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March 19, 2025 61 mins

The AI revolution isn’t coming—it’s already here. And for Salesforce administrators, this means big changes. 

AI-powered tools like Einstein and AgentForce are now handling 40-50% of manual tasks, automating processes such as user permissions, report generation, and workflow creation. With AI evolving at an unprecedented speed, the role of the Salesforce admin is shifting from configurator to strategic orchestrator.

In this episode of the Salesforce Career Show, hosts Josh Matthews and Josh LeQuire welcome David Forder, founder of Sentia AI, a leading company in AI-powered Salesforce automation. They dive deep into what these changes mean for current and aspiring admins, including what skills will be essential to stay competitive and thrive in an AI-driven ecosystem.

Beyond just automation, the panel explores how AI governance, DevOps practices, and business analysis will shape the next generation of Salesforce careers. Whether you’re a seasoned admin or just breaking into the ecosystem, this episode provides the critical insights and strategies you need to future-proof your career.


Key Topics Include:

  • How AI is transforming the Salesforce admin role (and what’s next).
  • Why Einstein GPT and AgentForce will redefine Salesforce workflows.
  • The new skillset admins must develop to stay competitive.
  • The rise of AI governance and its impact on Salesforce professionals.
  • How DevOps and automation are becoming essential skills for admins.
  • The 30% drop-off prediction: Why admins must adapt or risk being left behind.
  • How AI can increase admin salaries by up to 22%—if leveraged correctly.
  • What companies expect from admins in 2025 and beyond.

This episode is brought to you by Josh Matthews: thesalesforcerecruiter.com

For more terrific content, join our social network and get connected to our Salesforce community.


Chapters:

00:00 - Welcome and Introduction to AI’s Impact on Admins
 00:07 - The AI Revolution: Why It’s Changing the Salesforce Ecosystem Now
 00:25 - Einstein GPT, AgentForce, and the Future of Automation
 00:54 - The Admin Role Shift: From Configurator to Strategic Orchestrator
 01:17 - The Salesforce Career Show’s New Name & Format Announcement
 01:41 - Introduction to Guest: David Forder, Founder of Sentia AI
 02:28 - How Sentia AI is Innovating AI-Powered Salesforce Workflows
 03:09 - What AI Means for Admins: Opportunities & Risks
 05:30 - How AI Will Automate 50% of Current Admin Responsibilities
 06:41 - Admin Survival Guide: The Skills You Must Learn Now
 09:35 - Why DevOps is Becoming Essential for Salesforce Admins
 12:44 - AI Governance: What Admins Need to Know About Data & Ethics
 14:09 - The 30% Reduction in Admin Jobs: Who Will Be Left Behind?
 17:54 - How Admins Can Become AI Experts (And Secure a 22% Pay Raise)
 22:37 - The Business Impact of AI: How to Align with Company Needs
 25:45 - The Role of AI in Business Analysis and Stakeholder Engagement
 31:05 - What Hiring Managers Now Expect from Salesforce Admins
 36:28 - Actionable Career Advice: How to Stay Relevant in

Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Josh Matthews (00:00):
Okay, we are.
Live everybody, and welcome tothe Salesforce Career Show.
Salesforce professionals, theAI revolution isn't just coming,
it's already here and it'schanging the game faster than
anyone expected.
If you're a Salesforceadministrator, ai isn't just a
cool feature.
It's your new co-worker andit's taking over 40 to 50% of

(00:23):
the manual tasks you once owned.
By 2028, tools like Einsteinand AgentForce will handle user
permissions, report generation,workflow creation and much, much
more.
So where does that leave you?
Well, the role of the admin isevolving from configurator to
strategic orchestrator, wheresuccess depends on how well you

(00:44):
manage, optimize and innovatealongside AI.
Today, we're breaking it alldown with David Forter from
Sentia AI.
That's S-E-N-T-I-Ainfo if youwant to check it out.
This is a company at theforefront of AI-powered
Salesforce automation.
We'll explore what's changing,what skills you'll need to stay

(01:06):
ahead and how to future-proofyour career in this new
AI-driven world.
And now it's the SalesforceCareer Show.
Okay, guys, before we getstarted, I wanted to announce
something very big about theSalesforce Career Show.
It's not just that I'm having abad hair day, it's a really big

(01:26):
announcement.
The Salesforce Career Show isevolving and, after tons of
feedback and seeing where theindustry is headed, we're making
some big changes.
We're going to have a new name.
It's going to be called theSalesforce Hiring Edge.
We're going to have a new focushelping hiring managers,
consulting firms and businessesstay ahead with Salesforce

(01:48):
hiring, recruiting, consultingand AI.
We'll also have a new format.
It's going to be shorter,punchier and dropping every week
instead of bi-weekly.
Same energy, same insights,just more of it and more
tailored to you.
The first episode of the newformat drops late April and,
trust me, you don't want to missit.

(02:08):
Hit the subscribe button andlet's keep building.
Today I'm joined by co-hostJosh LaQuire.
Let's get a hello from you, mrJosh.

Josh LeQuire (02:16):
Hey, josh, good to see you.
Good to see you as well, david.

Josh Matthews (02:20):
All right, and we've got David Forter.
So today we have an incredibleguest with deep expertise in
sales leadership and AIinnovation David Forter, founder
and CEO of Sencha.
He has led businesses to overone billion dollars in revenue,
pioneered AI powered CRMsolutions and is revolutionizing
workplace efficiency.

(02:40):
Welcome, David.

David Forder (02:45):
Yeah, Hi Josh, Welcome David.
Yeah, Hi Josh.
Hi Josh, Great to be on board.

Josh Matthews (02:48):
Well, it's great to have you and if you guys or
anyone who's watching live,you're probably going.
What is that dude doing withthat microphone?
Doesn't he have a regular micstand?
And up until about 10 minutesago I did until it crapped out
on me, so I'm using a handheldmic, like an MC or something
like that.
I'm really excited abouttoday's episode.
Let's get right down to it.

(03:08):
All right, david, what isSencha?

David Forder (03:12):
Well, our business .
Firstly, for the Salesforcecommunity, I've been a
Salesforce user slash adminsince about 2003.
So there's not much I haven'tseen.
I was co-founder of what grewto be a large staffing business.
We invested in Salesforcecom,ended up having 1,500 seats.
From that point forward, thedie was set.
My life since that so 2003-4,has been driving improvements in

(03:37):
Salesforcecom.
In 2014, I established, Ifounded, Centure, which is a
Salesforce partner firm, andjust kind of built on that
earlier experience.
So I've seen it all.
We began our kind of AI journeyin about 2017, 18, when it
wasn't so extensively availableand did lots of machine learning

(03:57):
, and then, obviously, in thelast couple of years, our focus
has been providing access toLLMs within the Salesforce
ecosystem and especially nowwith Einstein GPT going crazy,
we're right amongst it and loveto chat about that.

