September 3, 2025 • 23 mins
We explore how salon owners can use September as a leadership reset period, implementing three powerful habits that will help their teams thrive and businesses grow during the most profitable quarter of the year.
• Create clarity habits by setting clear goals and expectations for your team through weekly "Sunday CEO Reset" routines
• Track numbers and identify coaching opportunities to eliminate confusion that wastes time and energy
• Build connection habits through daily huddles and intentional celebration of small wins
• Remember that your team's energy mirrors yours—you are the thermostat, not the thermometer
• Implement cash flow habits by tracking PAR (pre-books, average ticket, retail units)
• Share performance metrics with your team in a way that motivates rather than intimidates
• Set par goals that challenge your team to improve key metrics that drive business success
• Celebrate wins to reinforce behaviors you want to see repeated
Text the word "INCOME" to 469-283-5590 to receive our free income earning potential calculator that shows your team exactly how their PAR numbers translate into personal income growth.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Do you ever feel like summer just happens to you Like
the schedules are messy, thekids are out of school,
vacations and last minutecancellations fill your books
and before you know it, you'rewalking into September already
tired.
Didn't have to feel like catchup.
(00:28):
What if you know you could usethis season the same way your
kids use back to school season?
Get you a new backpack, sharpenyour pencils, get some fresh
goals.
You know September can be yourleadership reset, a time to
create the routines that willcarry your team and your
business through the mostprofitable part of the year.
Speaker 2 (00:52):
So good, and so that's what today's episode is
about.
It's resetting your leadershiproutine as a salon owner with
three habits that will make yourteam thrive, your business grow
and your year finish strong.
So let me help you picture this.
I want you to picture it's thefirst day of school.
(01:13):
Your kids have their newbackpacks, their fresh shoes,
and I thought earlier you saidgold, you said goals, lindsay so
I was like, oh, kids got thenew goal.
Okay, I got it, you know.
So you picture this and they're, they're walking into school
and that mix of nerves andexcitement right Now.
(01:33):
Imagine this If your teamwalked into that, into the salon
, with that same energy fresh,focused, ready to grow, wouldn't
that be amazing?
But here's the thing they won'tunless you reset first.
See, leadership energy sets thetone.
You are the thermostat, not thethermometer, and so today we're
(01:55):
going to share three leadershipreset habits that will
completely shift the way yourteam sees you and themselves
this fall.
Speaker 1 (02:08):
Yes, this is going to be incredible.
So let's dive right in to habitnumber one, and this is all
about clarity habits, you know.
So this is where you want toset clear goals and expectations
for your team, because yourteam cannot rise under unclear
(02:31):
standards, you know.
And so September is really theperfect time to re clarify.
What are your non negotiables,what are this quarter's
priorities?
Where are you taking them as aleader?
And so, when you think aboutthis, you know a great weekly
reset routine would be.
(02:51):
You know, we call this yourSunday CEO reset.
You know, just like the kidspack their bags and get ready
for Monday, leaders should resetweekly day.
Leaders should reset weekly,you know.
Review the calendar, checknumbers, clarify who needs
coaching right away.
(03:12):
And you might be thinking, butLindsay, I don't have time for
this, but the truth is you don'thave time not to, because
clarity actually saves you timewhere confusion wastes it.
You know, and it just makes methink of like.
I've had team members come tome in the past, you know, and
(03:32):
saying like, hey, it's too hardto hit these numbers.
Um, and it's truly, becausewhat I've uncovered is like
they're confused about how toget there.
And so, you know, we recently Irecently just had a teammate
shout out to Haley who got alevel jump.
And you know, I think Haley, atone point, you know, had
(03:53):
somebody who was really feedingher the belief that those
numbers were impossible to hit.
And, you know, we connected andreally got some clarity around,
like, okay, here's what itwould look like daily.
And she was like, wow, this isactually way easier than I even
thought possible.
But the truth was, there wasconfusion there and there was
(04:15):
also somebody, you know, feedingthat fear and misinformation
and that belief that wasn't eventrue, that belief that wasn't
even true.
And so when we got that clarity, man, she was able to just
skyrocket and hit that leveljump.
But it also is, you know, as aleader, if you aren't paying
attention to what the numbersare telling you inside of the
(04:38):
salon, because numbers they'rejust telling a story about the
conversations that are happening.
So if somebody's retail numbersare low, it has nothing to do
with anything other than theyare not having the right
conversations around it.
So it's just a beautiful gift.
Hey, what do we need to talkabout together?
How can we support you?
How can you know, do some roleplaying with that team member so
(05:00):
that they really can thrive andhave clarity around what those
goals are.
Speaker 2 (05:07):
So you know, Lindsay, that reminds me of I just had a
coaching session with somebodyon our team and she's we want to
project out the rest of theyear.
