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October 27, 2025 54 mins

In this episode, Dmitry talks to Taylor Ammons, owner of Paragon Roofing. 

00:00 – Intro
00:43 – Coming Up 
01:21 – Hook Agency tattoo story
03:21 – From college dropout to factory worker
08:54 – Networking beyond door knocking
09:06 – From cars to roofs: who has the better reputation?
11:23 – Creating fake damage while storm chasing
12:00 – From drug addiction to a new start
14:01 – Confident, successful, and cocky
14:51 – Starting a company out of ego and arrogance
15:00 – Inside Music City’s business model
19:00 – Leads and independence.
21:13 – Clients following him to Paragon.
23:00 – Knocking doors and early hustle.
25:30 – Always build with the end in mind
27:50 – Paying to learn from industry leaders
30:00 – Final advice for future roofing owners
31:00 – Too many roofers in Nashville?
31:20 – Quality vs price mindset
33:40 – Volume over quality issue
35:41 – What makes a good contractor
36:25 – Questions every homeowner should ask
39:26 – Educate homeowners, even if they choose cheaper roofers.
40:43 – Making time for what matters.
41:29 – If you know you’re the best, show it.
43:00 – Debating staples vs. cap nails.
44:12 – Baiting comments on purpose.
45:29 – Video tools and workflow.
47:57 – Film for your audience, not yourself.
48:34 – Just start — everyone sucks at first.
49:02 – Just get out there and do it.
49:50 – The story behind “The Amman’s Advantage.”
51:04 – Launching in Q4 with purpose.
52:12 – Exciting times ahead.
52:15 – Outro

Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

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