Episode Transcript
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Speaker 1 (00:03):
Ladies and gentlemen,
welcome to another episode of
Rise from the Ashes podcast.
I'm here with my next guest,Janice.
Janice, you're amazing and Imet you through the hounds and a
bit about you.
So, instead of me tellingeverybody about you, tell the
audience who you are, what youdo and who you serve.
Speaker 2 (00:23):
Okay, janice Deboe
and most people don't know how
to pronounce that I like to callit DeVoe, but I am a North
Carolina girl, born and raiseduntil 15 years ago, when I moved
out to the West Coast and I'mnot on the coast in case anybody
watches this after the tsunamiI should still be here.
I'm in Central Oregon and so Iwas in North Carolina doing
(00:47):
sales and marketing.
I had a little transportationbusiness for a while, done a
number of things.
I've cut my teeth in businessmore.
When I got out here and ownedfor almost 10 years a nightgown
business a lady's sleepwearbusiness that was online.
So I cut my teeth on the onlineworld, learning how to get into
(01:10):
Amazon and run eBay website youname it and I sold it on there
and local events.
I've done event planning.
I've done non-profit work, andwhen I was in North Carolina,
one of my most fun jobs wasbeing an activities director for
a retirement community.
They were a blast, and so sinceI've been out here, I started
(01:37):
the coaching about eight yearsago.
Speaker 1 (01:41):
So how did you get
from coaching, from doing
e-commerce, amazon salesnightgowns which is just crazy
jump across and you just one daythought I'm going to be a coach
and then jump across to people.
How did?
Speaker 2 (01:54):
that happen.
Well, actually it wasn't quitethat simple.
There was a gentleman at thetime I had the nightgown
business, I was in a barteringorganization, I had the
nightgown business, I was in abartering organization and in
there I sold my nightgowns onthere, but I also was running as
I was an area director here forthe company.
In doing so, I was working ongetting other businesses signed
(02:15):
up for bartering and I wasreferred to the gentleman that
helped me get started from.
I think we talk aboutconnections.
I think he was like the startedfrom.
I think we talk aboutconnections.
I think he was like the.
I knew one person who referredme to a second person who
referred me to him and we weretalking about getting his
services in the barteringcompany.
When he said why don't you getpaid for what you really do?
(02:39):
And I really didn't know whathe was talking about I was
clueless.
He said you're connectingpeople, you're teaching people,
you're always helping people.
And he was a coach and hedeveloped websites too.
What he did was say and thereis a video on my website, baz,
that is him interviewing me.
That was the day he got mestarted, so it's a really short
(03:02):
video, but he said I can helpyou become a coach and you can
get paid for what you're reallydoing.
And I couldn't figure that outfor the life of me.
So he took me under his wing,set up the website and said now
go find a guinea pig.
And I was in all thesenetworking groups for what I was
doing with the nightgowns.
So I announced that I was goingto become a coach and at that
(03:26):
point I didn't know exactly whatthat meant.
But I announced that and I saidI'm looking for a guinea pig,
one person who would like me tohelp them.
One gal was changing from anoffice job to selling insurance.
I won't advertise the companythat gets some free
advertisement.
I'll leave that.
But she was really jumping intoa totally different realm.
(03:48):
She never sold anything.
I took her under my wing andshe was my client.
But she taught me how to coachbecause I got to practice a lot
on her.
Speaker 1 (04:00):
It's interesting.
I want to touch on thebartering aspect of this.
One of the people I had theprivilege of meeting several
times called Jay Abraham.
He's commonly known as thebillion-dollar guy Incredible
mentor for many, but he alsotalks about one of his books
about the bartering andunderstanding what actual
(04:26):
bartering is.
And it doesn't always mean adirect exchange of service.
It could be something muchdifferent.
Can you touch on that forpeople, the listeners who are
listening to this going?
I want to do exchange Because Ithink it just gives context.
It's so much more than that,isn't it?
Speaker 2 (04:43):
It is so much more
With this particular
organization it is one of thebiggest that there is one of the
largest companies you can namethem if you wish oh, i-t-e-x,
itex and I would sell mynightgowns on there, for example
, and people would pay meinstead of cash.
There would be a cashpercentage.
Let's say I sold a $50nightgown.
(05:05):
5% of that could be in cash andthen 95% was going into that
barter account and what I woulddo is take that barter money and
go buy services that were inthe system, such as carpet
cleaning coaches were in there,anything that was in the system
(05:26):
nationwide, and even likejewelry, all kinds of clothing,
things of that nature.
So it wasn't you're right, it'snot a direct.
I sold a nightgown to somebodythat I had to buy their services
, and so the barter, the barteraccount, held my barter dollars
and there was a small fee to bein there, but it was totally
(05:47):
worth it.
