Episode Transcript
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Speaker 1 (00:02):
Ladies and gentlemen,
welcome back to another episode
.
This is part two of Rise fromthe Ashes podcast.
On part one, we spoke with Phil, who is a connector, and he's
also about connecting you withthe right people around the
world.
He isn't just small fry.
He's had the experience ofsales in entrepreneurship and
(00:24):
now scaling his business to thenext level.
And he's of service to buildyour relationships with your
ideal people.
Phil, we spoke last time aboutyour journey and how you got
here.
What's the big vision of whatyou're building?
Speaker 2 (00:39):
Oh, great, I'm so
glad you asked.
Our big vision is to be thenext LinkedIn, but with direct
access to all the members.
So imagine a space whereeveryone's vetted because they
all come through referral.
So I'm meeting amazing peoplebecause I always tell people
you're not going to send me ajerk, right?
So you're going to send mesomeone that's awesome.
(01:01):
So you're going to send mesomeone that's awesome.
And so I'm meeting amazingpeople through the introductions
and we're building thismovement of people that are
ready to.
People is where it's at right,because you got to meet the
people in order to do business,but these aren't cold.
You get to use basically myRolodex, if you will.
So I'm networking all the timeand meeting awesome people and
(01:22):
then bringing those back to thecommunity.
So the ultimate goal we want tobe 1 million members by the end
of 2030.
And we feel very strongly wecan do that.
We're currently at about 300members, but we know once we hit
that 5 to 1,000, it'll startbuilding itself right, as long
as we have all the systems inplace, and we want to do heavy
on automation to get to this,the one-to-one right.
(01:46):
So let us do all the find thestrategic partners, put them on
your calendar.
You show up and be awesome.
You love us because you'remaking sales.
You keep going right.
Then the reverse we want to beyour Google.
So if you need any service, Iwant you to come into the
connector community and ask forit.
You will have brokers.
(02:07):
We're going to call thembusiness brokers.
I guess we'll say that That'llservice three to 500 members,
and their job will be to reachout every quarter, make sure
that you're getting theconnection, you're getting the
experience you need, and then doyou need anything else else.
So by us continuously askingthat we know people, one will
stay, and then two, as we getbigger, people will start asking
(02:30):
for certain services.
We envision twofold rightFinding you opportunities,
strategic partners, but thenalso people looking you up down
the road.
Speaker 1 (02:40):
You just reminded me
of a similar group of people,
people in the Chamber ofCommerce, like here in Denver,
moldova, my nearest Chamber ofCommerce is in Aurora and I'm a
part of that.
I'm like, yeah, I still am apart of that, and a lot of these
networks that are built onreferral, like you're doing.
(03:01):
When you started this project,how has it changed from what it
once was into what it's becomingnow?
Speaker 2 (03:10):
Oh, I love it.
Thank you for the question.
So I refer to that.
When we first started our 1.0version right, we had one
membership type and I made theassumption my bad.
I made the assumption thateveryone thinks like me, so I
thought people would want tojoin so they could go through
the list, meet all the peopleand make sales.
So then I noticed no one'sconnecting.
(03:32):
Why are they not connecting?
And somebody gave me an idea andthis is why you always want to
do one-to-ones and share visionback and forth and not put
people in a position where theyfeel like you're there to sell
them something because theydon't open up.
So I had a meeting withsomebody and she's what, what's
your ultimate vision?
And I was like I want to.
I want to get to a place wherewe're just putting people on
(03:52):
your calendar that are goodstrategic partners.
And she goes what would youcharge for that?
And I'm like I'm thinking andso she became my first client
and she's still my client fromthat idea.
And then we went and got 10 or20 more and then we figured we
needed a middle program.
(04:12):
So we have our middle program,as we introduce you to two
people every week and you do thework of putting them on the
calendar.
So now we have our DIY donewith you, done for you.
That's when things started toreally speed up for us, because
now that we're building yournetwork for you, then people
(04:34):
don't leave because they neverknow who they're going to meet.
Speaker 1 (04:34):
Yeah, so what's your
biggest success story?
Because I love success stories.
Speaker 2 (04:39):
Yeah, this older
gentleman joined us about four
months ago and he's just awesome.
He's an efficiency coach.
He always says I'll get you anhour back, that type of thing.
And just by educating, withintwo months he had three clients
and I call those accidentalsales.