Josh Matthews (04:14):
Yeah, fantastic.
Look, guys, I got to tell youI've done a lot of deep research
over the last month or so abouthow AI is impacting the
Salesforce ecosystem beyond justagent force.
It is, after all, a career showand oftentimes people are

(04:35):
tuning in to figure out whatshould they be paying attention
to, what should they be studying, what cert comes next versus
what AI should they study, andhow can they stay relevant?
Some of the information thatthat admins, developers,
analysts, even project managerswill be doing, this idea of

(05:11):
going from configurator tostrategic orchestrator I'm
interested in both yourperspectives.
Josh and David that's actuallymy name, joshua, david Matthews.
Josh and David.
I'm interested in both yourperspectives on this, with a
focus on what the impact isgoing to be like for the
administrators out there.

David Forder (05:30):
Yeah, and Josh, do you want it laid off or do you
want me to wait in?

Josh LeQuire (05:33):
Yeah, no, I can tell you already that it's
probably a lot of tools off theSalesforce platform right now.
They're going to have a hugeimpact for administrators.
So as you work with yourinternal clientele you've heard
me say this on the show beforeif you are an administrator or
developer in-house for a company, your client is the business.

(05:55):
So as you go to talk to thebusiness, analyze requirements
and do things like standardizehow you capture requirements,
documentation and then need agood co-pilot or co-architect to
help you figure out what theright Salesforce solutions are,
I anticipate those types oftools today would be helpful.
Josh, you'd mentioned a fewthings that are in the pipeline

(06:15):
starting to come out Salesforceitself.
You'll be able to prompt it itsounds like in the next release
or two from setup to go andactually create metadata and
start to create things.
I know you can create flows, Ibelieve in the latest release
and you're just going to be ableto create a whole lot more so
you can see where the platformis going.
It's going to a point to whereyou can prompt it to create a

(06:38):
data management things you usedto have to do by hand.
I had a chance, david, topreview Sentia with you and your
perspective is probably alittle different.
Since you are an OEM ISVpartner with Salesforce and
since you're actually deployingan application for users, I'm
kind of curious to hear yourperspective not just for your

(06:58):
end users and clients, butinternally, as you're developing
your product as an ISV.
how does that change yourperspective, seeing some of the
tools and technologies availabletoday?

David Forder (07:09):
I think and thank you for that I think what I've
found is obviously Salesforce isdoubling down on ChatGPT sorry,
einstein GPT.
It's their number one focus.
It's pushed throughout thewhole ecosystem and, as Josh, as
you mentioned, I thinksubsequent releases are going to
be, it's going to become, Iwouldn't say simpler to have the

(07:31):
system build prompts for you,but that's definitely the
direction they're headed in andthe challenge I think for
Salesforce admins is a reallysteep one.
Salesforce is in the media.
Mark Benioff's out therepushing Einstein GPT.
He's saying they're becoming adigital labor force.
So in all of the Salesforcecustomer firms out there, the

(07:53):
Salesforce admin is going tohave to be right across all
these changes with Einstein GPT,because management's going to
come to them and look to them asto be the experts and that's
going to require a lot of work,it's going to require a lot of
trailhead time, it's going tohave to require a lot of
research.
The Einstein GPT initiativewithin Salesforce is literally

(08:13):
changing weekly at the momentand it's evolving and it's
getting better and better and Ithink it's important for
Salesforce admins to realizethat the days of doing your
admin cert and knowing how, toyou know, modify page layouts
and build a flow or two ispretty much gone now.
It's going to have to be anactive learning role for

(08:36):
Einstein GPT so that when thecompany comes to you you'll know
exactly what you should beadvising them to do.
Because the questions are goingto come and it's so dynamic
that Einstein GPT product rightnow You'll need to ride that.
You'll need to actually be ontop of it all all the time.

Josh LeQuire (08:54):
David, I'm just going to echo that point for a
second and kind of fire off forour audience some awareness
there.
You're right, the landscape ischanging and, to amend my
previous comment, there areactually co-pilots for
developers.
So I would say admins are goingto have to get a little bit
more comfortable with IDEs, geta little bit more comfortable

(09:15):
with SFDX, get a little bit morecomfortable with development
workflows, because now withgenerative AI, you don't
necessarily have to know an Apexor how to write Lightning Web
Components, but you're going tohave to know how that fits into
the metadata and how thosepieces talk to each other.
So I would encourage anybodylistening developer admin, get

(09:39):
up to speed on the latest DevOpspractices.
Get up to speed on SFDX, ifyou're not already on the latest
DevOps practices.
Get up to speed on SFDX, ifyou're not already.
To your point, david, we'regoing from the basics of here's
a field and a layout to okay,now I need a complete working
application with agents embeddedinto it to help my users ask
questions and get results thatthey're expecting from the
system.
Yeah, and I think I'm going tojump in real quick, david.

Josh Matthews (10:00):
Josh, you bring up a really good point.
Adopting DevOps methodologiesis going to be definitely
critical and, I'll be honest, Idon't know that.
I know a ton of admins wherethat's their jam right, whether
it's release management,collaboration and communication,
version control and testing.
It's really going to be, Ithink, one of the three pillars

(10:23):
of the admins that succeed.
David, quick question for you.
There are a number of people whoare attempting to break into
the Salesforce ecosystem and thetypical path is go, get your
admin right.
I know some people are nowgoing in and doing their first
certs with AI, which is fine,however you want to do it.

(10:45):
But they're going the normalpath and we've noticed over the
last two years, ever since thebig layoff at the end of 23,
right, we've noticed that it'sjust taking longer and a lot of
these folks are gettingdiscouraged, right?
What do you think they shoulddo?
And I'll tell you real quickwhat I've been saying to people.

(11:07):
I've been saying hey look,maybe go all in on Salesforce if
you just absolutely love it,you've got connections.
There's something about it thatyou're already.
You've got your hooks in intothe ecosystem.
But if you're not, maybe youpeel back a little bit and
examine other opportunities thatare really focused on AI.
What do you think?

David Forder (11:31):
I think the approach that Salesforce is
taking with their whole AIinitiative, einstein, gpt and
all the various pieces that thatentails, I think that's making
it a far.
The hurdles to enter theSalesforce admin space from this
point forward are very, verysubstantial.
Like to jump over those hurdlesand suddenly arrive at a

(11:53):
corporate as a new Salesforceadmin.
Just interviewing Josh you knowthere's just being interviewed
for that role is going torequire you to know at least the
basics of R&S Longevity.
It's not a simple thing.
So me and my team we built someof those agents and we've seen
the process to do it and it'sdefinitely an advanced admin
task.

(12:13):
It's probably close to what adeveloper would be putting some
serious thought into doingbefore they did it.
The prompt engineering behindEinstein GPT agents is
significant.
Like you really need to thinkabout all of the tasks that that
agent may be confronted with.
So for a Salesforce adminlooking to enter the industry,
josh, as you mentioned, theyneed to start, they need to up

(12:35):
their skills significantly otherthan just a standard admin
serve, because I think, asrecruiters are looking to hire
people, it's going to be a given.
I saw I think I jokinglymentioned to you guys last week
I saw an ad with someone for adeveloper and they were
requiring 10 years Chachapatiexperience and it was a genuine

(12:58):
ad.
It's probably the ad where itwas written by AI, which doesn't
help, but it's going to get tothe point where Salesforce
admins are going to need goingto get to the point where a
Salesforce admin is going toneed that to get a role, and
it's not an easy thing.
It's not as simple as spinningup a trailhead and spinning up a
training org and doing the oneof the modules.
You're going to have to do themand repeat them until they're

(13:19):
second nature to you becausethere's a lot of complexity in
that.
So I can see if I today I mean,I've got an 18-year-old son.
If he said to me I want to be aSalesforce administrator, I
would say, well, okay, you'vegot a lot of work to do if you
want to be really successful inthat role, because it's evolving
into something that's a lotmore complex than it ever was.
Having said that, it's a hugeopportunity because you're going

(13:42):
to.
At the moment I'm not sure,josh, maybe you know how many
Salesforce admins there are outthere, but there's a lot.
Yeah, there are a lot, and youcan stand out if you put the
time into this thing andactually develop some expertise
in Einstein GPT, because it'sgoing to be in great demand.
Your company, every company,needs a trusted advisor and if
you put the time into it asSalesforce admin, you can be

(14:03):
that trusted advisor for AI.

Josh Matthews (14:06):
It's a really great point.
I think you're spot on.
It's not you know, hey, I'llget to it.
It's get to it now the way Italk about what's happening in
the world as it relates to AI,and particularly in the
Salesforce ecosystem or intechnology.
We are at the top of the rollercoaster and we're just about to

(14:31):
cruise to maximum speed.
We're not there yet, but we'renot chugging up the hill anymore
.
We are there, right, and maybeI'll eat these words someday.
That would be fine, like go forit, right, but it's, it's going
fast.
Now, I mean, when a guy like mecan build a website with chat in
five minutes that works, thatlooks good, that reads well, you

(14:53):
know, that has functionality,and I can do that in five
minutes.
I mean, come on, you know I ama big tech dummy If those who
listen to the show, if yet if Ihaven't told you already I am.
But I'm getting pretty darngood at the prompting and I
absolutely think, as a firststep, it's critical that people

(15:13):
get comfortable with advancedprompt engineering, developing
custom GPTs, just simple things.
It's just.
I mean, you can do magicalthings with this, but you've got
to get it's baby steps rightBefore you get your hands on a
big old sandbox and you'reoverwhelmed.
You've just got to get yourarms around it.

(15:34):
What do you think, josh?

Josh LeQuire (15:35):
Yeah, I think yeah .
There's more than that.
You have to understand howSalesforce as a platform works.
You have to understand howbusiness applications talk to
each other.
You have to understandintegrations, architecture.
You can't just be good atprompting and expect any AI to
generate good output.
David, one of the things thatreally struck me when I got a

(15:56):
chance to preview Cintia withyou last week, and with David
Brown as well, was you'verethought the user experience
for interacting with AI.
So if you look at Sentia as anapplication, it's not your
standard Salesforce UI, or atleast the main.
Remind me, david, what's themain landing page called?

David Forder (16:18):
again, I'm on what we do with our application and
I'm not going to try and do abig sell job, but what we do
Sell, david, sell, come on, tellus, I mean, there's something
to this it is relevant to whatwe're talking about.
So our flagship product, sentia,installs on Salesforce and
lives in a tab of its own andthen generates a card-based UI

(16:42):
for users, telling them what todo every day.
It's actually behind my headhere on the screen, so it sits
within Salesforce, but itdelivers a card-based user
interface full of actionableinsights.
Now, in our case, we use AI todrive those actionable insights
to set priorities, to calculatesentiment analysis on meetings,
calls and emails.
We do it to automatically dodata entry pieces on Salesforce.

(17:05):
So you give it a center, afirst name, last name, and it'll
add the person and learn allabout them and lots more.
We refer to that as functionalAI and it sits alongside
Einstein GPT really well.
It's Einstein's agentic AI.
We've got the AI in center onSalesforce, does all the work

(17:25):
for users, so it makes theirlife simpler and you know anyone
that wants to take a look at it.
Obviously, I'm happy to providea demo because for Salesforce
admins there's a lot of.
Even if you didn't end upbuying our product, there's a
lot of takeaways from how we'redelivering that information to

(17:45):
users on Salesforce.
That makes it, that makes usingit delightful like users.

Josh LeQuire (17:48):
Well, that that's the point.
Right, like you can't just begood at prompting and generate
an app like you have tounderstand.
The reason I like your cardexperience is I work a lot with
sales teams who tell me I justwant my like tab where I go in
and it tells me what calls Ineed to make today.
And this kind of reminds me oneof my first jobs out of college
was at a company calledBlackbot here in Charleston.

(18:09):
We use a system called saleslogics and I'll never forget it
was like a hundred calls and wewere just checking them off.
Like our job every day was justto check that list down, burn
it down.
You've kind of taken that intoyour application, that idea that
, hey, I don't need to like.
Have that idea that, hey, Idon't need to have to figure out
where all my stuff I just wantto go somewhere and do my work,
right?

Josh Matthews (18:27):
Yeah, and I think the general sales guy right.
I mean, I was a sales guy backin 1999 using Salesforce.
A lot of people don't know that.
I was actually one of the firstpeople to get my hands on it.
I hated it because I was on a56K DSL dial up and it was so
slow.
But as a salesperson, or assomeone who's driven sales teams

(18:48):
, large sales teams andcorporations at times anything
that can help you not have toadd information, not have to
populate records, anythingthat's going to get you on the
phone or messaging or whateverit is today with the right
people, you want that becauseyour skillset probably is not

(19:12):
varied.
You're probably not reallyawesome at detail orientation
and data input.
Oh, and, by the way, you're atop tier glass trophy winner for
your sales efforts.
Right, I mean, it just doesn't.
I mean sometimes it happens, butit's just not common.
I'm going to just take a quickmoment.
I love the way thisconversation is going.

(19:32):
I just want to take a quickmoment and market a couple
opportunities for people thatjust came through my door at the
salesforcerecruitercom.
Not all of these jobs areposted.
That's okay.
If you hear about this and youthink it's interesting, dm me on

(19:53):
LinkedIn.
You can email me,joshatthesalesforcerecruitercom,
or you can apply on my websiteif they're open, or go to the
Salesforce Recruiter LinkedInpage.
Some of these opportunitiesinclude senior project manager
who's actually pretty good withstrategy as well, ideally with a
background in nonprofit workand some background working for
a consulting company.

(20:14):
We're also looking for the sameorganization someone who's
skilled with it.
Doesn't matter if it's NPSP ornonprofit cloud either of those,
but you're sharp.
Psp or nonprofit cloud, eitherof those, but you're sharp,
you're great at clientengagement, you know how to
build, you know how to run adecent sized project and if
you're the kind of person thatother people come to looking for

(20:34):
advice, this job's for you, Iassure you.
Great, family oriented company.
I've been working with them formany years.
I think we've placed about athird of their employees.
Maybe you could be next it'squite possible Additionally
project manager, junior projectmanager role.
It's for a fully remoteSalesforce implementation firm
partner.
They're sort of based out ofNew York, so central time and

(20:58):
East Coast time is preferred.
This is probably going to payright around 90 to 100K.
If you are good with clientinterface skills and you know a
bit about Jira and a bit aboutSalesforce, this opportunity
could also be for you.
And then finally a couple onexcuse me, non-remote positions,
which is rare for us, but wehave a Salesforce admin role

(21:21):
working for one of the bestplaces to work in Tampa.
They've received a number ofawards, their employees have
voted and the results are in.
They're one of the top placesin the Tampa area to work for it
is on site.
If you don't live in Tampa,don't apply, people.
Come on, I'm looking at 500 ofyour applications and wondering

(21:42):
what you're doing in Texas withyour family thinking that you're
going to work for an onsite job.
Don't do that, people.
This is just some friendlyadvice.
Don't do that.
It drives us crazy.
Read the descriptions, okay,make sure that you have the core
qualifications and then apply.
And guess what?
If you do, we're going to getto you.
We're going to get to you fast,we're going to talk, we're
going to have a friendlyconversation and advance your

(22:03):
career.
So a little bit of a plug onsome of the jobs that we've got
going on right now.

David Forder (22:09):
And now back to the discussion your resume into
a private GPT on, say, chatgpt.
Dump the ad in and say howwould you approach this?
It will probably come back andsay do you live in Tampa?

Josh Matthews (22:24):
Yeah right, it's very, very smart.
In fact, I don't think I'vementioned this on the show yet,
but since we're talking about AI, don't worry people, we're
going to stick with you, withyou admins, many of you whom
have joined us today live.
We appreciate you.
Thank you for coming to thelive show and, by the way, your
input's important to us.
You are more than welcome todrop some comments and we're

(22:45):
going to see them.
If it's a good comment, we'llpost it.
We'll show it on the show rightnow, and this episode is going
to be released on Spotify andApple and about 15 other
platforms next week.
So if you can't stay to the end, that's okay.
You'll get to listen to it.
Make sure that you like andsubscribe to the show, like this
episode, and stay tuned throughApril, where some of our

(23:10):
programming is going to change alittle bit.
A quick note on that, by theway we will be continuing to
have some live episodes.
It's just not going to be thecore of the program, but I'm not
forgetting about all of thepeople out there who have been
followers for years.
I got a message from AnthonyRodriguez.
Anthony, thank you for thebeautiful text.
Anthony thanked us for all ofthe help that we gave him

(23:32):
several years ago.
He just received a newopportunity.
He's going to have a greatincrease in responsibility and
an increase in his income aswell, to support his many
children, many beautiful youngchildren here in the state of
Florida.
So thank you for that kind note, anthony.
We appreciate you.
Now I forgot what we weretalking about.

David Forder (23:53):
I know I was talking about CENTURE and we
won't necessarily go back there,but I think with Einstein GPT
on Salesforce, there are piecesof what we've done in Centure
that admins can do.
I was thinking about quick winsas a Salesforce admin.
If you want to put your toe inthe water with our application,

(24:13):
for instance, we're doing someinteresting things with AI that
can be modularised so you couldpick one or two pieces of what's
in our application onSalesforce, set them up for your
company and obviously sort ofcement your future as an admin.
There's lots of little tasksyou can do rather than switching
the whole business onto agentsand digital labour through

(24:35):
Einstein GPT as well, and I'mhappy to talk to anyone about
what what sort of little winsthey can make on fast force with
AI.

Josh LeQuire (24:44):
Yeah.

Josh Matthews (24:45):
Can I ask you something, josh?
I'm kind of curious about yourthoughts on emergence of AI
governance responsibilities,cause we can talk about Einstein
for an hour or two or threehours, but there's there's a lot
more going on than just thoselayers, right?
And have you given much thoughtor much consideration?

(25:06):
I know that you're implementinga lot of agents into your own
business and achieving a massiveamount of success, and it's
allowing your organizationccurrentscom that's the letter C
, and then currentscom.
It's allowing a lot of yourclients to receive the benefits
of faster results as an SI, asan SI owner.
But at some point, right, Imean, we've got to make sure

(25:30):
that AI does it, because it doeshallucinate, right, and it
forgets things.
I ran some prompting the otherday and three times in the
conversation I had to remind itof the same thing over and over
and over again Right payingattention to, in order to own
that space and elevate theirability to be attractive to

(26:01):
employers who are going to havea growing demand for this skill
set.

Josh LeQuire (26:06):
Yeah, I think a lot of other sort of analogous
governance principles do applyto AI as well.
So, for instance, when you lookat data governance, you think
about who can access data, whocan change data, what data might
be subject to compliance.
How do we handle that data?
How do we make sure we don'tretain it or destroy it if we

(26:27):
don't need it, or make sure it'sresiding in the right place?
I think AI is a littledifferent because right now
we're seeing it take on the workof a person.
In some associate it's one orboth.
I think you go through theethics piece of that, which kind

(27:04):
of ties into governance alittle bit.
How do you, as an AI, whereit's appropriate to use, what
kind of checks and controls youput into place?
I imagine there's someburgeoning, you know good policy
work out there.
If you wanted to get sometemplates and sort of consider
how to tailor that for your owncompany, your own business.
We, as we're working with ourclients, we're seeing good

(27:26):
pilots, good use cases, goodimplementation points of how
these agents can do their workand what we're finding a lot in.
That is exactly what David saida minute ago One really
understanding the task andresponsibilities we assign to
these agents.
But within that, what can theseagents access and do?
And I think there's a littlebit of a governance layer there.

(27:48):
You want to think about goodprinciples of putting just as
you would with a targeted pieceof automation or a targeted
piece of logic or code have itdo one thing very specifically
and no more than that.
Have it access only what itneeds access to do a shop.
So principles are emerging.
I would say that we're stillkind of treading into a new

(28:09):
space there.
David, I'd be super curious youknow, with your own company
internally as well as with yourclients, what you're seeing.
I'd imagine you've probablyseen quite a few different
variations or answers to this.

David Forder (28:22):
I think all these things.
Obviously, companies need tocomply, so you've got to manage
your compliance and protect datawhere it's relevant, and it
depends a lot on the industryyou're in as to how critical
that is, but it needs to be topof mind.
It depends a lot on theindustry you're in as to how
critical that is, but it needsto be top of mind.
What I find with our clients isthat there tends to be a

(28:44):
balance.
Different groups have adifferent risk profile, so
they're more willing to sharedata through APIs to AIs than
others, and so we work with themto uncover well, what are they
comfortable with?
We've got applications centuryapplications where we'll
establish a private LLM fortheir use only on a private
server and connect Salesforce tothat and use that as the engine

(29:08):
behind all the functions inCenture.
Other guys aren't so concerned,so they're happy for us to spin
up a model in a cloud that's forthem.
We tend to give clients privateLLMs.
Spin up a model in a cloudthat's for them.
We tend to give clients privateLLMs, and so it's a mixed bag
and it is case by case, but as aresponsible vendor, it's kind
of the first conversation wehave.
What is your risk profile?

