Transforming Conference Scheduling with Agentforce

Today on the Salesforce Admins Podcast, we talk to Marisa Hambleton, Chief Delivery Officer and Founder of MH2X, and a member of the Salesforce MVP Hall of Fame.

Join us as we chat about her experience in the TDX Agentforce Hackathon as a member of team MH4 and why clean data is essential for AI.

You should subscribe for the full episode, but here are a few takeaways from our conversation with Marisa Hambleton.

The intense Tetris of conference scheduling

Marisa is a co-leader of the Phoenix Developer Group and the lead organizer for Cactusforce, a community conference for Salesforce Developers and Architects. In other words, she knows how much work goes into scheduling speaker tracks and getting everything organized.

Juggling speaker availability and placing them in the correct conference rooms without double-booking anyone takes up hours of time behind the scenes. “It’s an intense game of Tetris,” Marisa says, “and that’s a gross understatement.” So she was thrilled when Melissa Hill Dees asked her to join team MH4 and build a conference scheduling agent for the TDX Agentforce Hackathon.

Why data hygiene is foundational for Agentforce

With only 16 hours to build a working agent, the team had to split up responsibilities so they could hit the ground running. Marisa’s focus was on the data, which they brought in from Cactusforce and Midwest Dreamin’.

Marisa’s biggest takeaway from her first time building an agent is that data quality is foundational for any work you do with AI. That needs to be the starting point. Even though they were working with a relatively small data set, they had a lot of cleanup work to do if they wanted their agent to work right.

How to get your org ready for advancements in AI

If you’re looking to implement Agentforce in your org, Marisa recommends starting with the Salesforce Well-Architected Framework. We’re only scratching the surface of what will be possible with AI, but you need to do everything you can right now to make your data easy to work with.

There’s a lot more great stuff from Marisa Hambleton about data hygiene and what’s next for Agentforce, so be sure to listen to the full episode. And don’t forget to subscribe to the Salesforce Admins Podcast so you can catch us every Thursday.

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Learn more

• Salesforce Admins Podcast Episode: When Collaboration Meets Agentforce: The MH4 Hackathon Story

• Trailhead: Salesforce Well-Architected Framework

• Cactusforce

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