047 Marcin Cichon - Resilience: Overcoming Adversity to Deliver Amazing Client Outcomes

In today’s SaaS Fuel™ Founder Episode, Jeff rides the wave with Marcin Cichon, founder, and co-CEO of PriceFX.  Marcin Cichon saw an opportunity to disrupt the black-boxed and expensive pricing software industry, and he took a chance. With his passion and persistence, he and his team fought through significant challenges from large incumbent competitors to establish their presence in the US market. With his unique approach to business and culture, Marcin has built a company that is resilient to challenges and built to thrive in any environment.

In this episode, we discuss how businesses can use pricing software to analyze and improve pricing models. How pricing software is accessible to all companies, regardless of size or budget. Marcin shares his experience in the business world and explains why having a great product, people, and strategy is essential for success. Join us as we explore the world of pricing software and learn how it can help your business succeed!

Key Takeaways

00:07:04 Pricing Strategy: The Key To A Successful Business

00:10:21 The Fastest Growing, Pricing Software in the World

00:11:39 Pricing to the People

00:14:36 Pricing Models: Challenges And Solutions

00:16:10    Entering the US Market and Expanding Globally

00:20:40 Overcoming 18 Months of Pain: Victory Over A Lawsuit

00:21:15 Entrepreneur:’s Journey Perseverance And Passion

00:24:12 Creating A Resilient Culture

00:27:46 The Power Of Respect And Encouragement

00:29:18 Empowering People Through Flexibility And Friendliness

00:31:19 Red Shoes Around The World Tour

00:34:35 Interior Design And Cooking: A Passion And Hobby

00:35:56 It’s Lonely at the top

00:36:12 The Importance Of Family Relationships For CEOs

00:38:59  The 3Ps Approach and How it Made Marcin Successful

00:39:30 Strategy Without Attention To Product Is Unsuccessful

00:40:36 Persistence Is Key To Success In Life And Business

00:42:51 A Journey Of Twists And Turns: The Story Of CEO's Success

00:43:55 Building Resilience Through Risk And Agility

Tweetable Quotes

“I've learned a lot in my life that people matter and people we have to respect, build respect for everybody. Also, those who are less fortunate in life than you are.” 00:27:28 - Marcin Cichon

“And yes, every start is rough and you just have to have a lot of persistence and passion about what you're doing.” 00:21:31- Marcin Cichon

“And when you attract the right people and start creating a great culture, no pain can really kill the spirit.” 00:22:50 - Marcin Cichon

“When you're passionate, you're positive.” 00:40:06 - Marcin Cichon

“That's the secret to resilience. Having a great robust, value-adding differentiated product and having a great culture. And if you have those two ingredients, then nothing can break you.” 00:25:10 - Marcin Cichon

SaaS Leadership Lessons

1. Be adaptable in how you treat individuals and how they treat others, enabling them to make their own decisions but also empowering and encouraging them.
2. Whatever the product does, it must provide value and be distinguishable. That is the cornerstone of your success.
3. The best product strategy will be unsuccessful without fully understanding the problem to be solved.
4. Create a strong culture with the right people in place. Hire people better than you and allow them to make their own decisions and take responsibility.
5. Take time to recharge and renew. Leaders are under constant pressure and pressed by daily business demands. Find healthy escape routes.  Find ways to disconnect, switch off, and rejuvenate.
6. Some of the best companies today are...