AI Is Transforming Marketing From Data to Personalization

Today on the Salesforce Admins Podcast, we talk to John Wall, co-host of the Marketing Over Coffee Podcast.

Join us as we chat about how new generative AI tools are enabling marketers to get more personalized.

You should subscribe for the full episode, but here are a few takeaways from our conversation with John Wall.

Six core marketing use cases for AI

Thanks to Agentforce, generative AI has moved from novelty to necessity for most organizations. It’s a key tool for strategic content creation, customer insight, and business transformation. That’s why I sat down with John Wall, co-host of the Marketing Over Coffee Podcast, with guests like Simon Sinek, Seth Godin, and Debbie Millman.

John identifies six key areas where marketers can lean on AI support:

1. Generation

2. Summarization

3. Extraction

4. Rewriting

5. Classification

6. Question answering

These tasks are helping marketers analyze massive datasets, repurpose content, and simulate customer feedback in ways that were previously unimaginable. So my question for John was: what can we, as admins, build to help them out?

Better data, smarter personas

Marketers use personas to help them think about the specific people in their audience that they want to reach. “Right now, that’s four people in a conference room coming up with cute nicknames like Sally Shopper or Wally the Weekend Warrior,” John says.

In the future, however, AI will make it possible to decide on marketing personas based on data-driven profiling. Marketers can extract customer patterns from engagement data and train real models based on statistics, not spitballing.

Even more exciting, these new persona agents are essentially customers on demand. You can ask them questions and get their feedback while you plan your next marketing campaign.

Why you need a human in the loop

As everyone rushes to deploy AI, John emphasizes the importance of the human in the loop. Mistakes are bound to happen, and rushed implementations can harm brand trust. You need to make sure that any solution you deploy has gone through a thorough internal vetting process before it goes live.

As John says, AI advancements are probably not going to put you out of a job, but they’ll definitely make your job easier. “The big thing is you have to be curious,” he says, “go play with something and see what you can make it do and what kind of results you can get from it.” 

Listen to the full episode for more from John about how AI is transforming marketing. And make sure you’re subscribed to the Salesforce Admins Podcast to catch us every Thursday.

Podcast swag

• Salesforce Admins on the Trailhead Store

Learn more

• John’s Podcast: Marketing Over Coffee

• Salesforce Admins Podcast Episode: 2025 Roadmap for Salesforce Admins: AI, Agentforce, and Emerging Trends

• Salesforce Admins Podcast Episode: How Agentforce Transforms Customer Interactions at Salesforce

• Salesforce Admins Podcast Episode: How Agentforce Is Changing the Career Landscape

Admin Trailblazers Group

• Admin Trailblazers Community Group

Social