So I think she was like 54,000.
I said, hey, you're on track todo like, finish the year at
like 81,000.
I said, but if we did X, y andZ and we put these little things
into place and we created thisplan together, like you would
definitely finish at about$95,000 for the year.
(05:30):
She hasn't even been with ourcompany for four years and so,
like, isn't that so huge?
Like if we could just said hey,you know, maybe you should work
on pre-booking again, but like,hey, let's finish strong, let's
really look at the numberswhere we're at and what
direction can we take to reallypush us to almost that
(05:51):
impossible goal?
Like something that they don'teven see possible.
But as their coach or, as youknow, your leadership team, it
helps them to really see a newopportunity.
And you could tell her eyeswere just like wow, that's truly
possible for me.
And she was so enrolled.
So now she has a plan.
So by the time of the end ofthe year comes along, she's just
not at $81,000, which isincredible, just for being with
our company last four years.
(06:11):
But she's at $95,000.
And last year she finished at$51,000.
So she's already made moremoney this year than she did the
entire last year, and we stillhave four months left.
So I think it is like whenyou're doing growth sessions and
things like that, it really isa huge opportunity to extract
those numbers and help your teamreset as well.
(06:32):
So I just thought that was.
Speaker 1 (06:34):
That was an incredible story from yesterday
that I wanted to share, and soyeah, that is huge, and what a
win for her to be able to seethat and actually stick around
to the end of this podcast,because we have a really cool
tool that we are going to giftyou as being an awesome listener
of the podcast.
So next up, we have habitnumber two.
(06:58):
You know this is where youcreate connection habits.
You know so this is where youcreate connection habits.
You know so this is where youthink about that daily huddle,
your salon celebrations.
You know this is where yourteam energy truly starts to
mirror yours.
So if you start scattered, theywill too, but if you start
(07:21):
focused, they will align, youknow.
And so, even just like thestory that Jen just told, or the
story that I told about Haley,you know, if we would have just
met them where they were at,scattered, and not had a plan,
you know they wouldn't have hadsomebody giving them a North
star of what's truly possible.
(07:41):
And you know, I think somethingthat really goes hand in hand
with this is to celebrate thosesmall wins.
You know, teach people aroundyou to spot a win.
What is a win?
A lot of times they think youknow, they have to be buying a
brand new car or a new house ortaking a lavish vacation or
something for it to be a win.
But a win is truly like hey, ifyou either haven't been having
(08:05):
pre-book conversations at all ormaybe they've been misaligned
or they've been about you andnot about the client and you
change that, and even if it'sjust one time, you do it and it
works, celebrate that becauseyou want to create more of that
energy around.
Hey, I'm doing this and theseare the results that I'm getting
(08:27):
.
You know, because what we knowis like, hey, when the systems
that we have put into place arebeing utilized properly,
everybody wins more often.
You know they win almost everytime, and so when you're able to
really celebrate that gosh, youknow it.
It changes everything, becausesome leaders think if I
(08:49):
celebrate too much, they won'tpush harder, but the reality is
people repeat the behaviors thatget noticed.
So if you want sales, celebratesales.
If you want pre-books,celebrate pre-books.
You know, because that is howyou're really going to start to
(09:10):
paint that bigger picture.
Speaker 2 (09:14):
So good.
You know, lindsay, I rememberbeing at your salon retreat last
week and I asked just aquestion like how many have been
in industry for 15 years?
And a few raised their handshow many have been in industry
for um 15 years?
And if you raise their hands,how many have been in the
industry for 10 years?
I think maybe one or two raisetheir hand and you have a team
of what is there?
25, I don't even know, it was25, about 25, 30, yeah.
(09:35):
And then I said five years, afew more, and then I said how
many of you have been in theindustry like less than um three
years or even like one year?
And it was so incredible.
Most of the hands went up thenand I was like wow, because you
guys have grown by leaps andbounds and so like that is a
testament to like when you trulycelebrate that.
And I wanted them to patthemselves on the back too,
(09:57):
because that's a true testamentto them.
Using the systems, the companyhaving the systems, like you
could just tell, the wholeentire energy of the space
shifted because, like man, weare really doing some incredible
things.
I mean, we're doing more thansome people have been in this
industry for 10 and 15, 20 yearsor not even doing.
And so I love that idea of,like, pulling out and extracting
(10:20):
those wins, because you know,when you're new they're like oh,
I'm just new, just level one.
No, you're amazing, you'reincredible.
Let's find those wins, let'scelebrate them together because,
like I bet, if you called yourfriends and asked who you went,
that you went to hair school.
With what they're doing, Ipromise you they're not doing
five and six thousand dollars amonth.
One on the salon floor, Ipromise you.
