Gen Z isn’t just scrolling—they’re shopping with purpose, passion, and personality. In this After the Show segment, we dive into what really makes them tick and how your brand can actually stand out. From turning your store into a social media playground to creating drops with meaning, this episode is packed with real talk and smart strategies to keep Gen Z coming back for more.
[0:50] - Simple ways to attract the next generation
[1:13] - Why Gen Z deserves your full attention
[2:14] - The impact of retail tariffs and what they mean for you
[3:10] - How escapism plays into Gen Z’s shopping behavior
[3:57] - Turn your store into a social media playground
[5:15] - The power of building real relationships with customers
[6:01] - Why limited-time drops work
[7:25] - Storytelling sells: how to craft narratives Gen Z cares about
[10:10] - Turning Gen Z shoppers into loyal brand ambassadors
[14:50] - Make shopping fun, engaging, and full of curiosity
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