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July 23, 2025 18 mins

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We explore why what salon owners often call "burnout" is actually disconnection from purpose—and how to reignite your passion with practical strategies that transform leadership challenges.

• Burnout definition: physical or emotional exhaustion resulting from long-term stress, like engines that overheated and shut down
• The distinction between true burnout and purposelessness is crucial for salon owners seeking solutions
• Common salon owner challenges: identity overload, decision fatigue, misaligned metrics, isolation, perfectionism
• The "driven vs. drifter" concept: you can work 50+ hours weekly but still be drifting without direction
• Five-step reset framework: clarify core why, delegate or delete, design rhythms not balance, recharge regularly, audit your drift
• Use "hook, story, offer" on yourself daily: what excites you, what memory reminds you why you do this, what you'll deliver today
• When team members say they're burnt out, get curious not defensive—it's usually code for "I don't feel supported" or "I'm not aligned"
• Don't offer temporary relief (like self-care); offer breakthroughs that help team members reconnect to purpose

Salon owners, you don't need to quit or escape. You just need to reconnect to your people, your vision, and most importantly, your purpose. Share this with another salon owner who might be feeling the same or who could use these tools with their team. You're not alone and burnout doesn't get the final say.


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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
You know, today we're diving into something we hear
salon owners say all the time,and it's these words I think I'm
just burnt out.
But what if?
What if what you're callingburnt out burnout actually isn't
you know?
What if it's something deeper,deeper.
So today we're going to kick itoff by first defining what

(00:24):
burnout actually is.

Speaker 2 (00:27):
Yes, because burnout is a physical or emotional
exhaustion, especially as aresult of long-term stress or
dissipation.
So let's break that down evenmore, because the word burnout
comes from burn and out, andoriginally it was used in the

(00:47):
1940s to describe engines thatoverheated and shut down.
So later in the 1970s, apsychologist named Herbert
Freudenberger say that about 10times fast began using it to
describe people, so especiallyvolunteers or, you know, helping
professionals, who feltemotionally depleted, detached

(01:12):
and drained.
So so think about that Justlike a machine burns out when
energy is misused or overworked,people burn out when their
purpose gets misaligned or whenthe pressure never stops and
there's no relief in sight.

Speaker 1 (01:34):
So good.
So that brings me to like arecent coaching conversation
that we had with a salon owner,and she started the call by
saying you know what, I'm justburnt out, like.
She kept saying it over and I'mjust burnt out, you know.
And I remember pausing, and Iasked her, I said well, tell me
what burnout feels for you, whatit feels like for you.
Um, and she said you know what,jen, I'm tired all the time.

(01:56):
I feel numb, you know, keepgoing through all the motions,
but I don't feel excited.
Excited, you know, like I usedto.
You know, and as I, as wetalked about this, I realized
that this wasn't burnout in theclassic sense, you know, it
wasn't exhaustion from too manyhours or lack of sleep, it was
disconnection.
She had lost touch with thevery thing that made her want to

(02:19):
lead in the very first place,which was actually developing
people.

Speaker 2 (02:24):
Hmm, yeah and truly you know what happened was she
got stuck in the very firstplace which was actually
developing people.
Yeah and truly you know whathappened was she got stuck in
the weeds of, like payrollreports and and really broken
processes, you know, and sheforgot what her true passion was
, which was coaching her teamand helping them grow, you know.
So, I think you know what wasreally cool is, once you cleared
the word burnout and got reallycrystal clear about what she

(02:48):
was actually feeling, everythingchanged.
You know, she didn't need a nap, she needed a realignment with
her purpose.
You know, and that's the firstkey we want to offer you today
is that burnout isn't alwaysabout energy.
It's about clarity or lack ofit, you know.

(03:09):
So let's talk about a fewreasons.
Salon owners feel burnt out, orat least think they do.

Speaker 1 (03:17):
Yeah.
So this one, I think, reallyresonates with a lot of people.
It's the identity overload.
So when you think about this,like you're wearing so or so
many hats, like all the hats,you're the stylist, you're the
owner, you're the trainer,you're the social social media
manager, you're the accountant,you're the therapist, you're the
leader.
I'm sure we could keep going onand on and on.
Right Cause, that level of roleswitching.

(03:39):
Did you hear that roleswitching is mentally exhausting
.