Speaker 1 (10:40):
And so it was a really testament to you know,
celebrating those wins at theyour monthly celebrations and
celebrations and how they trulydo elevate everyone yeah and
shout out to you you did anincredible job and lots of great
wins that day, and I think thatreally ties into habit number
three, which is where you createthose cash flow habits as a
(11:03):
salon owner.
That's man, that's one of themost important things.
And and so what you can do hereis track par, and if there's
one reset that you make thisSeptember, let it be this.
Please hear this this is awriter downer, for sure Track
PAR.
Par stands for pre-books,average ticket and retail units
(11:27):
per guest, and these are thethree drivers that every salon
business should really betracking and utilizing to create
the most sustainable andprofitable salon possible.
And pre-books we know that.
Those equal stability, becausereally, truly, what we're trying
(11:49):
to drive here is retention.
But if you say, hey, we got toretain all the guests that is
something that we talk a lotabout.
When somebody starts in themaster's program like, hey, the
world is going to tell you thatsocial media is the most
important thing that might befor them.
But what's actually the mostimportant thing is retention,
(12:09):
and the way that we're able tocheck retention daily is to see
what our pre-books are at, youknow, because if you're, if
you're setting things upproperly, if you're creating
that customized plan and andcreating a bigger, brighter
future for them, they're goingto want to come back and they're
going to pre-book and thenthat's going to be the number
that tells us about stability.
The second number would be thataverage ticket.
(12:31):
You know, and that is trulywhere profitability and their
income explodes.
You know, if, if you start totrack this and watch this grow
wow, incredible things happen.
And you know this grow Wow,incredible things happen.
And you know that.
That next one is the retailunits and this, you know, really
(12:56):
creates that client trust.
You know this also creates alot of consistency.
Um, when people are taking homethose products, like what we
know is, nobody knows thedifference between a good
haircut and a great haircut, butthey do know the difference
between if they feel likethey're great at taking care of
their hair at home and if theirdaily styling is happening, and
that's when they're going to sayI got a great haircut.
It actually has nothing to dowith the haircut itself, but it
(13:18):
has to do with their confidence.
You know, when it comes tostyling, are they using the
right tools to aid in thatstyling?
Are they using, you know, dothey know how to recreate their
look at home?
And so when we're having properconversations, retail units for
guests they just skyrocket.
Speaker 2 (13:38):
So good and listen, if you're not showing your team
these numbers daily, weekly,monthly then they don't know how
they are winning.
You know when and you thinkabout it from a salon, or this
is not slap the numbers on thein the connection room.
Be like these are your numbers,like this is a huge opportunity
to really set up the contextcorrectly, and what I mean by
(14:00):
that is help them understand thewhy behind this.
And so you know saying thingslike hey, we're going to share
some numbers, and some of youright now are thinking, oh my
gosh, some of you are going towant to run out the door and
some of you are going to bereally excited and that's okay.
And here's the why behind whywe're doing this.
I want you to put on theglasses of like, wow, this is
where I'm at.
(14:20):
But look at lindsey, she'sreally winning an average ticket
.
I need to connect with lindLindsay and see what she's doing
so that I can elevate myaverage ticket.
And that conversation looks somuch different between just
slapping some numbers on um inthe connection room and hoping
that they understand.
You know, if you think about itlike a football team it's
(14:41):
football season now like theyunderstand the plays that
they're running every single day.
But if lots of players didn'tunderstand the play they were
going to run for that singlegame, it would be game confusion
, be confused, right.
It's the same thing with ourteam.
When we're all united andconnected together, we can
understand how to keep thatmomentum and move forward faster
(15:02):
.
So sharing numbers can be areally beautiful thing.
It is a beautiful thingespecially if the intention is
pure and the intention is tomove the momentum forward.
Speaker 1 (15:14):
I love that, you know , jen.
It really just makes me thinkabout the difference between
power and force.
You know, when you are tryingto force somebody to do
something, well gosh, you'regoing to have to be the driver
of them for the rest of yourlife.
But when you're, you know, youstepping into your leadership
from a place of power, it's likehelping them see their blind
spots, helping them understandthe why, like you just talked
(15:36):
about.
You know, removing that gameconfusion even that you just
mentioned, and so it's like.
You know, imagine sending yourkids to school but never showing
them their grades until the endof the year.
That would be crazy, right, butthat's what salon owners do all
the time when they don't sharepar numbers, you know, because
(15:57):
some salon owners really fearthat sharing numbers will
intimidate or overwhelm somebody.
But the reality is, when youset it up, like Jen just talked
about, and when people see thescoreboard, they play harder.
And you know when, when theydon't have that to look forward
to, when they're not driving,they're drifting.
(16:18):
And when people are drifting,you know, that's a scary, scary
place to be at.
Speaker 2 (16:26):
Absolutely.