It was totally worth it, and sowhen I was managing the area, I
would seek out people who couldsell their services or their
products that other memberswould enjoy buying and utilizing
.
So bartering is not definitelydirect.
I could barter with somebodyand not trade services.
(06:08):
That's more of a trade than abarter.
Trade is more direct than abarter.
Speaker 1 (06:14):
Thank you for
clarifying that, because some of
the listeners are going but Ijust don't want to.
I'm a coach or I'm a consultant, business coach, whatever the
title you've given yourselves.
And this notion of barter issometimes looked upon as I don't
.
It's like a trade for trade andit sometimes isn't, but it can
be in that respect.
But thank you for clarifyingthat.
(06:35):
What was the pivotal moment Imean in the transition of with
entrepreneurs?
We just throw shit at all andhope it sticks half the time and
sometimes it works andsometimes it isn't, doesn't work
.
But one thing keeps coming wekeep coming back to as
entrepreneurs, if you don't putyourself out there for whatever
reason, you're scared, you'reimposter syndrome, you don't
(06:55):
want to do whatever.
There is a pivotal moment ineverybody's entrepreneurial
career and it's a fear moment.
What was that fear moment foryou?
And going, if I don't, what'sthe alternative?
Speaker 2 (07:10):
with the
encouragement I got from this
gentleman, I was stepping into awhole new arena.
Of course, I was still runningmy nightgown business so I
wasn't really having been insales and being out there
knocking on doors and calling oncompanies.
I had pretty much dealt withthat fear issue of starting
something, because when you'reon commission you might as well
(07:33):
be calling yourself anentrepreneur Because you might
not write your own checks but ina way you are Because you're
putting yourself out there andthe company's taking part of it
and you're taking part of it.
But that is a different levelof entrepreneurship and, believe
me, commission is no moresecure than being an
(07:53):
entrepreneur, because if you'renot out there knocking on these
doors, making these phone callsand connections, you might as
well be on your own.
And so fear, I'd say.
I dealt with that very early onin the sales career as jumping
into the nightgown business.
That was just very natural forme, just learning to run it
(08:14):
online.
Now that was a big jump.
And then my hard drive crashedwithin.
It was down.
My computer was down for sixweeks after starting an online
company.
Speaker 1 (08:25):
So there you go.
How do you run an onlinecompany without a computer?
That's just interesting now.
Speaker 2 (08:31):
Thank goodness I had
a wonderful person building the
website that hooked me up with anew hard drive.
I wound up using my smartphone.
I literally ran it for sixweeks from my smartphone and it
was a challenge.
It was a challenge I have andI've tried to help people that
have had starting new things,help them avoid some of the
(08:53):
pitfalls and some of the gotchasthat I call speed bumps or
potholes that cause problemswith new companies, startups,
transitions.
I've worked a lot with themindset of that kind of a change
.
So when I stepped into coaching, it was really pretty natural
for me and he saw that I wasalready doing it.
He just helped me see that Iwas going to get paid for doing
(09:16):
it.
Speaker 1 (09:17):
I love.
This conversation is greatbecause people who are either
starting an online business,coming into it from a place of
not really knowing, because itcan be scary.
I've been through the journey,you've been through the journey,
many entrepreneurs have andstill there's a lot of people
who are going through thatjourney now, but it's scary and
(09:38):
people talk about passive incomeand all the rest of it.
There are only two certain waysof earning passive income.
One is through stock markets.
The other one is through realestate.
Everything else is uncertainbecause you are, like you were
saying earlier, commission basedand then to earn that
commission, you've got to workfor it or introduce or nurture,
(10:01):
etc.
etc yeah now, when I'm advisingclients, and advising in
different respects, I want toknow.
The question comes up how do Iearn passive income?
I always ask the question whatdo you define as passive income?
And I'll debunk that mythstraight away.
In fact, very recently, gary vactually took to the stage yet
(10:22):
somewhere and said there areonly two certain certainties
with passive income.
One is the stock market ride itout, stay there, smp, etc.
And he went deep into that, I'mnot going to bore you with it.
And the other one is a.
It was the real estate market,but in a certain section which I
won't talk about because Iwon't bore you with it.
(10:44):
But what you're talking aboutnow is bartering system and
stepping into a new businessmodel which you didn't really
understand.
For your own words, you didn'tknow what a coach was Right Back
then, eight years ago.
Eight years is a long time.
I can understand where you wereeight years ago because I was
in the same thing seven yearsago.
But what was the fear like?
(11:06):
Going into the unknown, becausethe person listening to this
now going.
This doesn't apply to me.
It will stay with me becausethe fear applies to every single
entrepreneur and human being inthe world.
Can you just go through thatjourney?