(29:28):
What does concern you?
What doesn't concern you?
I'm asked about DeepSync, forinstance, and it's the Chinese
origin.
Some companies want to steeraway from that, even though it's
hosted now by Microsoft andOracle here.

Josh Matthews (29:40):
We have that conversation.
The complexity just droppedthem, in fact.

David Forder (29:43):
Yeah it's just as I said at the start.
We're riding this tidal wave asa vendor.
But for anyone in thisecosystem, you really need to be
on the news every week and havegood quality sources of what's
happening in enterprise softwarewith AI, especially Salesforce,
but everything else, because itis a shifting feast every week

(30:05):
and you will be looked at asbeing the expert in the company
and what we're also seeing inlarger corporates.
We're seeing a lot of concernat board level that they may be
left behind in AI because theirteam will be reluctant to wait
in, and I think that's probablysensible.
But the board will be saying,well, look, we can't be left out

(30:27):
, like we can't be at acompetitive disadvantage by not
embracing AI, so we need to doit.
So there's often conflict inthe clients we speak to, where
senior management is saying,well, we have to do something
with AI or we're going to missout on that opportunity.
And then the guys in that AIspace are saying, well, it's too
early and it's too much riskinvolved and you're going to

(30:49):
have to get a happy mediumbetween the two.

Josh Matthews (30:51):
Yeah, the risk right now is to not get involved
now, I think.
But you can get death by athousand subscriptions and you
can get death by a thousandsubscriptions and you can get,
you know, like death by athousand different products
coming at you.
In many ways I'm going to datemyself.
Right now it can feel like it'sthe VHS beta wars right From

(31:12):
back in the day, times athousand and being positioned as
a business owner doing what Ido.
I mean the world is rife withbrand new ai.
I mean everyone's creatingsomething and everybody's trying
to get on the bandwagon really,really fast.
I think the best way to look atwhat's happening right now is

(31:32):
it's the gold rush right, andyou've got to figure out are you
going to go mine for gold?
Are you going to become searsor levi's?
Are you going to supply thetools that help you know?

Josh LeQuire (31:43):
or you take a very risk focused approach to
implementation, meaning bite offa small piece, pilot it,
contain it, make sure it's veryisolated and not impacting
anything of great impact tobusiness continuity, revenue or
other types of cycles that thebusiness is running.

(32:04):
So you can pilot things, youcan try things, and you probably
should, but you should do thosein places you know it's safe.
You don't want an agent runningthe most important operational
process in your business, butyou might want to try it on some
areas where you're doing someresearch and development.
It's a good point.

David Forder (32:21):
Just literally last week I was asked by a
potential client of ours can weuse Sentra AI to automatically
generate customized emails foremail campaigns with marketing
clients?
So can we use our AI product tospit out emails for each person
and customize it for thatperson and blast out a few

(32:41):
thousand every day?
And I said to them, yes, but Iwon't do it because the danger
is one of those emails andEinstein, gpt has great
protections for that sort ofpiece, but without those, the
danger is one of their clientsor their customers or their
leads is going to get some crazyemail because there hasn't been
a human look over that.

(33:01):
So the tech's not quite thereyet.
It can do it, but I wouldn'tsleep at night if I knew
software we produced wasspitting out thousands of
AI-generated emails to theircustomer base.

Josh Matthews (33:13):
David, do you mean the AI isn't there yet for
Accenture?
Because people are havingexperiences?

David Forder (33:21):
Yeah, there's other companies that will do it.

Josh Matthews (33:24):
They're having experiences where they're
receiving messages and it's verytailored to them.
But it's definitely a lot moreproduct-focused.
Yes, you know, it's more likeusing Data Cloud and just being
able to kind of synthesize whatthis person's profile is and
then make suggestions in apre-formatted way, versus like

(33:47):
this, like purely custom emailfor this person, based on every.

David Forder (33:53):
This was a little different.
If you're using, say, einstein,gpt to produce custom campaigns
, where they have a customerfile, they know what the
customer's product choices havebeen in their purchases and you
want to suggest some sales,that's a different piece to what
this was.
They wanted to do a full-blowncold outbound email campaign.
So one of the pieces in Senturein our AI is when we add a

(34:17):
person to Salesforce, senturegoes and learns about that
person from LinkedIn.
So it pulls in their history,their work, employment history,
education, posts, followers,groups and learns all about them
.
So we can generate a summaryabout that person and what might
build rapport, what they mightbe interested in.
And this client of ours wantedto send out a blast of emails

(34:38):
out to everybody, cold emails toleads, and it's only going to
take one.
That's an embarrassing emailthat went wrong, or 3,000.
Like, who knows, it happens allthe time, gets grabbed by the
media and all of a sudden BrandX has done some embarrassing
email.
I know your Bud Light, yeah, Iknow you're Bud Light, yeah,

(35:00):
guys.

Josh Matthews (35:00):
I want to bring this focus right back to the
careers of admins, if we can forjust a moment, and also do a
little bit of a mid-show update.
Many people are listening tothis live right now and may have
missed the first couple ofminutes where we have a really
big announcement.
In fact, the Salesforce careershow is evolving.
After tons of feedback andseeing where the industry is

(35:22):
going, we're making some verybig changes.
We're going to have a new name,the Salesforce Hiring Edge, a
new focus helping hiringmanagers, consulting firms and
businesses stay ahead of theSalesforce hiring, recruiting
and AI and consulting as well.
It's a new format.
Josh and I are going to berecording, not live shows.
We'll do those now and then,but we're going to be recording

(35:44):
and releasing 30-minute episodes.
They're going to be shorter,punchier, dropping every single
week, so perfect commuter length.
If you're one of those weirdpeople who work in Salesforce
and actually drives to work,then you'll be good to go.
But same energy, same insights,just more of it and tailored
for you.
First episode is likely to droplate April and you're not going

(36:06):
to want to miss it.
So that you don't miss it,please go ahead, hit that
subscribe button and, if youaren't yet follow David Ford on
LinkedIn.
You can follow Josh.
If you're watching on LinkedIn,our links are right there.
You can follow Josh LaQuire andyou can follow me as well, josh
Matthews, and I thank everybodyfor being here.
Let's keep the ball rolling alittle bit.