Those are the ones, if you'reeducating properly and let the
(04:59):
person raise their hand.
We were talking about in thelast episode how people were
like I got to get sales, I gotto get sales.
Just do so many one-to-ones andmeet so many people that you
let the people raise their handwhen they're ready and they're
not ready now, but they may beready six months, a year from
now, whatever.
So he's doing twofold right.
He's finding that low-hangingfruit that are ready for him and
then he's going to continue tostay in touch with all those
(05:22):
power partners so they can sendhim referrals.
So that was super exciting.
And he was stuck in a B&I groupNothing wrong with B&I, Amazing
.
But he had to go to thatmeeting every week and meet the
same people.
But he didn't have enough timeto go to another meeting and
meet more people.
And that's one of people'sbiggest challenges is time.
Right Now, after COVID, we havethe opportunity to do four times
(05:47):
as much, and now we think weshould.
So we're literally spread superthin.
We're like go, people are, somepeople are involved with six
networking groups or whatever,and they're just spreading their
seat out and they'll never beheard because of that right.
So we're yes, we'll go, do allthe big, bring all the massive
(06:07):
people in and just bring youstrategic partners that are
awesome, so you don't have to doall that work.
It took us a while to figurethat out, but now we really got
something.
People will see our model andgo oh so you're a matchmaker.
I'm like, yes, we're a businessmatchmaker for strategic
partners.
Speaker 1 (06:25):
I love that.
What?
What's the main problem peoplecome to you with?
I know it's networkingspecifically, but is there a
common question or a commonailment of a better word that
people come fill?
I having this is what I can'tdo, this and I'm having trouble
(06:45):
do this.
Speaker 2 (06:47):
They need to speed up
building their network.
So a guy that just came on lastweek, he's a CFO, he's in
London right now and he wants tomove to the US, but he doesn't
want to come over here untilhe's got a good base of
customers or strategic partners.
So he joined us because we havea great foothold in the US and
(07:07):
we're going to start introducinghim to the right people.
So that was one.
Another lady just doesn't knowhow to sell and she knows that.
She's very aware that I just Ido very good with educating and
whatever, but I just don't dogreat with sales and I'm like,
boom, she needed a network.
So I think people are like Ithink a lot of people that are
either have just switchedpositions or they're not
(07:30):
naturally salespeople, which I'mfinding is a ton of people
really.
They just need to be in anetwork where people are.
We're forcing them together andgiving them a reason for them
to meet.
Then when they have aconversation they're relaxed,
they can be their true selves,all that stuff.
Because when a non-salespersontries to be a salesperson it
(07:50):
comes off super weird and hokey.
But if they can just show upand educate, then we're
basically finding the rightpeople, because we know they
both work with the same avatar.
If you will, then it becomes.
It's beautiful, it's a thing ofbeauty.
Speaker 1 (08:02):
I love that.
What was the thing thatactually changed the transition
of when you realized all of this?
Because you've got a hell of atrajectory.
One million members by 2030 isa substantial growth from where
you are right now, and you'recorrect in saying they start to
refer themselves and it becomesan active network at a 300 plus.
(08:25):
I don't know they're comingover the math, but it's about
300 to a thousand plus.
I think you would know betterthan me.
But what was the switch for youin that?
Oh my God, this is not just abusiness.
This is something much, muchmore like I'm gonna use a
Russell Brunson term culture.
Speaker 2 (08:42):
Yes, yes, and I read
that because I love that.
He they all became funnelhackers and stuff like that and
I'm like and so I love, love,love that.
But what was the switch?
Real quick, god gave me thename the connector.
So I actually went to a men'sretreat.
This is six, seven years ago.
He there's a process in thisdeal where they take all the
names the world has given you,liar, cheater, all those things,
(09:05):
and they take those away.
Because I was a terriblesalesperson back in the day,
just told whatever I had to doto get make the sale.
He replaced all of my nameswith four names Mouthpiece of
God.
I'm like, please don't make mea preacher.
Fearless, because I deal with alot of fear.
Honorable, to replace all thenegativity I've put out in the
world.
And then the connector.
And so now this is mymarketplace ministry, where I
(09:27):
get opportunity when opportunityarises, to encourage people and
also to create a platform wherewe can put more eyeballs on
your business so you don't goout of business because most
people are not salespeople.
