In this episode, Dmitry talks to Kevin Kirkwood, Owner of Invictus Roofing.
00:00 – Sponsor: Job Nimbus
00:30 – Coming Up
01:09 – From Rock Stage to Roofing: Kevin Kirkwood’s Career Shift
04:10 – The Story Behind “Fox Haven” and Business Naming Lessons
07:45 – Doubling Revenue Repeatedly: What Had to Change Every Time
11:00 – Losing Control at $2M/Month (and How He Got It Back)
15:10 – Why Systemizing Production Nearly Broke the Company
18:30 – The $75,000 Mistake That Changed Everything
22:00 – Burnout, 18-Hour Days & the Loneliness of Building a Business
26:40 – Firing People, Bad Hires, and Hard Leadership Lessons
31:00 – Theft, Break-Ins & Staying Calm Through Chaos
35:20 – Florida vs. Philly Roofing: Two Worlds Apart
38:30 – Insurance Fraud & Why Florida’s Roofing Industry Is Broken
42:00 – Why Metal Roofing Is Taking Over the Market
45:00 – Suppliers, Trust & the Idea of Starting Their Own Supply Business
48:20 – The Only Customer He Ever Fired (And Why)
51:30 – Final Advice: From Rock Singer to Roofing Industry Leader
Podcast and Business Requests: https://dmitrylipinskiy.com/
Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/
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