"You've got to sacrifice something of lower value to get something of higher value. That's called profit. In this case, what you sacrifice is everyone liking you... and what you're gaining are some people really liking you because you speak some real truth that they resonate with." –RJon Robins
Welcome inside the vault. This is a collection of previously unreleased lessons from eight-figure entrepreneurial mastermind RJon Robins. And in case you didn't see the warning label, this content can be explicit and is for serious entrepreneurs only.
In this lesson from a Practical Profitable Mindset session, RJon explains why meaningful transformation requires discomfort and why some people will not like you for helping them see the truth about their situation.
Key Takeaways:
- People love coaches who enable them and make it okay to not do what needs to be done
- You cannot make someone uncomfortable about something they are not already uncomfortable with; you can only shine a light on existing discomfort
- As your business grows, be prepared for people to project their issues onto you
- The people who get you "here" are not necessarily the people who will get you "there"
- Polarization isn't just inevitable but necessary when you're in the business of helping people make meaningful change
This episode challenges the conventional wisdom about being likable and reveals why effective leadership often requires making difficult choices about who you serve.
Let's go to the vault!
----------
Turn the lessons in this episode into an actionable growth plan for your business with the FREE 5-Week Business Plan Bootcamp.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Male Room with Dr. Jesse Mills
As Director of The Men’s Clinic at UCLA, Dr. Jesse Mills has spent his career helping men understand their bodies, their hormones, and their health. Now he’s bringing that expertise to The Male Room — a podcast where data-driven medicine meets common sense. Each episode separates fact from hype, science from snake oil, and gives men the tools to live longer, stronger, and happier lives. With candor, humor, and real-world experience from the exam room and the operating room, Dr. Mills breaks down the latest health headlines, dissects trends, and explains what actually works — and what doesn’t. Smart, straightforward, and entertaining, The Male Room is the show that helps men take charge of their health without the jargon.