And you're're thinking what theheck does par even mean um and
so if you're a golf fan, youprobably know where par comes
from.
Like I have some golf outfits,but I know par probably means
what hole in one?
Is that correct?
Like it's like so far?
Speaker 1 (16:41):
like what they?
So if par on a course would belike this is like like a par
three course, so like, yeah,they're saying it's going to
take an average of three strokesum to to make it in there, and
so you're trying to go below parwhen you come to par.
So it's like basically justsaying, like here's the average
of what happens at this hole,and so basically what you're
going to do is you're going totell your then you're going to
(17:02):
set some par goals and it'sgoing to be a little bit
different than golf, becauseyou're not going to want to go
um under those numbers.
You're actually going to wantto go above those numbers, you
know.
So set that up with your team.
But then you would just say,hey, like here's, here's par for
the course, you know, and sopar um for rebooking.
You know, maybe at your salonyou're just starting out, so
(17:24):
maybe you got to get to 40%,Maybe you got to get to 50%,
maybe you're getting to 60%, youknow.
Eventually, of course you wantto get to 80%, um, but that's
that can be.
You know, you want to set thosegoals.
You want to set like, okay,here's average, and then you
want to help them see what'struly possible, and so some
people will be above par, somepeople will be below par, and so
(17:50):
, instead of it being like golf,where you want to be below this
, you want to be above.
You want to be winning in orderto really take home the prize
which is creating that amazingguest experience, because you
know, when people are seeing thevalue in what you're offering,
they're buying more things.
There's, you know, reservingmore future appointments.
They're enjoying more servicesall of those great things.
Speaker 2 (18:09):
I love that.
You know what I told my team,because I said, you know, be
like Tiger Woods.
Par for us means hole in one.
We want to get.
Just think about that hole inone.
When you get that hole in one,man, everybody wins.
And so, like you know, I justif you're thinking like, where
did those PAR numbers, like,where does PAR stand for, or
(18:29):
come Lindsay explained thatbeautifully so that you can kind
of set your team up with thattoo but really just focusing on,
hey, this is the why behind,why we're doing this and how we
can move forward faster.
So love that, all right.
So so here's your challenge forthe week salon owners.
Like, pick one clarity habit.
You know, you know what's itgoing to be like.
(18:50):
Thinking about where do youneed to get clear on?
Is it like, is it like Lindsaymentioned earlier, is that
Sunday reset?
So what did you call it?
The Sunday salon reset?
Ceo reset, yeah, salon, ceoreset.
So like picking your day.
What's that going to look like?
Pick one connection habits.
Think about your huddles, yourgrowth sessions.
You know, just pick oneconnection point.
(19:12):
That's just start there, um.
And then pick one cashflowhabit.
Like, even just starting withpar in a huddle, um, looking at
it from the point of a team or,you know, just getting the
whiteboard ready so that you canstart putting par in the back
room.
So if you do this consistentlyfor the next 30 days, this will
(19:34):
be your leadership reset.
Speaker 1 (19:38):
And if you do this, think about it, by the time the
holidays hit, the holidays hit,your salon will be thriving
instead of just surviving man,what a great place to be at.
And you know, I know we justtalked all about par numbers and
you might be wondering how do Ishow my team their earning
(20:00):
potential in a way that excitesthem and not overwhelms them?
And that's why we created ourincome earning potential
calculator, and this tool letsyour team see exactly how their
par numbers translate intoincome growth for them
personally.
So you can get it free rightnow.
Just text the word incomethat's I N C O M E to four, six,
(20:26):
nine, two, eight, three, five,five, nine zero, and I'll send
you a copy so that you can startusing it with your team this
week.
You know, I think what wasreally cool too is I overheard a
couple of teammates Jen, Ishared this with you already
about uh, you know they weretalking about oh my gosh, one of
them when they just got theirpromotion.
They were like, oh, it's goingto be wild to see.
(20:49):
You know we always make sure weuse this calculator in our
yearly um growth session, but,um, occasionally we break it out
throughout the year.
So I'm going to connect withthis stylist and and pop those
numbers in the calculator sothat she can see hey, with this
new promotion, she's, you know,experienced some amazing growth.
It was really amazing to hearher say you know, I got my
(21:13):
biggest paycheck yet, you know,is bigger than my parents'
paychecks and, you know, just soexciting.
Like that's a, just a, really,you know, it's not about
competition, but it's like hey,like probably didn't even think
that was possible as a careerhairstylist and, you know,
getting to have somethingincredible and meaningful, um,
(21:35):
you know, and and having acareer that's transforming
people's lives and transformingtheir own life through their
income.
I'm telling you, when you startusing this calculator, this
tool, don't sleep on text andthe word income right away,
because just hearing how ourteams light up when we use it is
like wow, this was one of thegreatest creations ever.
