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December 12, 2024 27 mins

ServiceTitan, a vertical SaaS company for the trades recently filed their S-1 and went public on December 12, 2024. Dave "CAC" Kellogg and Ray "Growth" Rike discuss many details regarding the S-1 including the basic enterprise value creating performance metrics and some very interesting aspects of the IPO structure.

During this episode, Dave and Ray discuss several aspects of the S-1 and IPO measured against industry benchmarks including:

  • ARR Growth Rate
  • Rule of 40
  • Net Dollar Retention Rate
  • CAC Payback Period
  • Gross Margin
  • S&M as a percentage of revenue
  • R&D as a percentage of revenue
  • ARR per FTE
  • Revenue breakdown by category (Subscription, Gross Transaction Value, Services)
  • Down round from last rounds of funding as a private company
  • Compounding IPO Ratchet
  • Different classes of stock and voting rights


One of the sources of information used for this episode was the Meritech Capital S-1 breakdown which can be read here.

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