The Rockstar CMO Studio: 5 F’in’ Things About Fractional CMOs

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September 24, 2025 • 38 mins

This week, Jeff Clark, former Forrester Research Director, and our host, Ian Truscott, discuss what seems like the second biggest marketing topic right now, behind AI: fractional marketing leadership. The tables are turned as Jeff asks Ian for his 5 f’in’ things and they discuss: Fractional is not Part-time The client wants to solve a problem not hire a fractional Be purposeful fractional Be clear about the problem you solve Flexibility is a feature, not a bug As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn Jeff Clark on LinkedIn Mentioned this week: Ian’s post - Fractional is Just Part-Time - Right? Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Stienski & Mass Media - We'll be right back Part-Time Lover - Steve Wonder You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}The Rockstar CMO Studio: 5 F’in’ Things About Fractional CMOs