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July 16, 2021 43 mins

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Nuggets:

  • The next wave in creative domains is often defined by those who master the tech that disrupt what’s already being done

Action Steps:

  1. Start by offering AI services that assist writers in tweaking their content (e.g. “overcome writer’s block!”)
  2. Then offer a contract to some of the best writers for a publishing contract
  3. Optimize not only the writing but also the marketing using AI resources
  4. Eventually transition to offering some content that is entirely AI generated.

Links:


Kenny Gould is currently the Creative Director at Next Glass the company that bought his beer-loving culture brand, Hop Culture. He’s currently working on the Untappd Beer Festival at the Padres stadium in San Diego, which will be happening in October 2021.


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