Speaker 2 (22:01):
Yeah.
So remember, september isn'tjust back to school, it's back
to leadership.
It's your chance to reset,refocus and re-energize.
And just remember that claritycreates direction, connection
creates culture and cash flowcreates freedom.
You don't have to wait fromJanuary.
(22:21):
Isn't that so exciting thatyour new year starts now?
And we'll see you next week onthe Salon Success Secrets
Podcast.
Do you ever feel like summer just happens to you Like
the schedules are messy, thekids are out of school,
vacations and last minutecancellations fill your books
and before you know it, you'rewalking into September already
tired.
Didn't have to feel like catchup.
(00:28):
What if you know you could usethis season the same way your
kids use back to school season?
Get you a new backpack, sharpenyour pencils, get some fresh
goals.
You know September can be yourleadership reset, a time to
create the routines that willcarry your team and your
business through the mostprofitable part of the year.
Speaker 2 (00:52):
So good, and so that's what today's episode is
about.
It's resetting your leadershiproutine as a salon owner with
three habits that will make yourteam thrive, your business grow
and your year finish strong.
So let me help you picture this.
I want you to picture it's thefirst day of school.
(01:13):
Your kids have their newbackpacks, their fresh shoes,
and I thought earlier you saidgold, you said goals, lindsay so
I was like, oh, kids got thenew goal.
Okay, I got it, you know.
So you picture this and they're, they're walking into school
and that mix of nerves andexcitement right Now.
(01:33):
Imagine this If your teamwalked into that, into the salon
, with that same energy fresh,focused, ready to grow, wouldn't
that be amazing?
But here's the thing they won'tunless you reset first.
See, leadership energy sets thetone.
You are the thermostat, not thethermometer, and so today we're
(01:55):
going to share three leadershipreset habits that will
completely shift the way yourteam sees you and themselves
this fall.
Speaker 1 (02:08):
Yes, this is going to be incredible.
So let's dive right in to habitnumber one, and this is all
about clarity habits, you know.
So this is where you want toset clear goals and expectations
for your team, because yourteam cannot rise under unclear
(02:31):
standards, you know.
And so September is really theperfect time to re clarify.
What are your non negotiables,what are this quarter's
priorities?
Where are you taking them as aleader?
And so, when you think aboutthis, you know a great weekly
reset routine would be.
(02:51):
You know, we call this yourSunday CEO reset.
You know, just like the kidspack their bags and get ready
for Monday, leaders should resetweekly day.
Leaders should reset weekly,you know.
Review the calendar, checknumbers, clarify who needs
coaching right away.
(03:12):
And you might be thinking, butLindsay, I don't have time for
this, but the truth is you don'thave time not to, because
clarity actually saves you timewhere confusion wastes it.
You know, and it just makes methink of like.
I've had team members come tome in the past, you know, and
(03:32):
saying like, hey, it's too hardto hit these numbers.
Um, and it's truly, becausewhat I've uncovered is like
they're confused about how toget there.
And so, you know, we recently Irecently just had a teammate
shout out to Haley who got alevel jump.
And you know, I think Haley, atone point, you know, had
(03:53):
somebody who was really feedingher the belief that those
numbers were impossible to hit.
And, you know, we connected andreally got some clarity around,
like, okay, here's what itwould look like daily.
And she was like, wow, this isactually way easier than I even
thought possible.
But the truth was, there wasconfusion there and there was
(04:15):
also somebody, you know, feedingthat fear and misinformation
and that belief that wasn't eventrue, that belief that wasn't
even true.
And so when we got that clarity, man, she was able to just
skyrocket and hit that leveljump.
But it also is, you know, as aleader, if you aren't paying
attention to what the numbersare telling you inside of the
(04:38):
salon, because numbers they'rejust telling a story about the
conversations that are happening.
So if somebody's retail numbersare low, it has nothing to do
with anything other than theyare not having the right
conversations around it.
So it's just a beautiful gift.
Hey, what do we need to talkabout together?
How can we support you?
How can you know, do some roleplaying with that team member so
(05:00):
that they really can thrive andhave clarity around what those
goals are.
Speaker 2 (05:07):
So you know, Lindsay, that reminds me of I just had a
coaching session with somebodyon our team and she's we want to
project out the rest of theyear.
So I think she was like 54,000.
I said, hey, you're on track todo like, finish the year at
like 81,000.
I said, but if we did X, y andZ and we put these little things
into place and we created thisplan together, like you would
definitely finish at about$95,000 for the year.
(05:30):
She hasn't even been with ourcompany for four years and so,
like, isn't that so huge?
Like if we could just said hey,you know, maybe you should work
on pre-booking again, but like,hey, let's finish strong, let's
really look at the numberswhere we're at and what
direction can we take to reallypush us to almost that
(05:51):
impossible goal?
