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January 2, 2025 20 mins

Today on the Salesforce Admins Podcast, we talk to Jennifer Lee, Joshua Birk, and Kate Lessard from the Admin Evangelist team at Salesforce.

Join us as we ask our guests three questions about what Agentforce means for admins, content they want to highlight from 2024 to help you get started with AI in Salesforce, and what they’re looking forward to in 2025.

You should subscribe for the full episode, but here are a few takeaways from our conversation with Jennifer Lee, Joshua Birk, and Kate Lessard.

What is your Agentforce content highlight of 2024?

If you know anything about Jennifer Lee, it’s that she puts out a lot of great content for admins. Between “Automate This” and “How I Solved It”, she also finds time to write some pretty great blog posts. Her highlight for 2024 is her walkthrough on how you can build modular flows, breaking things down into smaller chunks that make it easier for your organization to take advantage of everything Agentforce has to offer.

Kate Lessard is the newest member of our team, and she makes a strong case for why you as a Salesforce Admin might be the best-positioned person in your business to become an AI specialist. She gets into all this and more in her intro to Agentforce blog post.

Finally, if you’re a regular listener to the pod, you’ve heard some of what Josh Birk has been up to. He’s been digging into the technical side of AI, including LLMs, RAG (Retrieval Augmented Generation), and why prompt engineering is easier than it sounds. If you want to learn more about RAG, take a listen to his recent episode with Nochum Klein about how he’s using an AI agent to help with information security documentation at Salesforce.

What are you looking forward to in 2025?

Moving into 2025, Kate is interested in how emerging AI technologies fit into admins’ core responsibilities. In particular, she anticipates that security and the need for AI governance will become increasingly important.

Jen, meanwhile, is expanding her video empire with two new series for 2025. The first is about automation and how to build things with an eye toward what will be possible for your business with Agentforce. She’ll also be doing a series about how she’s learning Agentforce, so you can follow along.

And if the idea of RAG is getting you excited, Josh has even more in store for you in 2025. It’s going to be very, very doable to build an AI agent to interface with dense documentation and make everything faster and easier for your users. 

“It’s the end of 2025, and I can’t believe Salesforce Admins _____!”

“It’s the end of 2025, and I can’t believe Salesforce Admins found Agentforce so easy to work with,” according to Josh. He thinks you’ll be surprised how simple it is to build your own AI agents, once you get started. You can download a free version of Agentforce right now and jump in with Trailhead.

For Kate, “It’s the end of 2025 and I can’t believe Salesforce Admins are creating dynamic experiences this advanced!” She compares Agentforce to what happened when dynamic forms were released. The possibilities for creating customized, dynamic user experiences are incredible with Agentforce.

Finally, for Jen, “It’s the end of 2025 and I can’t believe Salesforce Admins can now do things like troubleshoot user management issues faster than ever before!” Agentforce isn’t just about helping your users—there will also be agents that help you, too.

There’s so much more in this conversation with our Admin Evangelists about Agentforce and how to get the most out of Salesforce events, so be sure to listen to the full episode. And make sure to subscribe to the

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