(36:28):
I really want to talk aboutcareers, right?
Many people tune into thisprogram right now, in its
current state, because they'recurious about how to earn more
money, right, how to protecttheir career.
I actually did a poll recently.
We had over a hundred peoplerespond to the poll and I'll go
over those results in a minute.
But one of the things I wantedto share is that the estimates

(36:51):
for people who have some sort ofdeep experience or decent
experience in AI governance arelikely to receive about a 22%
increase in their compensationabove non-certified peers.
So let's talk aboutcompensation with admins here

(37:12):
for just a minute, okay?
So the data that I've looked atand look right now so the data
that I've looked at and I don'tlook right now, nobody knows,
right?
I mean, even analysts who areon uh, you know, finance news
channels only get it right abouthalf the time.
Most predictions aren't muchbetter than a coin flip, right?

(37:33):
So what?
What do we do with thisinformation?
Well, we try to take aneducated guess and at least move
the ball forward somehow.
I think the point here is thatnot moving the ball forward, not
adopting, not adapting, iswhat's going to actually hurt
you, right, so don't get hurt.
Do something.
So you studied the wrongplatform, so you learned the one

(37:54):
thing that's going to beobsolete in nine months.
It's okay, right, but just movethe ball forward.
Educate yourself and learn, andsome of the data that I'm
seeing right now is right aroundabout a 30% drop off in overall
Salesforce administrators by2028, if and it's an if if they
don't adapt and grow theirskills in AI.

(38:19):
Not every company is going touse agent force.
Not every company is going tobe able to afford Einstein GPT
for everybody, right?
Half the companies in theUnited States are massive and
half of them are small.
Like, sorry, I take that back.
Half people working atcompanies work at very large
companies and half of everybodyyou know the other half are

(38:41):
working at small businesses.
They're going to have verydifferent budgets, different
applications, different usecases.
Right, figure out where you'reat.
Figure out what you like to do.
Adapt for that size of cases.
Right, figure out where you'reat, figure out what you like to
do, adapt for that size ofcompany, right, but it's going
to touch absolutely everybody,so so don't let go of that.

(39:02):
Okay, careers guys, let's talkabout careers.
I'm I want to just do a quickround Robin here.
We're 40 minutes into the showand we're going to be wrapping
up in about 20.
Thanks everybody for stickingaround so long.
We really do appreciate you.
Uh, okay, quick 30 second, 20second soundbite david, what is

(39:23):
the number one thing, that, thenumber one piece of advice that
you think salesforce adminsshould be doing today, like
they're going to wake uptomorrow and they're going to do
something that they'reSalesforce admins should be
doing today, like they're goingto wake up tomorrow and they're
going to do something thatthey're not doing.
What should they do?
I think?

David Forder (39:37):
20 seconds is tough.
I think if they've not gottheir Salesforce admin certs,
they need to.
I know there's a lot of peopleout there with practical
experience that haven't got thecertification.
I think the new admin certsgive you a lot more exposure to
Einstein's Jupiter and then youreally need to be doing

(39:59):
extensive trails around ageticAI on trailhead and repeat them
multiple times so that you weall know you can scoot really
quickly through some of thosetrails and it doesn't
necessarily get absorbed, butyou will need that practical
information.
So get certified.
If you're not for the admincertification, you can get the
advanced one even better andthen run through all the
trailheads that relate toEinstein, gpt and repeat them
multiple times so they become asclose to second nature as

(40:21):
possible.

Josh Matthews (40:22):
I love that, david.
Repeat them right.
I mean, if you're listening tothis show right now and you're
not taking notes, you're goingto have about a 6% retention and
that's maybe all you need.
All you really need to know islike oh, I should get better at
AI.
That's the message.
We're going to yap about thisfor an hour, but that's the
message.
All right, mr LaQuire what doyou think?

Josh LeQuire (40:45):
Yes, sir.
Well, I think the long-termview as you look at the next 5,
10, 15 years, continue tosharpen your knowledge around
business analysis, look broadlyat the platform.

(41:08):
But I would encourage you, ifyou have a product, let's say
you want to go deep in servicecloud or marketing cloud or CPQ
or revenue cloud or any of theseproducts.
It will, ironically, serve youwell.
You know you still want to havean understanding of the rest of
the platform, but having deepknowledge in an area is actually
hugely advantageous.
And you know, if you're willingto try, try writing code, it's

(41:31):
great.
It's not that hard to learn, itjust takes practice.

Josh Matthews (41:34):
Yeah well, let me , let's jump on that for a
second right.
So what about all of these appsthat are coming out like
lovabledev, where you can get inand you can code through
prompting, which which I've done?
I?
I think we talked about it onone of the recent shows.
Check out mayonnaisecom.
That's M-A-Y-E-R-N-N-N-A-I-S-E,a little app that I created for

(41:59):
my son, john Mayer songs andchords and scales.
It's coming to Salesforce,right, like it's coming to
Salesforce, you know.
And all of those people thatare kind of these advanced
admins who are sort of touchingApex.
I mean, what do you think'sgoing to happen?
What do you think's going tohappen there?
I mean, isn't, isn't going tobe, isn't it going to be chat

(42:22):
based Apex here in like sixmonths, or something like that?

Josh LeQuire (42:26):
Arguably it will, but you still have to have your.
You, as a human being, aregoing to have way more context
than AI ever will about yourclient, your company, your
business, your code base, yourmetadata base.
I mean, granted, you can usecursor AI right now and it's
context, aware of everything andis pretty damn good, but, that

(42:46):
being said, you will always needto be the editor.
There's always a helpful humanlayer to have to this and, if
anything, the deeper yourknowledge is, the more you can
use AI to a higher power.

David Forder (42:57):
Yeah, I mean just to add to that, josh and Josh, I
think we often use some AItools private AI tools to help
us build out our APEX forapplications.
Where it's particularlyvaluable, given the audience
here, is it can teach you how tocode in Apex and it can teach
you how to build flows, and it'sjust a matter of clever

(43:20):
prompting so you can ask it towrite an Apex trigger for
something or an Apex class forsomething.
But what's better is if you saylook, I want to learn how to
write an Apex class or an Apextrigger to achieve this.
This is the name of my objectsthat are in the fields that I
want to use.
Can you talk me through writingthat trigger or writing that
class step by step and explaineach step and it'll do it

(43:42):
perfectly Like, it'll do itbeautifully, and I think that's
the real value for Salesforceadministrators, rather than just
have it churn it out, becauseoften you'll then find you'll
upload it and you're into thedeveloper console.
It'll be full of bugs, won't bequite right, you'll end up going
backwards and forwards five,six, seven times to the AI to
get it right.
But using those tools to helpyou learn how to code is

(44:05):
fantastic because it will workat your pace and you don't have
to be embarrassed about askingit questions, because it's an AI
.