Like something that they don'teven see possible.
But as their coach or, as youknow, your leadership team, it
helps them to really see a newopportunity.
And you could tell her eyeswere just like wow, that's truly
possible for me.
And she was so enrolled.
So now she has a plan.
So by the time of the end ofthe year comes along, she's just
not at $81,000, which isincredible, just for being with
our company last four years.
(06:11):
But she's at $95,000.
And last year she finished at$51,000.
So she's already made moremoney this year than she did the
entire last year, and we stillhave four months left.
So I think it is like whenyou're doing growth sessions and
things like that, it really isa huge opportunity to extract
those numbers and help your teamreset as well.
(06:32):
So I just thought that was.
Speaker 1 (06:34):
That was an incredible story from yesterday
that I wanted to share, and soyeah, that is huge, and what a
win for her to be able to seethat and actually stick around
to the end of this podcast,because we have a really cool
tool that we are going to giftyou as being an awesome listener
of the podcast.
So next up, we have habitnumber two.
(06:58):
You know this is where youcreate connection habits.
You know so this is where youcreate connection habits.
You know so this is where youthink about that daily huddle,
your salon celebrations.
You know this is where yourteam energy truly starts to
mirror yours.
So if you start scattered, theywill too, but if you start
(07:21):
focused, they will align, youknow.
And so, even just like thestory that Jen just told, or the
story that I told about Haley,you know, if we would have just
met them where they were at,scattered, and not had a plan,
you know they wouldn't have hadsomebody giving them a North
star of what's truly possible.
(07:41):
And you know, I think somethingthat really goes hand in hand
with this is to celebrate thosesmall wins.
You know, teach people aroundyou to spot a win.
What is a win?
A lot of times they think youknow, they have to be buying a
brand new car or a new house ortaking a lavish vacation or
something for it to be a win.
But a win is truly like hey, ifyou either haven't been having
(08:05):
pre-book conversations at all ormaybe they've been misaligned
or they've been about you andnot about the client and you
change that, and even if it'sjust one time, you do it and it
works, celebrate that becauseyou want to create more of that
energy around.
Hey, I'm doing this and theseare the results that I'm getting
(08:27):
.
You know, because what we knowis like, hey, when the systems
that we have put into place arebeing utilized properly,
everybody wins more often.
You know they win almost everytime, and so when you're able to
really celebrate that gosh, youknow it.
It changes everything, becausesome leaders think if I
(08:49):
celebrate too much, they won'tpush harder, but the reality is
people repeat the behaviors thatget noticed.
So if you want sales, celebratesales.
If you want pre-books,celebrate pre-books.
You know, because that is howyou're really going to start to
(09:10):
paint that bigger picture.
Speaker 2 (09:14):
So good.
You know, lindsay, I rememberbeing at your salon retreat last
week and I asked just aquestion like how many have been
in industry for 15 years?
And a few raised their handshow many have been in industry
for um 15 years?
And if you raise their hands,how many have been in the
industry for 10 years?
I think maybe one or two raisetheir hand and you have a team
of what is there?
25, I don't even know, it was25, about 25, 30, yeah.
(09:35):
And then I said five years, afew more, and then I said how
many of you have been in theindustry like less than um three
years or even like one year?
And it was so incredible.
Most of the hands went up thenand I was like wow, because you
guys have grown by leaps andbounds and so like that is a
testament to like when you trulycelebrate that.
And I wanted them to patthemselves on the back too,
(09:57):
because that's a true testamentto them.
Using the systems, the companyhaving the systems, like you
could just tell, the wholeentire energy of the space
shifted because, like man, weare really doing some incredible
things.
I mean, we're doing more thansome people have been in this
industry for 10 and 15, 20 yearsor not even doing.
And so I love that idea of,like, pulling out and extracting
(10:20):
those wins, because you know,when you're new they're like oh,
I'm just new, just level one.
No, you're amazing, you'reincredible.
Let's find those wins, let'scelebrate them together because,
like I bet, if you called yourfriends and asked who you went,
that you went to hair school.
With what they're doing, Ipromise you they're not doing
five and six thousand dollars amonth.
One on the salon floor, Ipromise you.
Speaker 1 (10:40):
And so it was a really testament to you know,
celebrating those wins at theyour monthly celebrations and
celebrations and how they trulydo elevate everyone yeah and
shout out to you you did anincredible job and lots of great
wins that day, and I think thatreally ties into habit number
three, which is where you createthose cash flow habits as a
(11:03):
salon owner.
That's man, that's one of themost important things.
And and so what you can do hereis track par, and if there's
one reset that you make thisSeptember, let it be this.
Please hear this this is awriter downer, for sure Track
PAR.
