Retention Secrets: Hiring for Culture vs. Skills in High-Growth Teams | Ryan Hogan | 316

In this energizing episode, Jeff Mains sits down with Ryan Hogan—an entrepreneurial powerhouse known for turning murder mystery games into a global business and now shaking up the recruiting world through his company, Talent Harbor. Together, they explore the underappreciated but foundational role of company culture in scaling SaaS organizations, why hiring for values trumps hiring for resumes, and how onboarding, leadership, and learning from failures build resilient, thriving teams.

You’ll hear battle-tested tips on establishing and living real core values (not just slogans), fixing broken cultures, running stellar onboarding programs, mistakes most founders make when hiring, and how to create pathways for growth that keep your best talent around for the long haul. Packed with practical examples and actionable advice, this is an episode every founder, leader, and hiring manager should bookmark.

Key Takeaways

00:00 "Core Values and Culture Fit"

04:47 Measuring Success: Consumer Signals

09:18 "Identify Core Behaviors First"

12:10 Defining Startup Culture Evolution

13:34 Core Values Alignment in Leadership

16:56 Core Values in Daily Life

19:32 "Brand Values in Customer Experience"

25:13 "Why Companies Lose Talent"

28:26 "Evolving Workplace Culture Issues"

29:22 "Prioritizing Culture Fit in Startups"

33:51 "First 72: Critical Onboarding"

37:19 Effective Onboarding and Support Strategy

40:50 Inspiring Growth with Care

44:29 "Leadership Beyond Individual Success"

47:54 Entrepreneurship: Finding Product-Market Fit

51:17 AI Revolutionizes Culture with Ask Aura

Tweetable Quotes

The Truth About Business Culture: "Not the fluffy feel good posters on the wall version, but the real gritty, foundational stuff that drives how your team thinks, works and wins." — Ryan Hogan 

"Culture Fit matters more than a perfect resume, especially in the early stages, and how adaptable hires often outperform the most qualified ones when the market inevitably shifts." — Ryan Hogan

The Art of Scaling a Brand: "founders have to learn to let go in order to scale effectively." — Ryan Hogan 

Viral Topic: The Impact of Leadership Authenticity on Workplace Culture: "You know, you said it was going to be this, and what I'm seeing is something else. And I think there's a kind of a disharmony there. And I wanted to be a part of this movement, but it's not what I thought it was going to be. Wasn't what I was sold." — Ryan Hogan

Viral Topic: Leadership Integrity and Core Values: "the minute you say, we're committed to these things and someone makes a decision that's not in line with those core values, you've destroyed it." — Jeff Mains

"Most people put their core values on the wall. You're trying to take those words from the wall and you're trying to make that connection of how do these show up on a daily basis." — Jeff Mains

Quote: "You can create all this inspiration, but if people don't feel supported, that can become a huge issue for the enterprise." — Jeff Mains 

SaaS Leadership Lessons

Define and Reinforce Core Values

Before hiring, know the core behaviors your company needs to succeed and reinforce them consistently.

Hire for Culture Fit—But Don’t Neglect Skills

In startups, prioritize values and adaptability slightly more than experience, but remember both matter.

Transparent, Aligned Recruiting Models Win

Challenge industry norms—flat, transparent fees and partnership drive better results than traditional commissions.

Onboarding Shapes Long-Term Success

Invest in scripting the...