What Are the Top AI Use Cases for Modern Marketers with John Wall

Today on the Salesforce Admins Podcast, we talk to John Wall, co-host of the Marketing Over Coffee Podcast.

Join us as we chat about how tools like generative AI are reshaping workflows, strategies, and content creation for marketing.

You should subscribe for the full episode, but here are a few takeaways from our conversation with John Wall.

AI and the future of marketing

Most Salesforce Admins need to work hand in hand with marketing to give them the tools they need to do their jobs. As we continue our conversation about Agentforce and the impact agents can have across an organization, I thought it would be great to hear from John Wall about the future of AI and marketing. He co-hosts the great Marketing Over Coffee Podcast, with guests like Simon Sinek, Seth Godin, and Debbie Millman.

Most marketers are already using AI for data analysis and insights, with a little help from their admins. However, the game is changing fast with the proliferation of LLMs and the ability to build custom AI agents.

How AI will revolutionize marketing personas

Recently, we’ve been hearing a lot about how Agentforce can help you manage your documentation or take the load off your customer service reps. So what can admins build for marketers?

John brings up the idea of marketing personas. “Right now, that’s four people in a conference room coming up with cute nicknames like Sally Shopper or Wally the Weekend Warrior,” he says. But with AI, you can use its classification and summarization abilities to pore over your customer data and generate personas based on statistics, not spitballing.

Where it gets even more interesting is how you can use that information to create customers on demand. John suggests building an AI agent for each marketing persona, which can answer questions as that type of customer to give you insights or plan a new campaign.

The human in the loop

Just like with any new technology, some businesses will rush to adopt the new shiny tool and mistakes are bound to happen. John emphasizes the importance of “the human in the loop,” which is a key role for Salesforce Admins going forward.

AI advancements are probably not going to put you out of a job, but they’ll definitely make your job easier. “The big thing is you have to be curious,” he says, “go play with something and see what you can make it do and what kind of results you can get from it.” 

There’s so much more great stuff in our conversation with John Wall, so be sure to listen to the full episode. And don’t forget to subscribe to the Salesforce Admins Podcast so you never miss out.

Podcast swag

• Salesforce Admins on the Trailhead Store

Learn more

• John’s Podcast: Marketing Over Coffee

• Salesforce Admins Podcast Episode: 2025 Roadmap for Salesforce Admins: AI, Agentforce, and Emerging Trends

• Salesforce Admins Podcast Episode: How Agentforce Transforms Customer Interactions at Salesforce