Par stands for pre-books,average ticket and retail units
(11:27):
per guest, and these are thethree drivers that every salon
business should really betracking and utilizing to create
the most sustainable andprofitable salon possible.
And pre-books we know that.
Those equal stability, becausereally, truly, what we're trying
(11:49):
to drive here is retention.
But if you say, hey, we got toretain all the guests that is
something that we talk a lotabout.
When somebody starts in themaster's program like, hey, the
world is going to tell you thatsocial media is the most
important thing that might befor them.
But what's actually the mostimportant thing is retention,
(12:09):
and the way that we're able tocheck retention daily is to see
what our pre-books are at, youknow, because if you're, if
you're setting things upproperly, if you're creating
that customized plan and andcreating a bigger, brighter
future for them, they're goingto want to come back and they're
going to pre-book and thenthat's going to be the number
that tells us about stability.
The second number would be thataverage ticket.
(12:31):
You know, and that is trulywhere profitability and their
income explodes.
You know, if, if you start totrack this and watch this grow
wow, incredible things happen.
And you know this grow Wow,incredible things happen.
And you know that.
That next one is the retailunits and this, you know, really
(12:56):
creates that client trust.
You know this also creates alot of consistency.
Um, when people are taking homethose products, like what we
know is, nobody knows thedifference between a good
haircut and a great haircut, butthey do know the difference
between if they feel likethey're great at taking care of
their hair at home and if theirdaily styling is happening, and
that's when they're going to sayI got a great haircut.
It actually has nothing to dowith the haircut itself, but it
(13:18):
has to do with their confidence.
You know, when it comes tostyling, are they using the
right tools to aid in thatstyling?
Are they using, you know, dothey know how to recreate their
look at home?
And so when we're having properconversations, retail units for
guests they just skyrocket.
Speaker 2 (13:38):
So good and listen, if you're not showing your team
these numbers daily, weekly,monthly then they don't know how
they are winning.
You know when and you thinkabout it from a salon, or this
is not slap the numbers on thein the connection room.
Be like these are your numbers,like this is a huge opportunity
to really set up the contextcorrectly, and what I mean by
(14:00):
that is help them understand thewhy behind this.
And so you know saying thingslike hey, we're going to share
some numbers, and some of youright now are thinking, oh my
gosh, some of you are going towant to run out the door and
some of you are going to bereally excited and that's okay.
And here's the why behind whywe're doing this.
I want you to put on theglasses of like, wow, this is
where I'm at.
(14:20):
But look at lindsey, she'sreally winning an average ticket
.
I need to connect with lindLindsay and see what she's doing
so that I can elevate myaverage ticket.
And that conversation looks somuch different between just
slapping some numbers on um inthe connection room and hoping
that they understand.
You know, if you think about itlike a football team it's
(14:41):
football season now like theyunderstand the plays that
they're running every single day.
But if lots of players didn'tunderstand the play they were
going to run for that singlegame, it would be game confusion
, be confused, right.
It's the same thing with ourteam.
When we're all united andconnected together, we can
understand how to keep thatmomentum and move forward faster
(15:02):
.
So sharing numbers can be areally beautiful thing.
It is a beautiful thingespecially if the intention is
pure and the intention is tomove the momentum forward.
Speaker 1 (15:14):
I love that, you know , jen.
It really just makes me thinkabout the difference between
power and force.
You know, when you are tryingto force somebody to do
something, well gosh, you'regoing to have to be the driver
of them for the rest of yourlife.
But when you're, you know, youstepping into your leadership
from a place of power, it's likehelping them see their blind
spots, helping them understandthe why, like you just talked
(15:36):
about.
You know, removing that gameconfusion even that you just
mentioned, and so it's like.
You know, imagine sending yourkids to school but never showing
them their grades until the endof the year.
That would be crazy, right, butthat's what salon owners do all
the time when they don't sharepar numbers, you know, because
(15:57):
some salon owners really fearthat sharing numbers will
intimidate or overwhelm somebody.
But the reality is, when youset it up, like Jen just talked
about, and when people see thescoreboard, they play harder.
And you know when, when theydon't have that to look forward
to, when they're not driving,they're drifting.
(16:18):
And when people are drifting,you know, that's a scary, scary
place to be at.
Speaker 2 (16:26):
Absolutely.
And you're're thinking what theheck does par even mean um and
so if you're a golf fan, youprobably know where par comes
from.
Like I have some golf outfits,but I know par probably means
what hole in one?
Is that correct?
Like it's like so far?
Speaker 1 (16:41):
like what they?
So if par on a course would belike this is like like a par
three course, so like, yeah,they're saying it's going to
take an average of three strokesum to to make it in there, and
so you're trying to go below parwhen you come to par.
