The Rose & Rockstar - Launching Valuable Friction

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, over a refreshing cocktail, Ian and Robert discuss Robert’s new book, being launched this week: Valuable Friction, an idea that they first discussed on this podcast back on episode 248. Some key points from the discussion: Speed has become a foundational value in business culture How relationships suffer due to our focus on speed and convenience AI may invite us to slow down rather than speed up Slowing down could differentiate you Creative friction can enhance our output and decision-making If you have a question for the bar, or maybe an opinion on what was shared this week, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Valuable Friction - Robert Rose Robert’s new relaunched website: Robertrose.net Ian’s firm - Velocity B Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We’ll be right back by Stienski & Mass Media on YouTube Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices