Rooted in Retail

Ever wondered what success could mean for your retail store? More importantly, have you considered the person you need to become to make it happen? Today, Jamie G Smith joins us to share the keys to breaking through our self-imposed limitations.

Her strategies have already sparked new ideas for my business, and I know they'll do the same for you. Jamie is a business and lifestyle elevation strategist, speaker, and content ...

What if your closet could be your secret weapon for success? Today on Rooted in Retail, I’m excited to explore why feeling confident in what you wear matters so much for entrepreneurs and retailers.

I’m joined by Jessica Papineau, a seasoned stylist with over 25 years of experience in the fashion industry. As the founder of CSJ, a styling company dedicated to empowering high-performing women to look and feel their best, Jessica...

If you're part of the Rooted in Retail community, you already know how much I love using AI to supercharge your business. The world of AI is evolving so quickly, and today, I’m thrilled to share an exclusive webinar replay hosted by Patrick Keiser!

Patrick is from Heart on Main Street, an incredible nonprofit dedicated to helping independent retailers thrive in their local communities. Heart on Main Street hosts a monthly ...

Get ready for an amazing conversation with my friend, Amy Lacey. This episode is a true gem—a masterclass in business evolution packed with advice, tips, and incredible stories from Amy's entrepreneurial journey.

Amy Lacey is a powerhouse: a serial entrepreneur, bestselling author, keynote speaker, and business mentor. She made waves in 2016 by founding the award-winning Cali’Flour Foods, introducing the first cauliflower ...

Today, we're diving into a topic that's crucial for retailers but one we haven't explored much yet: hiring. If you want to find out how to attract and retain top talent, you're in the right place.

In today's episode, I'm talking to Thad Price from Ready, Set, Hire. It’s a new product for small to medium-sized businesses, franchises, and recruiters seeking to hire frontline and essential workers. 

Holy guacamole, Instagram has made some updates that retailers need to know about!

Steph Bechard from Crystal Media is joining me today to break it all down for you. We are going to tell you what these updates are, why you need to know, and what it means for you as a retailer. 

And it's good news for you as a small business. 

So yay!  

If you are marketing on Instagram and you're looking for ways to connec...

Today, I'm thrilled to share with you a live panel discussion from our EVOLVE conference in April 2024. The energy was incredible, and my panelists brought amazing insights. If you love hearing a mix of perspectives and stories from retail experts, you’re going to love this episode!

We dive into the biggest challenges independent retailers are facing right now and practical strategies to overcome them. You’ll hear a succes...

Welcome back to After the Show where we’re diving into the impact of adding more fun in your business. In our latest episode, I had a great conversation with Aimee Pelletier and Carly Stipe from Darn Knit Anyway, a store that’s redefining community connection and fun in retail.

Aimee and Carly have really brought a playful energy to their store, and you can see the results everywhere. From Instagram reels that are getting milli...

Today, I’m thrilled to introduce you to cousins Aimee Pelletier and Carly Stipe, the team behind Darn Knit Anyway. Their yarn store offers everything from a thriving e-commerce platform to a makers' lounge, and various classes and events.

This episode is all about community: how to build it, connect with it, and nurture it in meaningful ways. Aimee and Carly have a lot to share about their journey and the amazing community...

We did it, we really did it! EVOLVE 2024 is now officially in the books, and what a ride it was. Today, I'm thrilled to take you behind the scenes of EVOLVE. In this episode, I'll be sharing some of the most memorable highlights that made this year's event truly special.

EVOLVE isn't just an event—it's the result of months of planning and a commitment to providing high-value content and networking oppor...

We’re back for another After The Show to dive deep into the exciting world of pop-ups and pop-ins. In our latest episode, I was thrilled to host Allison Yee from Popping Up Next, where we explored all the nuances, logistics, and success stories surrounding these experiential retail strategies.

Today, I'm excited to share with you my top takeaways and key insights from that discussion. From creating FOMO (Fear of Missing Ou...

Have you ever considered the power of a pop-up shop to breathe new life into your retail store? Well, you're in for a treat because today we're joined by Allison Yee, the founder of UpNext. 

We're talking all about the untapped potential of pop-up shops and pop-in shops. Let’s explore how these temporary setups can be game-changers for testing new markets, products, and ideas.

As the CEO of UpNext, Allison wa...

This week I’m talking about episode 81 with Lori Foster where we talk all about using Facebook Lives to market her shop. She has such incredible results and the biggest secret to her success is that she has found a way to make it FUN for her. 

For Lori that means leveraging spontaneous creativity to create her daily live show. This idea might be inspiring and freeing for you - to not have to worry about having a strict plan tha...

Lori Foster has mastered the art of engaging with customers through Facebook Live. Lori shares her journey into live streaming during the pandemic, emphasizing its significant impact on sales and customer connection. She offers insights on how she plans content, engages viewers, and converts live sessions into sales without relying on e-commerce platforms. Lori's strategy of maintaining consistency, being authentic, and offeri...

This week my goal was to help ease your mind when it comes to any worries you may have around the economy, the fact that it's an election year, and that the cost of goods has increased. Paul Erickson was a perfect guest because he has so much experience and has watched these cycles in retail. He offers so much valuable advice.

My biggest takeaway from the episode was “what we focus on expands.” So if we focus on the negati...

Today, we've got an episode that's perfect for anyone feeling the weight of economic uncertainty, the buzz of an election year, or the pinch of rising prices. If you've been wondering how to navigate these turbulent waters and ensure your store not only survives but thrives, then you’re going to love this conversation.

Joining us today is Paul Erickson, Director of Mentoring at Management One. With his exten...

In this episode of 'After the Show,' I am going to dive into my key takeaways from my discussion with Kareen Walsh.

I first want to talk about what it might mean if you have an 'exit strategy' mindset even if not planning to exit. But what I really wanted to focus on is the unmatched advantage of creativity in independent retail against giants like Amazon. 

In this episode, I urge you to prioritize your ...

Are you ready to learn how to craft a business and a life that you truly love? Well, today, we're diving deep into just that with the incredible Kareen Walsh. She’s a friend and mentor who has mastered the art of building a business while staying true to herself.

Kareen's evolution from a people-pleaser to seven-figure business builder is truly inspiring. Through her Evolve methodology, she empowers clients to transit...

Are you doing anything with affiliate marketing?  Have you heard of affiliate marketing? Have you done any research thinking it could help drive traffic to your store? Or maybe you’ve done nothing at all, maybe you can’t see how affiliate marketing is going to help your brick-and-mortar store. 

Give me a chance to show you how it can work and why its important for you to consider as part of your marketing.

The thing is,  af...