SaaS Fuel

In our SaaS Fuel™ Expert Series, Jeff is joined by John Doherty,  the brainchild behind two product-based services, Credo and Editor Ninja. 

In the realm of business and digital marketing, leads are the lifeblood of any successful company. John is one of the few digital marketers that fully understands the significance of lead generation. A digital marketer and writer with a developer background, John was able to build an ...

In our SaaS Fuel™ Founder Episode, Jeff is joined by Steve Benson, CEO and founder of Badger Maps, the number one app on the App Store for outside salespeople, and Badger Sales University. In this episode they explore a common question founders ask:  "How can I fund my idea and get capital to scale?" 

Steve brings uncommon insight into SaaS growth and funding options. He shares his journey of bootstrapping and his decision...

In our SaaS Fuel™ Expert Series, Jeff is joined by Sarah Noel Block who believes “creativity is king” when it comes to great marketing. Sarah started her career in content marketing before the term was even coined and learned the importance of making the customer the hero of the story. Sarah's approach to marketing systems makes it easy for tiny teams to have a big impact and emphasizes the importance of having a customer-centered ...

Have you weighed the pros and cons of bootstrapping vs. VC funding for startups? Concerned about valuation trends or potential down-rounds? Explore the essential tradeoffs as Jeff Mains sits down with Nathan Latka, founder of Founderpath, the place where bootstrap founders get capital without having to give up equity and provide a “how to” for founders to navigate these decisions so they can achieve and exceed their growth goals.

Na...

In our SaaS Fuel™ Expert Series, Jeff is joined by Christopher Nelson, Principal, and Co-Founder of Wealthward Capital, a private equity firm helping Technology Employees build passive income through financial education and by creating recession-resistant passive income portfolios. We discuss the importance of doing due diligence on a company before joining, and how to think about equity compensation ver...

In today’s SaaS Fuel™ Founder Episode, Jeff is joined by Ibrahim Aissam, Founder of CourtDate, The Multilingual Communication Platform for Justice. Ibrahim shares his experience of transitioning from a web development agency to working with government customers, including the United Nations and defense contractors. He explains how he developed a process for pitching to state and local levels, as well as ...

In our SaaS Fuel™ Expert Series, Jeff is joined by The SaaS CFO Ben Murray to discuss the evolving landscape of SaaS metrics that matter in 2023 and beyond. We unpack Ben’s Five Pillar SaaS Metrics Framework to scale a thriving SaaS business with respectable growth, upside, and valuation. Come explore various SaaS revenue models like subscription, processing, variable revenue, SaaS plus, and professional...

Are the same old, boring interactions with your customers slowing down your sales cycle? If you’re not sure, this is for you – using AI may be the perfect way to step up your game! In today’s SaaS Fuel™ episode, Jeff talks with Drew D’Agostino, founder and CEO of Crystal, a SaaS company that offers personality AI technology and helps you to personalize communication with prospects and customers that enga...

Today in our SaaS Fuel™ Expert Series, we explore the challenges and opportunities of remote work with Sarah Hawley. Sarah, is the CEO and Founder of Growmotely, the world's first end-to-end platform that facilitates conscious companies in hiring equally-conscious remote professionals - of all nationalities - into long-term remote jobs.

Sarah shares her insights on attracting t...

On our SaaS Fuel™ Founder Episode this week, Jeff rides the wave with Nathan Miller, founder, and CEO of Rentec Direct. After struggling to manage his rental portfolio, Nathan set out to create software that would make his life easier and ensure nothing was missed or forgotten. He accomplished that goal not only for himself but for 25,000+ other landlords and property managers too! From an initial vision to solve his own problem, h...

Join us today on our SaaS Fuel™ Expert Series as Jeff rides with waves with Becca Kay, a purple-haired marketing genius who boldly stands out from the crowd to make her company enchantingly unique. Becca is co-founder and COO of Dingus and Zazzy, an unlimited flat-rate marketing subscription that companies can hire month-to-month, contract-free. With her unique approach to standing out in the marketplace, Becca is helping companies...

In today’s SaaS Fuel™ Founder Episode, Jeff rides the wave with Marcin Cichon, founder, and co-CEO of PriceFX.  Marcin Cichon saw an opportunity to disrupt the black-boxed and expensive pricing software industry, and he took a chance. With his passion and persistence, he and his team fought through significant challenges from large incumbent competitors to establish their presence in the US market. With his unique approach to ...

Remember the days of “But wait! There’s more! ” “Hurry while supplies last!” Those old, classic sales pitches are long gone and evolved as we enter digital marketing. And that’s what our guest, Jeremy Miner shared with Jeff today. Through his background in behavioral science and human psychology, he realized that the classic sales techniques were no longer as effective in today's market. Tune in as he unlocked his secrets to succes...

What does it take to be safe from hackers and malware?

In this “myth-busting” episode, Jeff is joined by Hugo Sanchez, co-founder, and CEO of rThreat, a cybersecurity firm on a mission to revolutionize the industry. Hugo Sanchez was determined to make a better life for himself, so he moved to Seattle and joined a technology company. There, he found his passion for helping people bring solutions and he started developing programs fo...

In this SaaS Fuel™ episode, Jeff rides the wave with Ervin Ang.

Ervin discusses how to stay out of junk mail, engage your audience and deliver value through email marketing. We'll also be talking about how to leverage the power of email marketing to grow your SaaS business. We'll also be exploring the importance of having mentors in order to refine sales processes and increase success. 

Discover how email marketing can transform...

In this SaaS Fuel™ episode, Jeff surfs the foam-topped waves with PK Agarwal the founder of The 5th Ingredient, maker of Beer30, a SaaS designed to help breweries manage their manufacturing process from grain to glass using data science. PK shared his journey as a SaaS founder and the biggest lessons he has learned along the way. He discusses learning to distinguish between signal and noise when it comes to prospects' excitement ab...

If you're good at your job, but it isn't fulfilling . . . if your gifts and talents are ready to break out, this latest episode of SaaS Fuel™ is for YOU! Today our guest Alexis Scott delivers insider marketing info and key advice. Alexis Scott is the Senior Manager of Growth Marketing at WorkSpan. She discusses her career transition from sales to marketing and gives expert tips on differentiating yourself in the marketplace. 

Ted Elliot is Copado’s, Chief Executive Officer. Ted joined Copado in November 2018 after 18 years as the CEO of Jobscience, one of Salesforce’s first five ISV partners. Ted faced the hurdles of releasing innovation on the Salesforce platform while at Jobscience and now works to alter customers’ DevOps processes with Copado.

Ted joins the show today to talk about how trying to get people home for dinner on release days brought him t...

Alyssa Marshall chats all things Owwlish and how she created this tool to help fellow entrepreneurs create more profitable eLearning courses. Alyssa knows firsthand the struggle to put together courses and repurpose that content into a new product. This is the problem that many customers have faced over and over again. So, she developed an easy solution, and tune in to learn all about how she did it.

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