Speaker 2 (03:46):
Yeah, I agree, you know.
I think the second one that Ican think of is the chronic
decision fatigue.
You know, because every dayyou're answering, you know what
time should we post?
Should we reorder that productline?
Who's covering the front desk?
It never ends and your brainnever rests.

Speaker 1 (04:09):
Yeah, you know that's like going home and like, don't
ask me to make any moredecisions, I don't want to know
what we want to eat today.
So that would be like chronicdecision.
You might be in chronicdecision fatigue if you, if you
carry that on at home.
So, um, another reason salonowners feel burnt out is the
misaligned metrics.
So you think about this in thismoment like you're chasing
goals that don't actually matterto you.

(04:31):
You know, maybe you're tryingto keep up with other salons
online instead of focusing onwhat success looks like for you.

Speaker 2 (04:38):
Oh, I love that one, jen, you know, I think another
one that creeps up is isolation.
You know, and this is, you know, truly being the boss can feel
lonely, you know, because you,you can't always talk to your
team.
You know about a lot of thingsand sometimes it feels like no
one really understands thepressure that you carry.

Speaker 1 (05:02):
Yeah, so good.
I've heard that a lot.
You know being the boss canfeel lonely, and so when we move
on to the next one, somethingthat comes to mind for me is
perfectionism.
You know you're trying to makeevery team meeting expiring.
You know your every serviceflawless and every marketing
post polished and honestly,sometimes, at the end of the day

(05:23):
, it's just not realistic.
So here's the truth that mentaland emotional load isn't
sustainable and if you don'tmanage it with intention, it'll
rob you of the joy you once had.

Speaker 2 (05:37):
Yeah, you know.
Uh, this actually reminds me ofa powerful concept from
Napoleon Hill, where he talksabout the difference between
being driven and being a drifter.
And you know, a driven personknows where they're going,
they're intentional, focused andthey're operating with purpose,

(05:57):
you know.
But a drifter lets life happento them.
You know they're busy, they'rereactive, they're not really
sure of their direction and thescary part is is you can drift
and still be working 50 hours aweek.
You know you can be exhaustedand still not be moving in the

(06:21):
right direction, you know.
So if you're feeling likeyou're burning out, ask yourself
this am I drifting or driving?

Speaker 1 (06:32):
Yeah.
So now that we covered that,let's kind of dive into how to
move forward, like how toreignite your purpose If you
feel like the flame has gone outand, Lindsay, I can't remember.
Do you remember where the wordpurpose came from, where it
originated?
The word itself?

Speaker 2 (06:48):
I think it's a Latin word, you know that came from.
The intention or aim or goalwas like where the root it was
prosper to put forth.

Speaker 1 (07:01):
So yeah, thank you, I knew, I knew you would have the
answer yeah To put forth.
So you're like what?
What even is purpose?
It's like you know it's havingintention, it's it's knowing
your goal, what you're aimingfor, and so like to move forward
.
Like a lot of times you've gotto reignite your purpose, and so
here is like a five-step resetframework that works for for us

(07:22):
and for salon owners that wecoach.
And the very first important oneis you want to clarify your
core.
Why.
So, like, go back to thebeginning, like have some time
with yourself.
Why did you open your salon,you know?
Why did you want to lead?
You know, write it down andkeep it visible, because when
the why is clear, the how getseasier.

(07:43):
And I saw this with mygrandmother.
I feel like towards the end,you know she had lost her why,
and I could see that in her shewas just ready to be done with
it Right, and I could justimagine, like if I would have
been able to have the tools andthe conversations like hey,
let's get grounded back to whyyou even started this, it
probably would have kept hergoing just a little bit longer.
And so I think it's reallyimportant to um to know like

(08:06):
let's get this why clear, andwhen we do that, the how gets
easier.

Speaker 2 (08:10):
I love that so much.
You know, I've got I keep mywhy right here, uh, near me, in
in my view so that I canremember, and so I love that.
You said that, jen.
You know, I think another partof this five-step reset
framework is step two, which isdelegate or delete.
You know, because there thetruth is, there are things

(08:32):
you're doing that someone elseon your team could thrive doing,
you know, and there are otherthings that just don't even need
to be done at all.
So really, you know, we inviteyou to use the mindset of who,
not how.
You know.
So stop asking how can I dothis and start asking who can do

(08:58):
this better than me.
Man, that is such a powerfulbook If you haven't read it yet,
go grab a copy.
Who, not how.
It will really shift the waythat you see things in doing
your business today.

Speaker 1 (09:12):
It does.
I remember Lindsay too, likehis new book the Science of
Scaling, because you know, wehad the opportunity to meet Dr
Ben Hardy and he says it's now asuper who.
It's not just any who, but thatsuper who.
Like, if you can really findthat super who who can do this
better than you, man, that is sofreeing.
So I love that.
Another opportunity is todesign rhythm, not balance.

(09:34):
So balance is a myth.
Like, instead, create rhythmsthat, like, work for your energy
.
They work for your priorities.
You know, maybe your Mondaysare for creativity.
Like, maybe your Fridays arefor numbers.
You know, put your people focus, work where you feel most alive
.

Speaker 2 (09:52):
I love that.
Put your people focused, workwhere you feel most alive.
Jen, that's brilliant, you know.
Step four, then, is to rechargeregularly.
You know you need daily ritualsto fill your cup, you know,
even if it's just five minutesof silence or stretching before
the salon opens, you know.

(10:13):
And you need bigger breaks too,like quarterly retreats or a
day off.
You know, and you need biggerbreaks to like quarterly
retreats or a day off.
You know, maybe if it's you'rebehind the chair, from behind
the chair just to vision cast,you know, if we're not
prioritizing that portionbecause self-care is, you know,
like Jen mentioned earlier, withthe decision fatigue being able

(10:34):
to still decide like, hey,what's a?
A wonderful nutritious mealthat I can make at the end of
the day, instead of being like,oh, I'm so exhausted I just
don't even know so.
So really recharging regularlyis going to be the key here.

Speaker 1 (10:49):
Love that.
And another opportunity is toaudit your drift.
So what we mean by that is likeeach week, you know, just
checking in with yourself.
You know ask yourself, hey, amI being driven by my goals or
drifting through my to-do list?
You know that one question youguys can bring such massive
clarity and actually claritycomes from the root word clear

(11:09):
so it can bring so muchclearness to you.
So imagine you don't have thatfucking brain anymore.
Everything becomes clear.
And so that one question canreally clear the mind.

Speaker 2 (11:20):
I love that you know.
And and one last thing that wewant to leave you with.
This comes from Russell Brunson, a good friend and mentor of
ours.
You know who's a marketing guru, but I think it applies here so
well.
You know we often use like hookstory offer and marketing right
.
But what if you used it onyourself?

(11:42):
You know?
So imagine at the the, thestart of the day, like your hook
could be what excites you today, what's pulling you forward?
So get crystal clear on that.
And then the story part is whatmoment or memory reminds you of
why you do what you do?

(12:05):
You know, maybe you just got afive-star review that you want
to celebrate.
Maybe you know somebody on yourteam just got to buy a new
vehicle, or whatever that mightbe.
What's that story or momentthat reminds you of why you do
what you do?
And then that offer portion islike what do you want to deliver
to your team or your gueststoday?
You know what's your promise.
Because when you become crystalclear on that hook story offer

(12:29):
and you do that daily, you stopdrifting and you start showing
up on purpose what did you say?

Speaker 1 (12:40):
You stop drifting and you start showing up on purpose
.
Now, that's a writer downer, Ilove that one.
So you're like, okay, this iscool, jen and Lindsay, but like
I don't feel like I'm burned out, but I hear it from my team.
So let's move this, focus onand talk about your team.
So what do you do when a teammember says you know what?
I think I'm burnt out and thefirst thing you can do is,

(13:05):
honestly, just don't dismiss it.
You know, even don't startgiving them strategies right
away.
Like, even if you suspect it'snot actual burnout, like take it
seriously.
Like saying you know, likemaybe I'm burnout is usually
code that you know as a salonowner.
When they're saying that, it'susually code for like hey, I
don't feel supported, I don'tfeel valued or I'm not aligned.
So here's how we recommendhandling this.
The first thing you want to dois really get curious, not

(13:27):
defensive.
Let me say that again getcurious and not defensive.
And this is where you'll beginto ask open-ended questions like
hey, tell me more about howyou're feeling.
Or hey, what's been weighingyou down lately?
Or you know, just remember,like your goal isn't to fix,
it's to understand, and likethat's let me say that again
Cause it's so good your goalisn't to fix, it's to understand

(13:50):
.

