Conduct Your Focus Groups Correctly | Jessica Brylo (Trial Consultant)

"Focus groups give you a lot of time to practice things that you don't get to practice in court. Getting your feet wet where you can do it without spending a bunch of money is really the only way you can do it these days."

Jessica Brylo is a trial consultant specializing in jury selection, case framing, focus groups, and trial strategy. She has more trial experience than most practicing lawyers, so she knows what works and what doesn't.

Jessica joined us on RVA Trial Lawyers and helped us better understand the role of focus groups in learning about juror attitudes and framing cases effectively, and the significance of preparing for trials through mock trials and data analysis. 

It was a privilege having Jessica join us.

Find Jessica's focus group reference guide here: Junk In, Junk Out: A Guide to Conducting Your Own Focus Groups Correctly.

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Sharif Gray and Nael Abouzaki
RVA Trial Lawyers: Virginia's Trial Lawyer Podcast