SaaS Content @ Scale

SaaS Content @ Scale

SaaS Content @ Scale is a weekly podcast for content marketers who are looking to scale their acquisition & retention campaigns with the help of content marketing. You get to listen to top SaaS marketers across the globe who are in the trenches, figuring out the best ways to execute content marketing. If you have any feedback, comments, or suggestions, feel free to drop an email on saascontentatscale@gmail.com. Happy scaling!

Episodes

June 17, 2021 35 min

A couple of weeks ago, I had the absolute pleasure of hosting Corey Haines on my podcast. A marketing enthusiast, Corey is the founder of Swipe Files, a website with a handpicked collection of content and courses that will help you win your marketing battles. 

A lot went down - right from the 5 mental models for SaaS content marketers to the types of emails that you should be sending and my personal favorite - content that gets use...

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In this episode, I talk to Julia Heesen, head of marketing at Predictable Revenue, a company that helps SaaS organizations grow with outbound sales development. 


Here's the TLDR of the episode:

>> The nitty-gritty of hosting a virtual conference

>> Things you should do to make the conference engaging

>> Why create a community (or leverage the one you have) to make the conference a success

>> How to repu...

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In this episode, I talk to Oliver Kenyon, Co-founder & CEO of Landing Page Guys, an agency that specializes in creating successful landing pages that skyrocket your sales. He has founded several companies in the online space, one of which was acquired by Neil Patel’s investment firm in a 7 figure exit and is the biggest affiliate marketing community online: AffiliateFix.com.


Here's the TLDR of what we talked about in this ...

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In this episode, I talk to Robert Katai, content & communications manager at Bannersnack, an online graphic design that's super easy to use.


Here's the TLDR episode of what we talked about in this episode:


>> Content cluster strategy with a focus on a single keyword

>> The content strategy that you need to create to launch a feature

>> How to create content for your site that doesn't exist elsewh...

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In this episode, I talk to Pinja Virtanen, content marketing manager at Supermetrics, a SaaS tool that helps you transfer data from different sources into the platform of your choice. 


Here's the TLDR of what we talked about in the episode:


>> How to categorize your existing content (keep, optimize/refresh or unpublish)

>> Focusing on BOFU content to drive trial sign-ups (integration pages like "move Facebook ...

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In this episode, I talk to Vanessa Perplies, Content Lead at Lusha, a data enrichment tool for B2B companies. 


Here's the TLDR of the episode:

- The power of 'pizza' images (and more) in an email outreach campaign that drove 72 leads from an ice-cold list

- The thought process behind crafting the email copy and how Vanessa tapped into the five senses

- Why Lusha needed a website redesign

- How Vanessa leveraged custome...

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In this episode, I talk to Brooklin Nash, Head of Content at Wiza, a data enrichment tool for sales and marketing teams. 


Here's the TLDR of the episode:

- How they grew their DR from 10 to 49 in just 6 months

- How they improved existing articles by implementing SEO best practices

- The "content bucket" strategy to post across the funnel stages

- Why content marketers need to be better at sales

- How to get backlinks ...

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In this episode of SaaS Content @ Scale, I talk to Hiba Amin, Content Marketing Manager at Soapbox, a SaaS product built to help managers lead their teams, better.

Here's the TLDR of the episode:

- How they ran an AppSumo campaign that generated a lot of MQLs & brand awareness

- How to identify primary keywords and write awesome SEO-focused content around them

- Creating a checklist (of channels) for content promotion i...

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In this episode of SaaS Content @ Scale, I talk to Brendan Hufford, Head of SEO at Directive Consulting, a PPC & SEO agency for SaaS companies based in the US.


Here's the TLDR of the episode:


- Owning all the "What is" searches for a particular topic. In this case, it was 'devops' and allied terms.


- Creating a "Content Glossary" out of the above and how it brings in a lot of links, tons of to...

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