The Rockstar CMO Studio: Cathy on Acquisitions

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio. Inspired by Salesforce's acquisition of Informatica, they discuss their experiences with acquisitions.   Some talking points from this week: Salesforce's acquisition of Informatica aims to enhance Salesforce's data management and AI capabilities, but the company has a mixed track record.  The need to understand the different motivations for an acquisition and what has driven the transactions.   Some examples of good Martech acquisitions, and what makes a good acquisition for both the team, financially, and the clients.   Some things to look out for if you are on either side of the acquisition, working for the acquirer or the company being acquired Customers must be aware of and delve into the details of the plans, and engage with other people in the ecosystem.   The importance of a great story that ties together the acquisition, positioning it internally and in the market. As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Cathy McKnight on LinkedIn Mentioned this week: Seventh Bear Salesforce acquires Informatica for $8 billion | TechCrunch Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices