Rooted in Retail

Rooted in Retail

Running a store can be tough, but it doesn’t have to be lonely! Rooted in Retail is a show dedicated to helping independent retailers thrive in today's ever-evolving retail landscape. This show is made for Main Street retailers like gift shops, jewelers, pet stores, boutiques, florists, home decor and furnitures stores, hardware stores, toy stores, craft, quilting and sewing shops; tea and coffee shops, specialty retailers and more. Join your host Crystal Vilkaitis weekly, as she explores topics that are vital to the success of your store. From marketing to mindset, money to merchandising, sales to leadership, she'll cover it all. Each episode features interviews with industry experts and accomplished retailers who share their real-life insights and actionable advice. Get ready for a great conversation on how to build your dream business with Rooted in Retail. This show is produced by Crystal Media, a company that helps indie retailers shine online through social media. Visit to learn more.


April 17, 2024 13 mins

Are you doing anything with affiliate marketing?  Have you heard of affiliate marketing? Have you done any research thinking it could help drive traffic to your store? Or maybe you’ve done nothing at all, maybe you can’t see how affiliate marketing is going to help your brick-and-mortar store. 

Give me a chance to show you how it can work and why its important for you to consider as part of your marketing.

The thing is,  af...

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Affiliate marketing isn't just for the big players. It's a powerful tool that can help grow your e-commerce business and open doors to new revenue streams without the hassle of more inventory. But if you're new to the concept or unsure if it's right for you, don't worry. 

Today, I'm joined by Wade Tonkin, a seasoned expert with over 25 years in the affiliate marketing world. As the Director of Glob...

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Today, we're diving deep into social media and how it can drive meaningful foot traffic to your store. I'm thrilled to be joined by our digital strategist at Crystal Media, Steph Bechard. 

With over six years of experience in building online communities and skyrocketing engagement for retailers, Steph brings a ton of knowledge to the table. As the driving force behind our insider membership program at Crystal Media an...

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In this episode of 'After the Show,' host Crystal Vilkaitis discusses key takeaways from a previous episode featuring guest Miranda Heslip, co-owner of Cloud Nine Pajamas. The conversation touches on the importance of social media, email marketing, and ways to earn money passively. Despite the interest in passive income strategies, Crystal shifts the focus to the power of determining 'Who, Not How' in business, ...

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If you've ever dreamt of making money while you sleep, then you're in for a treat. In this episode, we're diving into the secrets of passive income with a special guest who knows a thing or two about it.

I'm thrilled to introduce Miranda Heslip, co-owner of Cloud Nine Pajamas. Miranda, along with her sisters, has mastered the art of bringing in revenue around the clock through their successful e-commerce ven...

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Welcome to Rooted in Retail: After the Show. This week I am diving into one of my biggest takeaways from my interview with Alex Back from It was hard to pick just one because I had so many takeaways so be sure to go back and catch that episode. 

Today I want to focus on the power of brand collaboration and partnership in retail. This episode is packed with tips for starting small with collaborations, aligning with br...

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Meet Alex Back, an e-commerce entrepreneur who is shaking up the furniture industry. He’s the founder of, a new startup focused on solving one of the biggest issues for consumers in the furniture industry: where the heck to buy a couch? 


Before launching, Alex co-founded and ran Apt2B, a popular online furniture brand that he led to a successful exit and transition just last year. In this episode, he shares his ...

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We’re back this week with round two from the Dallas Market Center! Today's episode is a special one because I had the chance to sit down in person with Teddie Garrigan, the co-founder of Coco & Dash.

Teddie, alongside her daughter Courtney, is the force behind Coco & Dash, an award-winning home decor retail shop that's all about creative furnishings, lighting, art, and accessories.

In this episode, Teddie ...

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In January, I had the pleasure of sitting down with not one, but two remarkable guests at the Dallas Market Center. Today, I’m thrilled to introduce Brianna Cannon, the creative force behind and a seasoned retail veteran with over two decades of experience. Trust me, this episode is nothing short of a retail masterclass.

Brianna's fashion and lifestyle brand is bold, flashy, and beautiful. In this episode...

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This week, I talked to Susan Negen from Whizbang Training, and I hope you had the opportunity to listen to that episode because it was packed with so much actionable advice.

She is so rooted in retail and gives some great tips that can save you so much time and make you a way more efficient retailer. We also talked about the power of learning and online education and investing in ourselves. 

But today I wanted to share with...

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How do indie retailers juggle the daily demands of their stores and keep things running smoothly without feeling overwhelmed? It all starts with having efficient operations in place.

I’m excited to be sitting down with Susan Negen today. Not only is she a dear friend, but she’s also the co-founder of Whizbang! Training, with over 20 years of experience helping independent retailers build better, more fulfilling businesses.


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Today we are celebrating the first anniversary of the 'Rooted in Retail' podcast, which officially launched on March 6th, 2023. I can’t help but reflect on the podcast's achievements over the past year, including reaching 25,000 downloads and nearly 1,000 members in the Facebook group. 

This week's episode took on a different format as we did a call-in-style show. During After the Show I shared some of the topics...

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Welcome to a very special episode of Rooted In Retail! 

Can you believe it? It's our first birthday, and I’m so thrilled about the incredible journey we’ve had together over the past year. From inspiring guests to your heartwarming reviews and the community we’ve built together, it's been nothing short of amazing.

I love hosting this show, and I've got a treat for you in today's episode to mark this spec...

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In this episode of 'After the Show', host Crystal Vilkaitis discusses various topics related to retail growth and challenges, focusing on insights drawn from a conversation with Andrew and Claire Bowen, authors of the bestselling book 'The Daily Grind'. Through exploring the importance of being famous for something in your retail business, tips on checking profits weekly, and strategies for driving foot traffic,...

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Today, we're shaking things up and venturing beyond traditional retail to dive into the world of coffee shops. What lessons can we learn from the cozy corners of your favorite neighborhood cafes?

I had a lovely conversation with Andrew and Claire Bowen, the authors of the award-winning coffee book The Daily Grind. While their book was originally meant to be an extension of their business, it unexpectedly took off and turne...

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In this episode of 'After the Show', we are live from Palm Springs after our first Oasis of Opportunity Retreat. I want to discuss additional strategies for retailers to focus on in 2024. I am joined by special guests Majda Rensberger from OneCoast and Steph Bechard from Crystal Media. 

We are talking about the significance of adapting business strategies to effectively engage customers, the need for talent acqui...

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In this episode of Rooted in Retail, we are diving into 7 marketing trends that retailers need to know in 2024. In a world of fast-paced technological changes retailers need to adapt or risk being left behind. Use this as your guide to find the right focus for your shop. 

I will discuss the significance of AI in the retail industry, it has the potential to assist in tasks like brainstorming, content generation, and marketing st...

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In this episode of 'After The Show', we are talking about topics that were discussed in my conversation with retailer Heidi Hardman (Episode 58). I talk about the importance of making marketing a priority for retailers. And I shared some insights about facing fears, self-sabotage, the danger of not having clear priorities, and the benefits of challenging yourself, using some of my own experiences. 

I also mentioned tw...

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In Florida, Polka Dotz isn't just a gift shop – it's a community hub. Today, I’m excited to talk with Heidi Hardman about the remarkable journey that elevated Polka Dotz to local fame in less than a year.

If you've ever wondered how to make your store the talk of the town, you're in for a treat with this episode. Heidi generously shares her tips on how to show up everywhere with an omnichannel presence. She ...

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We've got a treat for you today! I’m excited to welcome Jonathan Schulman, president of ceXperencia, back on the podcast for part two of our conversation about the world of customer experience. If you haven’t listened to part one, go check out that episode first and come back for part two.

Throughout both episodes, a key theme emerged: the power of the basics. Jonathan drives home the importance of being brilliant at the f...

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