Josh Matthews (44:12):
Yeah, it is an AI and it's safe to learn.
It truly is.
I'm going to jump in on thismyself, because both of you have
covered really importantaspects of adapting to AI to be
able to secure your future inthe ecosystem.
And I want to bring back thevoice of my friend, former

(44:33):
co-host, vanessa Grant, andshe's really big on admins and
everyone, ideally aligningSalesforce with the business
objectives.
Right.
By that I mean stakeholderengagement, like being able to
build relationships acrossdepartments to understand their

(44:53):
needs and challenges, you know,to ensure that Salesforce
solutions are going to meetbroader organizational goals.
Business impact analysis right,impact, and what are the
metrics around it and how can itchange and affect the business
outcomes and the revenue growth,the customer satisfaction

(45:16):
improvements.
And then the strategic uh, thestrategic business partnerships
too, like positioning yourselfjust as a trusted advisor, right
, like, oh, I'm going to go toJosh If I've got a question.
Like Josh and I, we have ourfriend Mike Makula, hakuna
Makula, and he's great.

(45:36):
He's a sharp guy, developer,architect and really at the
forefront.
He's been on the show, at theforefront of AI and exploring
building things.
He's inspired me.
I know that, josh, you've beencatching up with mike as well,
right.
So like when you're someonelike that, when you're someone

(46:00):
who can get other people excitedabout technology, you can
communicate the value, you cangive them a bit of a roadmap, so
it's a soft landing, right,right, so they can like.
He's like hey, yeah, let'sbuild this app, josh, but first
go in and mess around here,you're just going to have fun.
And I called him, I don't know.
It was like nine, 30 at nightone night and I'm sitting on my

(46:22):
bed with my laptop and I'm justquote unquote coding.
I say that with quotes in a bigway, because all I'm doing is
saying like no, put a dark modebutton, move it to the right.
I'm just saying this kind ofstuff into the little chat.
I was like man, I was up till 3am doing this stuff.
It literally is like playing anawesome video game that you get

(46:45):
addicted to right.
Plus, there's a pace to itbecause you got to wait for it
to do its thing, so it can bekind of relaxing.
You can listen to a show youcan put on a podcast.
You can listen to this showwhile you're coding something,
so you can just kind of go getaddicted to some aspect of AI.

(47:05):
But I also think and it'scritical you've got to develop
those communication skills.
Ai can't communicate the waythat you do because it doesn't
have a voice, fully right, itdoesn't have flesh, it doesn't
have blood in its system.
I'm going to share a quicklittle plug for our friend, john
Klein.
John Klein, in the fall,donated $28,000 of leadership

(47:28):
training to our listeners andit's absolutely incredible what
he did to give that away.
We actually have a Salesforcecohort of a dozen people who won
in our little contest.
And quick plug for John.
I made a phone call today tosomeone who had applied for a
job.
I'm talking to her and we kindof get to the end of the

(47:51):
conversation.
She's a great candidate.
I booked her with my client fornext week.
She's a great candidate and shesaid hey, I just want to say,
um, you know, I heard about thisjob by listening to your show
and I also was one of thewinners of the contest with the
people first method.
I was like, oh my God, you'rekidding, like what an amazing

(48:11):
story.
Like I just happened to callthis this who has some
incredible skills and she's inthe cohort I'm on that Slack, by
the way.
I look at it almost every day.
I had no idea I didn't put twoand two together, but she said,
oh my God, it's amazing, like Iam learning so much.

(48:32):
So a little plug for John Kleinand People First Method.
People First Method helps teachpeople communication skills for
leadership or just for being abadass BA or a badass Salesforce
admin.
You can check it out atpeoplefirstmethodcom.
They've adjusted some of theprograms so that you can join in
a little bit more of adigestible chunk, and they've
also made it really affordablefor you.

(48:53):
So that's all I wanted to saythere.
We've got 10 minutes to go.
David, what are some of themore important things that you
think we haven't covered yet onthis show About the world in
general?

David Forder (49:09):
So I think and one comment I'll make about
something you said, josh, aboutit was addictive.
You were in your hotel on thelaptop doing this stuff and you
were having a great time and allof a sudden it was three in the
morning.
I know that the firstDreamforce I went to was 2007
and I remember what was obviousis that the Salesforce admins
who went along, whether theywere certified or not, loved it.

(49:32):
It was like a superpower beingable to customise things on
Salesforce for people who maybehad never done coding or worked
in software before and they weretheir company's go-to.
So that was addictive.
So I guess what you said, josh,resonated with me.
When you're learning these newskills with einstein gpt,

(49:52):
there's going to be a lot ofwork required.
It's not I noticed one of thecomments from reed on linkedin
said that a dream force.
You know ipso facto, twominutes later you have an agent
operating.
It's not quite that simple,right?
So it's going to require a lotof work, which means you get
embrace it and it will becomeaddictive because once you pop

(50:13):
out your first couple of agentsdoing what you wanted them to do
, you'll be hooked.
The same way most Salesforceadmins initially get hooked when
they learn how to customizepage layouts or add an object or
add some fields or even maybewrite a trigger or two.
So it will become addictive.
But you've got to do the workto the point where you get some
output.
When I learned coding it was along, long, long time ago, um,

(50:36):
and before I actually had worked, I was at college and the the
the sort of initial uh umadrenaline hit you got was when
you could just make a you knowhello world prompt flash on the
screen.
But at that point you'readdicted because it's like I
made that happen and it I'm.
So gpt learning has to.
You have to embrace that samefeeling like I'm going to have

(50:58):
to put lots of work into thisand then.
But there's going to beoutcomes and it's going to be
rewarding and I'm going to getmore money in my role.
I'm going to be embraced by mycompany.
I'll have all these skills thatare going to stand me in good
stead for the next 10, 15 years.
Uh, because even though it isin the salesforce community, the
prompt engineering skills thatthey'll give you translate to

(51:19):
pretty much any ai role.
Really, you're still learningbasic skills about how to direct
ai to do what you want it to doyou know, I, I want to talk
about that for a minute.

Josh Matthews (51:29):
This, this idea of it getting addicted to
something, right, you knowwhether it's we're just talking
dopamines guys, dopamines organs, right, you get a hit, okay.
And certain things take time,right, someone who picks up the
piano decides to well, maybethey don't pick it up, it'll
hurt their back, but they sitdown at a piano for the first

(51:50):
time and they learn to playchopsticks, right.
Or they learn two chords,because you know, that's almost
all rap songs is two chords,right, maybe three.
So they learn two or threechords.
They recognize oh, I know thatsong, now I can play that song
and there's kind of this quickhit.
But then there are certain,certain things that we it takes
time to get addicted to, right,I mean, I got a quick hit doing

(52:15):
this little development stuff.
I'll use an example.
My favorite book is War andPeace.
I just think it's the bestfreaking book in the whole world
.
I love it, but a lot of peopledon't read it nowadays because
it takes a long time to justunderstand the language that
they're using, the devices thatthey're using, the style of
sentence structure, and I'lladmit, it starts in the middle

(52:37):
of some weird party and youdon't know what the hell is
going on.
For 100 pages and everyone'snamed Andre, like everyone's
named Andre.
It's very confusing.
And so when I picked it up Iread it right around the
millennium 2000.
And I said, okay, this is likea 1200 page book.
I'm going to give myself 200pages, no matter what, I'm just

(52:58):
going to plow through.
I wanted to put the book down ahundred times, right, but I
just plowed through and the bookwas given to me by my friend
Rodney, who's a softwareengineer, many years ago and I
said, man, isn't that thatbook's kind of long?
And he says it's not longenough.
And at the end, I know shit, Icried.