So, because they're notsalespeople and they don't know
what to do.
They get an inheritance, theycash out their 401k.
Now they got whatever 200 grandand they go hire a marketing
(09:50):
firm to go market everything andthey have no idea who they are.
So I just say, if they meet mefirst early on, the reason they
would need me is because one youprobably don't know who you are
yet.
If you do know who you are,that's fantastic.
Let's just get the word outmore and faster.
And, of course, everythinggrows faster through referrals
because they close 90% of thetime.
(10:11):
It's like why would you putyour efforts in something that
closes 20% of the time when youcould do referrals?
But I didn't know the sweetnessof that until this whole
seven-year journey.
So what they're really gettingis all that background of all
the mistakes that I made.
When I first started networking,I was selling websites and I
was in this MLM called Mel Lucaand I was all hey, do you want
(10:34):
to buy Mel Luca?
Oh, you're here, watch thevideo.
And guess what I did?
I destroyed my name.
For the first couple of years.
People started not meeting withme and then, when they stopped
not meeting with me, then Istarted to figure out.
Hey, I'm doing something wronghere.
Speaker 1 (10:47):
Anyways, I love that,
because what you I don't know
whether you realize this andyou're aware of it I think I'm
pretty sure you are but youincorporated your values in with
a business and that is key tonot just owning what you do as a
person, but and also believingin it.
(11:08):
But it's the key to scaling itto that next level, because
psychologically and emotionallyand all that other energy stuff
that I won't bore you with youcan't do something if you don't
believe in it.
Now you mentioned, you said itthere, you've put it into your,
the value system into it, butwhat you're also doing is making
sure people are aligned withyour values before they come
(11:30):
into your network.
There's no alignment and mostpeople marketer years listen up,
because I'm talking directly toyou.
I've had experience with this.
I spent hundreds of thousands ofdollars on marketing.
It doesn't fucking work, andthe reason it didn't work is
quite simple.
They didn't know who I was.
There was no value alignmentthere and they were trying to
(11:53):
throw shit to a wall and hope itsticked.
Now that's 99% of marketeers.
There are only two or threepeople in the world that I know
of.
You're one of them that don'tdo that, because you're doing a
different model and it's notthrowing stuff to the wall and
hoping it sticks.
I will introduce you to thisgroup of people here and then
(12:16):
you can have conversations andunderstand that network and see
if that can grow in the partnerJVs there.
But it took you seven years torealize that and the value
system, the value alignment asin your personal values and your
business values aligncongruently.
What was the key componentafter that retreat?
(12:40):
Because I love that mentalretreats of any kind are amazing
because you have time on yourown time and space to be with
yourself.
What was the key component,like that light bulb moment
after that retreat for you?
Was there just one or was therejust a journey like, oh my god,
this is happening and it justpropelled?
Speaker 2 (12:57):
you, yeah, yeah,
great question.
Two things happened in 2018.
I said one I was a yourtraditional salesperson where I
didn't follow up.
I might have followed up onetime.
54 of the sales people followup one time and it's like then
it gets way down when they fallup two times.
So I set out for two things.
One I just trusted and believedand put the connector on all my
(13:20):
cards going forward, and Iworked with three other
companies until I created thisone.
So I took this long journeythat I didn't need to take, but
I learned a bunch, anyway.
So I also learned that apartnership is the only ship
that doesn't float.
So, anyways, do joint ventures,don't do partnerships.
Okay, another thing, but I alsoset out to create the best
(13:42):
follow-up system ever.
I said I will master follow-up,and what that's led me to is
our course that we're developingcalled Never Lose a Prospect
Again the Fortunes and theFollow-Up.
So imagine someone entering yourecosystem, no matter what it is
that you're creating, and theynever leave your ecosystem until
they opt out.
But it's in such a gentle waythat all you have to do is go
(14:04):
meet people.
Then all the stress is off.
You're just having a good timeYou'll be able to come forth
with your vision, come forth andshare what you're trying to
change in the world, all thattype of stuff.
And then it gets excitingbecause you're selling without
selling.
It's very powerful.
But I guess that was it when Iset out to have a master
(14:26):
follow-up and then I justtrusted.
So I got this message right andI wrote those names down.
I could have done nothing withit, but I just decided to take
the connector and put it onevery single one of my cards.
And then a buddy of mine gosh,this was four years ago or so
Will Green.
