June 3, 2025 • 10 mins
In this kickoff episode of Rise and Rank with RankPast, hosts Kai and Aileen dive into the must-know basics of local SEO by unpacking the power of your Google Business Profile (GBP). You’ll learn why your GBP is your business’s digital storefront, how to fully optimize every section (yes, every one!), and the role of reviews, photos, and updates in boosting your local visibility. Whether you're a small local shop or a growing service provider, this episode is packed with actionable tips to help you stand out in search results and attract more local customers.
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