Speaker 2 (11:22):
Yes, I think the
biggest fear now I knew I could
get somebody to be my guinea pigfor free, but it was will
people really pay me to do this?
Because I had been giving myadvice, my connections and all
of this type of thing.
I'd been giving it away for solong that I was nervous and
(11:43):
somewhat fearful to see ifpeople would pay.
I way underpriced, myself wayunderpriced.
Since then that's changed andI'm still raising prices today.
We have to learn to beconfident in our own ability and
understand that if somethingfeels right to us and the way I
(12:03):
relate to people is, this is me.
And let's start with where youare right now and go from there.
Yes, I've had a lot of clients.
I've dealt with the fearcomponent.
Many clients because they'vegot to look at some hard facts
on what they're doing, howthey're doing it and what needs
to change with what they'redoing.
(12:24):
So change is where that fearcomponent, I think, comes in the
biggest Just changing how we dothings.
And the gentleman that helpedme get started he didn't give me
a lot of training.
He basically booted me out ofthe nest and said here's a
website, get your business cardsand keep doing what you're
doing.
I didn't know how to introducemyself for the longest time, but
(12:46):
the title we came up withinitially was a networking coach
and a business consultant,because that fit what I was
doing.
I was considered and still amextremely well connected and a
professional networker, masternetworker.
So I work with a lot of peopleon how to make those connections
and how to build relationalprofessional relationships,
(13:13):
professional communication andrelationships within their scope
, and who don't waste time withand who to spend time with I
love that thought again.
Speaker 1 (13:25):
The distinguishing
factors here are who to build
relationships with and who tofor a better phrase kick to the
curb, because not everybody issupposed to go with a journey
with you, but some people aresupposed to be a part of that
journey.
How do you discern thedifference between each one,
(13:45):
whoa?
Speaker 2 (13:46):
intuition.
It's not a science.
The thing with relationshipsand everybody would probably
relate to this it's a matter ofintuition and you don't want to
go into a relationship businessor otherwise and put
expectations on somebody.
You want to see who youresonate with, who you align
(14:09):
with.
So there are some practicalsteps, such as some industries I
work with.
It's obvious who I need to getthem introduced to and it's
obvious who they need to workwith, such as I have an
excavation company that I workwith and it's obvious that she
needs to be in touch with morerealtors.
That is just paramount in herindustry.
(14:32):
But then there's some that sheshouldn't waste time on.
So if you're networking, you'renot going to go talk to oh,
let's see lawyers, cpas unlessit's your own, yeah, and so
you've got to know your market.
But I think who to build arelationship with is going to
come a lot from intuition.
(14:54):
That's how I built mine.
I see who it is I resonate withand who is in alignment with
what I'm doing and are they?
Do they have my best interestsin mind and can I have their
best interests in mind?
Yeah, so it is very much.
It's relational.
Speaker 1 (15:13):
I love that and
that's great advice for the
person who listens.
Now, relationships areeverything.
They're built with trust.
They're built over time andthere's an old saying
relationships can be built overtime, but the trust can be lost
instantaneously.
Yes, and as entrepreneursanybody really who's gone
through journeys we've all hadpeople we put faith and trust in
(15:34):
and then, for whatever reason,something's happened to disrupt
that trust.
But it also has a knock-oneffect, not just with that
relationship but internally withthe person and receiving end of
whatever bullshit happened tocreate the separation.
Has there ever been a time thatyou regretted in a business
(15:56):
relation not in a personalrelationship, but in a business
relationship that you reallythought could have amounted to
be something big out or better,but didn't, for whatever reason?
Speaker 2 (16:09):
Oh, that'll take some
thought.
When I was out in sales, Iworked for Canon and I had to
hustle.
I probably would say.
There was one company, a bigreal estate company speaking of
realtors.
It's a big firm out in NorthCarolina and I was working to
have their account.
(16:30):
I was working it from arelational standpoint but sadly,
the manager sales manager wasworking it from a dollar
standpoint and in order to getthe deal, he almost cut me out
and felt like it was it neededto be dollars and cents.
They were only looking at thebottom line, when I was very
(16:51):
successful at buildingrelationships and I had major
corporations that were clientsand customers of mine, but he
didn't trust that and so thatput a breach in my relationship
with my own boss, which was sad,and also I wasn't able to build
(17:11):
what I thought could have beena longstanding nationwide
account.
Yeah and so, and my gut?
I wasn't as intuitive back thenthat I can think of.
I don't think I was.
I think I was more.
I was relational, but it wasdifferent than it is now.
Can I ask you a question?
Speaker 1 (17:29):
Sorry to interrupt.
You say you weren't intuitiveback then.
Was that the case or were younot able to hear it within
yourself for whatever reason?
Speaker 2 (17:41):
I'd say that's more
it.