So it's like basically justsaying, like here's the average
of what happens at this hole,and so basically what you're
going to do is you're going totell your then you're going to
(17:02):
set some par goals and it'sgoing to be a little bit
different than golf, becauseyou're not going to want to go
um under those numbers.
You're actually going to wantto go above those numbers, you
know.
So set that up with your team.
But then you would just say,hey, like here's, here's par for
the course, you know, and sopar um for rebooking.
You know, maybe at your salonyou're just starting out, so
(17:24):
maybe you got to get to 40%,Maybe you got to get to 50%,
maybe you're getting to 60%, youknow.
Eventually, of course you wantto get to 80%, um, but that's
that can be.
You know, you want to set thosegoals.
You want to set like, okay,here's average, and then you
want to help them see what'struly possible, and so some
people will be above par, somepeople will be below par, and so
(17:50):
, instead of it being like golf,where you want to be below this
, you want to be above.
You want to be winning in orderto really take home the prize
which is creating that amazingguest experience, because you
know, when people are seeing thevalue in what you're offering,
they're buying more things.
There's, you know, reservingmore future appointments.
They're enjoying more servicesall of those great things.
Speaker 2 (18:09):
I love that.
You know what I told my team,because I said, you know, be
like Tiger Woods.
Par for us means hole in one.
We want to get.
Just think about that hole inone.
When you get that hole in one,man, everybody wins.
And so, like you know, I justif you're thinking like, where
did those PAR numbers, like,where does PAR stand for, or
(18:29):
come Lindsay explained thatbeautifully so that you can kind
of set your team up with thattoo but really just focusing on,
hey, this is the why behind,why we're doing this and how we
can move forward faster.
So love that, all right.
So so here's your challenge forthe week salon owners.
Like, pick one clarity habit.
You know, you know what's itgoing to be like.
(18:50):
Thinking about where do youneed to get clear on?
Is it like, is it like Lindsaymentioned earlier, is that
Sunday reset?
So what did you call it?
The Sunday salon reset?
Ceo reset, yeah, salon, ceoreset.
So like picking your day.
What's that going to look like?
Pick one connection habits.
Think about your huddles, yourgrowth sessions.
You know, just pick oneconnection point.
(19:12):
That's just start there, um.
And then pick one cashflowhabit.
Like, even just starting withpar in a huddle, um, looking at
it from the point of a team or,you know, just getting the
whiteboard ready so that you canstart putting par in the back
room.
So if you do this consistentlyfor the next 30 days, this will
(19:34):
be your leadership reset.
Speaker 1 (19:38):
And if you do this, think about it, by the time the
holidays hit, the holidays hit,your salon will be thriving
instead of just surviving man,what a great place to be at.
And you know, I know we justtalked all about par numbers and
you might be wondering how do Ishow my team their earning
(20:00):
potential in a way that excitesthem and not overwhelms them?
And that's why we created ourincome earning potential
calculator, and this tool letsyour team see exactly how their
par numbers translate intoincome growth for them
personally.
So you can get it free rightnow.
Just text the word incomethat's I N C O M E to four, six,
(20:26):
nine, two, eight, three, five,five, nine zero, and I'll send
you a copy so that you can startusing it with your team this
week.
You know, I think what wasreally cool too is I overheard a
couple of teammates Jen, Ishared this with you already
about uh, you know they weretalking about oh my gosh, one of
them when they just got theirpromotion.
They were like, oh, it's goingto be wild to see.
(20:49):
You know we always make sure weuse this calculator in our
yearly um growth session, but,um, occasionally we break it out
throughout the year.
So I'm going to connect withthis stylist and and pop those
numbers in the calculator sothat she can see hey, with this
new promotion, she's, you know,experienced some amazing growth.
It was really amazing to hearher say you know, I got my
(21:13):
biggest paycheck yet, you know,is bigger than my parents'
paychecks and, you know, just soexciting.
Like that's a, just a, really,you know, it's not about
competition, but it's like hey,like probably didn't even think
that was possible as a careerhairstylist and, you know,
getting to have somethingincredible and meaningful, um,
(21:35):
you know, and and having acareer that's transforming
people's lives and transformingtheir own life through their
income.
I'm telling you, when you startusing this calculator, this
tool, don't sleep on text andthe word income right away,
because just hearing how ourteams light up when we use it is
like wow, this was one of thegreatest creations ever.
Speaker 2 (22:01):
Yeah.
So remember, september isn'tjust back to school, it's back
to leadership.
It's your chance to reset,refocus and re-energize.
And just remember that claritycreates direction, connection
creates culture and cash flowcreates freedom.
You don't have to wait fromJanuary.
(22:21):
Isn't that so exciting thatyour new year starts now?
And we'll see you next week onthe Salon Success Secrets
Podcast.
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