Marketing budget and productivity benchmarks are hard to find, so when Dave "CAC" Kellogg and Ray "Growth" Rike first saw the ICONIQ Growth Marketing Budget and Productivity Report - they knew it was a great topic for this episode of SaaS Talk with the Metrics Brothers.
During today's episode, Dave and Ray discuss several critical Marketing Planning, Budget, and Productivity benchmarks including:
- Marketing budget as a percentage of Revenue
- On-line versus off-line spend
- Program vs People budget allocation
- Online Marketing spend by channel
- Off-line Marketing spend by program
- Outsourcing and Agency spend by program type
- Marketing efficiency benchmarks
- Pipeline contribution sources
If you are a B2B SaaS Chief Marketing Officer, Chief Financial Officer or CEO, this episode is chalked full of great data, insights and ideas for 2025 and beyond...
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