I just didn't understandawareness and intuition back
then like I do now, and I wasn'tas bold to speak out either.
I can tell you that I didn'twant to go against.
Who's the boss?
What are you going to do?
I think it was even the guythat owned the company that I
(18:03):
was dealing with not Canon, butthe dealership so I probably
could have spoken up more boldlybecause I had some really very
if I said the names, peoplewould know who I was talking
about Really big companies Iworked with and it was very good
at building long-termrelationships with people.
(18:25):
I'll tell you about a book thatI stumbled onto that I would
recommend to your audience.
Yeah, that's calledRelationship Selling.
If somebody's in sales, even anentrepreneur.
It's out of print, has been fora while, but it can be bought
used on Amazon or some probablysome other outlets.
It's a wonderful book.
(18:46):
I was barely scraping by insales and then I found this book
and it resonated with me sostrongly that when I started
reading it, I think by the timeI got through reading it, I had
doubled or tripled my sales,maybe even more.
I got a lot more money when Istarted understanding it is
(19:08):
relationships, because I hadbeen trained previously more of
the old school I kind of say theused car salesman for lack of a
better term.
Speaker 1 (19:18):
While we're on the
subject of books, do you
remember the author of that bookby chance?
Oh, jim.
Speaker 2 (19:23):
Cathcart.
We're on the subject of books.
Do you remember the author ofthat book by a chance?
Oh, jim cathcart.
Jim cathcart, c-a-t-h-c-a-r-t-n.
Yeah, it's worth any anybody ina business.
I matter of fact, I had aphotographer that I was working
with locally, and sometimes Ihave a client read a book.
So I told her we're going towork through that book and by
the time we were done she didn'treally need me anymore after.
(19:45):
So I think it was like a year.
But we'd built her business upso much.
She goes I'm too busy, I've gotto scale back.
I'm like that's a good problem.
But she loved that book.
She goes wow, this makes a lotof sense and it really helped
her career too.
Speaker 1 (20:01):
Yeah, I know Kim, not
from personally, obviously, but
I know Jim from other dealingsand him being instrumental in
the personal development worldand also in the business world.
I have a personal friend calledJim Britt.
He's a.
Speaker 2 (20:15):
Oh, I've heard of him
?
Speaker 1 (20:16):
Yeah, an incredible
guy.
He was Jim Rohn's businesspartner and, in fact, he was the
guy that took Tony Robbins'first payment An incredible
story.
But he speaks of Jim Cathcartvery highly.
So if you have stumbled acrossany of his books or have a
chance to have a conversationwith any of these, I call them
(20:37):
old-timers.
They're not, and Jim's going toprobably kick me in the head
for saying that but theirresources, their knowledge is
unbelievable.
What you're speaking about now.
This is why I loveconversations like this, because
it's real-time experience fromthe other side, coming from a
mainstream e-commerce businessinto I'm now just going to be
(20:58):
doing this and then meeting theright people.
There is no serendipity here.
This is just coincidence andalignment.
Before we depart for thisepisode, what is the one key
takeaway you can give theaudience and the person
listening to this fromtransitioning from corporate or
a structure that they've verywell known into suddenly being
(21:22):
an entrepreneur?
Speaker 2 (21:24):
Start with what
you're passionate about.
If you don't know what you wantto do, does it align with your
passions?
What do you feel strongly about?
I would say that I'd go withthat.
I didn't really.
Now, when I stepped into theonline world of nightgown sales,
I didn't have a passion for ituntil the previous owner of the
(21:46):
company that we bought sent mesome of the product and then I
was wild about it and it reallyhit all the buttons for me
because I knew I could helpwomen feel better about
themselves.
That's what I've been about ishelping people like themselves
better and enjoy what they do.
But make sure you're passionateabout it.
If you want to be anentrepreneur, you've got to have
(22:07):
a really deep calling and apassion about what you're doing.
Don't and I also tell people, Iencourage people don't go
talking about it with everybodyunder the sun.
Don't go to everybody that,especially if you know they're
naysayers.
Keep it under wraps.
Journal, write out yourthoughts, listen to episodes
(22:29):
like this, read what you can getyour hands on, but it's got to
be about what you feel stronglyabout, what you're passionate
about.
Speaker 1 (22:37):
I love that advice.
It's great advice coming fromsomebody you know who's lived
the journey like yourself.
And don't talk to everybody,don't share your ideas with
everybody, because not everybodyis who says your friend is your
friend.
And just remember that formyself.
Thank you very much, janice.
Until the next time, please Ilook forward to it from my
audience please share andsubscribe and share the podcast,
(23:00):
even as one episode, tosomebody who might resonate with
this message.
You've positively changedsomeone's life.
This is Royce from the OasisRashes.
I'm Baz Porter and have awonderful day.
See you soon.