Speaker 2 (13:51):
I love that you know.
And then I think, um, onceyou've gotten curious and not
defensive, then you can step inand clarify that language.
You know, clarify theirlanguage.
So, just like with the salonowner that Jen mentioned
coaching, you know, clarifytheir language.
So, just like with the salonowner that Jen mentioned
coaching, you know, try to helpyour team member define what
they mean by burnout, because isit emotional, physical,

(14:13):
creative, or is it actually aneed for more structure?
Or, you know, maybe more growthor more connection?
You know really getting crystalclear on what it is.
You know where this termburnout is coming from.

Speaker 1 (14:30):
Yeah.
And then you know, also getthem reconnected to their
purpose.
You know, and ask questionssuch as hey, what part of your
work feels most meaningful toyou right now?
You know, and sometimes, thatthey struggle to answer.
You know it could be a red flagand a clue that they may be
disconnected from their why.
But that's the greatestopportunity you can give them is
help them get reconnected tothat purpose.

Speaker 2 (14:52):
You know and Jen, I think you mentioned this earlier
when we were talking about youknow, recording this like
purpose can be a confusing thingwhen you ask people what is
your purpose.
So we probably wouldn'trecommend saying what is your
purpose but isn't that a greatquestion that Jen just asked?
Because then sometimes peopleget wild ideas like, oh well, I

(15:13):
think my purpose is to go, youknow, save the honeybees in
Africa, and hey, if that's trulywhat you want to do, that's
amazing.
You know, but they got intothis field for a reason.
So it's important to ask themwhat part of your work feels
most meaningful to you right now, because that's their purpose
in this work.
You know, they, they chose thisfor a reason.

(15:34):
So don't say what's your purpose.
Ask them what part of your workfeels meaningful to you right
now.
So, and then the next part isthen to really look at what's on
their plate.
You know, because burnout canalso come from role confusion,
you know, and and sometimes youknow, I've noticed over the
years like the most stable thingin people's lives is actually

(15:56):
usually what they blame first.
And so you know, if you'relistening to this or if you know
you, you're a lot of our ourclients that we work with, a lot
of our salon owners that wework with.
We know listen to the podcast.
A lot of people who aren't yetwith salon business school that
are, you know, checking thingsout, have wonderful teams as
well.
But when they have that roleconfusion, a lot of times

(16:21):
they'll say like, hey, this isthe most stable environment.
I'm going to try to createchaos here, you know, but really
what they're trying to tell youis hey, there's like role
confusion, what's on their plate?
Really, there could be a lackof clear systems or unclear
expectations, but you know you,all you can do is control this
environment.
So make sure your expectationsare realistic and also well

(16:44):
communicated.

Speaker 1 (16:46):
Yeah, so good.
And then the other thing is,guys, don't offer, offer a
bubble bath like offer abreakthrough.
Actually, we used to havesomeone that used to work here
no longer does and that's whather recommendation.
She would coach some and shewould just say, offer them
self-care, self-care.
I was like, oh gosh, I don'tknow if that's going to work.
You know it's not working.
So, yeah, because what washappening is she was never just

(17:08):
giving them the place fortransformation, right, and so
they were living in that safespace.
Yeah, they might've went anddone some self-care for an hour
and felt a little bit better,but then their reality came back
to them.
And so, yes, rest is important,but true rejuvenation comes
from progress.
You know, help them see afuture vision that excites them,

(17:31):
and sometimes the mostenergizing thing is like feeling
seen, feeling heard and givinga path forward.
So, you know, if you're feelingburnt out today, you know, you
know, maybe, or if they'refeeling burnt out, you can pause
and ask them.
You know, hey, what's the mostimportant thing we can
accomplish today together?
And just, you know,understanding where they're
coming from and listening tothem really creates an amazing

(17:54):
environment.

Speaker 2 (17:56):
I love that.
Yes, salon owners, this one isfor you.
You don't need to quit, youdon't need to escape.
You just need to reconnect toyour people, your vision and,
most importantly, your purpose.
And if this resonated with you,share it with another salon
owner who might be feeling thesame or who could use those

(18:19):
amazing tools with their team aswell, because you're not alone
and burnout doesn't get thefinal say.
We look forward to seeing younext time.
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