He said when are you going tostop?
We're having a one-to-one.
And he's like when are yougoing to stop selling other
people's crap and just be theconnector?
(14:47):
And I was like well, I don'tknow what you mean, cause I
lived in this role of being asalesperson.
I always had to be offeringsomething.
I figured that was my offer.
If you will and he goes, youcan.
You just need to be theconnector.
So it wasn't.
It was maybe a year after that Istarted doing it and forgotten
that he had told me that.
So words are so powerful.
Because he placed it in my mindand then we went and created it
(15:09):
and now he's my marketing guybecause I'm like well, you get
the vision.
Obviously you came up with it.
So I went back to him and saidnow I'm ready to hire you
because I've now fulfilled thevision.
We're just getting started,which gets so fricking exciting.
Right?
Imagine just coming into anetwork and all of a sudden
they're at our 3.0.
I get excited.
So I'll just tell you, here'sour 3.0.
(15:34):
It's coming next week we'reprobably going to start.
The implementation of this is wefound a guy that built a
software where you can list whatyou pay for referrals.
That way they can read aboutyou.
They've met with you and theygo oh, you pay 20%, perfect, I'm
going to send you that referral.
It tracks everything and thenyou get paid out, and so just by
visually seeing it, people willgo, oh, I want to be a part of
(15:54):
something like that, because thebigger the network, the better.
Anyways, so that's our next 3.0version, which is getting paid
from people, or offering yourservice with your affiliates and
all that stuff, all that youraffiliate pay and getting more
referrals because of that.
So that I mean I love that andI will have you on that system,
(16:16):
don't worry.
Speaker 1 (16:19):
There's a lot of
compatibility with what we're
both doing, I think.
Nice, but that's a completelydifferent topic You're launching
very soon.
Where do people go?
What do you want to offer?
Who do you want to get?
What's your ideal?
We know you spoke a lot aboutthe business.
Who are you after?
Where can they find you this?
Is up to you.
Speaker 2 (16:36):
Yeah, perfect, I love
it Just go to and we'll put
that belowtheconnectorcommunitycom
theconnectorcommunitycom.
We chose to call it that sothat eventually I'll just be the
face of the business and I'llhave a bunch of connectors in
there.
Right, if we're going to get tothe big scaling numbers, it
can't be called build theconnector, so now it's the
(16:58):
connector community.
Go there, you can book a tour.
There's no cost to that.
You're going to get on a callwith maybe 10 or 20 other people
so you can meet some otherbusiness owners and in our model
that's the one time we meet.
After that we understandeverything you do and then, once
we understand what you do, thenwe start introducing you.
So super simple model.
(17:19):
But people need to come and seeit so they can see the vision
of where we're going and whatwe've created and everything.
But yeah, we're excited.
Come to theconnectorcommunitycom and book
your tour.
Speaker 1 (17:31):
I'm going to second
that.
If you're interested in gettingyour face known for the right
people for the right reasons, goand have a tour with phil.
I have a conversation with me,or whatever.
Wherever else I'm in there,there are plenty of people
willing to help you.
If you're only to do one thingand that's ask for help, every
single entrepreneur around theworld no, no matter where they
(17:51):
are right now started from oneplace and that's not knowing a
fucking thing, no matter whatthey tell you now where they are
in the world and I know seven,eight, ten-figure business
owners they started from oneplace and that's not knowing
anything.
We've all been where you are,but we've all lived the journey
and we've asked been where youare, but we've all lived the
journey and we've asked for help.
(18:13):
So, if you want the help fromsomebody that actually does the
thing that says on the tin, goand speak to phil, go and have a
conversation, go and have atour and then come back and
thank him.
Not me, he's providing theservice.
Just say hi, I saw it in mypodcast and thank you very much.
That's all you need to do, phil.
Lovely to have you, you'reawesome.
(18:34):
This will be going out.
Don't know when it will go out.
Speaker 2 (18:37):
When it goes out,
because I never can remember, it
goes out when it's supposed togo out Exactly my audience.
Speaker 1 (18:42):
Thank you very much.
You're amazing.
Please share this.
Inspire someone, inspiresomeone's life.
This is Rise From the Ashespodcast.
I'm Baz Porter, and that wasour amazing guest, phil
Harrington.
Myself have an amazing day onpurpose and I'll see you very
soon.