(53:19):
I cried, just a little tearwent down my cheek because it
was like I felt like I knew thisfamily like so deeply and I
knew there was no sequel, right.
It's not like like I knowthere's no like this, is it?
There is nothing else.
There's not going to be fanfiction going on with this, but

(53:41):
so when you're approaching someof these things that are more
challenging, right, when you'rereally like you're trying to
read music, not just learn threechords, you're trying to really
get your arms around Einstein,gpt and governance and some of
these other things that arequite complex you might not get
a quick hit.
Do a little research and figureout how long is it probably

(54:05):
going to take to get really goodat it and then set a goal for
20% of that time.
Don't let yourself quit.
People put on their resumes allthe time and they say it in an
interview oh, I want tochallenge, I'm open to a new
challenge, and I usually tellthem well, okay, challenge means
you're going to want to quitand then you don't, right.

(54:27):
So just because some of thisstuff's going to be a little bit
complex, and even if it doesn'tjust hit your dopamine, you
don't get some dopamine floodlike right when you're starting
it.
Don't worry about it, just plugthrough, keep going, right.
I mean, these are barriers toentry.
Not everyone's going to get a22% pay raise because the AI

(54:54):
specialists anyone could go outand do that, or AI associate, I
don't even remember.
You can basically just read ablog and go pass the test.
It's like nothing.
No wonder it's free.
So there's a barrier to entryfor success in your careers.
Please don't forget that.
And the rewards come when youtake a moment, or many moments,

(55:19):
and make some seriouscommitments to what you're going
to do in your career.
You're listening to this showbecause you care and are
interested in being the bestperson that you can in the
Salesforce ecosystem.
You want to feel accomplished,you want to feel happy, you want

(55:39):
to feel fulfilled.
And you're listening to thisbecause you know it just doesn't
get handed out.
You have to go take it, and totake it you have to give up
something.
Generally, that's your time.
Generally, that's some of yourfocus on other things, right?
So thanks for letting me rant alittle bit about this.

(56:02):
I feel like sometimes we justtell people like go do this, go
learn this, and then they startdown the path and then they're
like okay, well, this sucks,like, so what?
Embrace the suck, get throughit, push through, and the
rewards are so much better.
Learning Einstein, gpt it couldbe your war and peace, right,

(56:23):
it could be your Rachmaninoffthat you can finally play after
10 years of piano lessons, likewho knows.

David Forder (56:30):
Yeah, yeah, I think that's really good advice,
josh.
I think the point is that wetend to live in a world where
people have a much shorterattention span than they used to
, and no one thinks itunreasonable to learn, to spend
three or four years learning atrade, or to go to college for
three or four years and learn anengineering skill or a software
skill.

(56:50):
And I think, in the same waythat we're all used to now
working remotely, largely,except in Tampa, I think we need
to embrace online learning andactually put a lot of time into
these skills that are going toadd to the value to our roles
and our careers, and so you willget a payback.

(57:10):
Like you said, josh, it's worthputting the time in, but you
have to put the time in becausewhat's going to happen is
there's going to be less andless roles for Salesforce admins
who can't generate agents, gpts.
It's just going to happen.
They're not going to be needed,they're going to eventually be
squeezed out.
They're certainly going to bepaid less and less.
And so if your career is as aSalesforce admin or a developer

(57:33):
for that matter, because there'sa load of developers who aren't
across Einstein and Jupyter yetthen now's the time because
it's going to take some serioushours to become skilled in those
areas and it's worth doingbecause it'll secure your future
in your role, secure more cashfor you it will make you feel
more competent anyway and giveyou some job security.

Josh Matthews (57:55):
I couldn't agree more.
Thank you for that, David.
We're coming to the end of ourshow.
Final words, Mr LaQuire.

Josh LeQuire (58:03):
Yeah, I think, keep learning, Keep that growth
mindset, go try things, breakthings, spend time.
The more time you invest, thequicker you learn.
We're living in the golden agenow of having great capability
at our fingertips to do a wholeheck of a lot, and you're not
going to learn anything bysitting in your chair staring at
the computer.
You're going to have to get outand do it.
You're going to have to talk tothe business.

(58:24):
You're going to have to takethose needs in hands and go and
give it a try.

Josh Matthews (58:35):
So you hands and go and give it a try.
Uh, so you know, get out, dolearn, grow.
I love it.
Yeah, put down the the youtubeshorts um five hours a day.
Stop that stuff.
Stop the tiktok.
Yeah, stop the tiktok.

David Forder (58:42):
All right, david, some final words from you yeah,
well, we we obviously areheavily in the salesforce ai
space.
Um, we focus on functional AIet cetera, but what that means
is we're riding this tidal waveand I've got a lot of people who
rely on us to be that trustedadvisor.
So you don't necessarily haveto buy something from us.

(59:03):
If you reach out to me onLinkedIn, david Porter, et
cetera you'll find me in thesearch box.
Then I'm more than happy to actas a sounding board or have the
odd call from anyone who wantssome advice on what to do with
AI inside Salesforce.
Maybe it would lead to a salefor us or some services, or not.
That's fine too, but you willneed to embrace AI.

(59:23):
You need to find some trustedadvisors to lean on, so that
then I mean I would see our rolein that area as making you look
great in your position.
So contact us if you want somehelp on Salesforce with AI.
Contact us if you just wantsomeone to ask questions about
what you should be doing, I'mhappy to operate in either of
those roles.
One's free one less so.

Josh Matthews (59:43):
Thank you, david.
Thank you so much, josh and Iwill be back two weeks from
today, on Wednesday at 2.30Pacific, 5.30 Eastern, for
another live episode of theSalesforce Career Show.
It will be our second to last,I think, of the Salesforce
Career Show.
Before we change the name, itshould be on the same channel.
You should still be subscribed.

(01:00:05):
If you're not subscribed rightnow, please go ahead and do it.
I'm always shocked by how manyof our listeners aren't
subscribed and then they have togo and like find it all the
time and they don't know when anew episode is coming out.
Like, don't be hard on yourself, just hit the little button.
And, by the way, this programreally does rely on comments,

(01:00:25):
likes, shares, whether it's onLinkedIn or on the platform of
your choice.
It really helps us to grow ouraudience and allows us to help
more people.
Taking just a moment to do thatreally helps the algorithm and
we really appreciate you doingthat.
I'm Josh.
That's Josh.
That's David.
We're going to take off rightnow and wish everybody a very,

(01:00:48):
very AI filledfilled but fun andrelaxing couple of weeks.
Go, crush it, people.
If you haven't started, startnow.
If you're still going, or ifyou've already started.
Keep going.
This is the Salesforce CareerShow.
Bye for now, bye-bye, bye-bye.
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