July 30, 2025 • 17 mins
We explore what experienced salon owners would do differently if they had to start over tomorrow with nothing but their skills and experience.
• Replacing paper appointment books and calculators with salon software that integrates with QuickBooks for better financial insights
• Shifting from desperate hiring to building teams based on cultural fit and shared vision
• Moving away from competitor-based pricing to strategic pricing based on demographics and value
• Understanding that discounting and free services don't build loyalty or respect
• Measuring marketing ROI instead of throwing money at random promotions
• Embracing your uniqueness as a salon instead of trying to appeal to everyone
Text "pricing" to 469-283-5590 to receive our free salon pricing calculator that will help you confidently set rates based on your specific market and salon position.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Hey salon owner, if you had to start over tomorrow,
that means no team, no software,no systems, just your skills,
your experience and maybe a cape.
What would you do differently?
Speaker 2 (00:19):
Oh yes, today is going to be a fun one.
We are taking you way back backto the days of whiteout and
calculator tape and, that'sright, the yellow pages, because
we are going to be talkingabout the things that we did
early in our salon owner daysthat we thought were genius but
(00:41):
actually make us laugh now.
Speaker 1 (00:44):
Yeah, and, more importantly, we're sharing
exactly what we do instead, ifwe had to start over tomorrow,
so you can skip some of thoseface planning or face palming
moments and fast track yourgrowth.
All right, so let's start here.
I don't know about this, but doyou remember when we used to I
know we did, Lindsay, I'm sureyou did too we used to have to
(01:05):
track all of our appointments ina paper book.
Speaker 2 (01:09):
Yes, so not only do I remember, but you know I had
two colors of highlighter and amechanical pencil in my desk
drawer at all times, you know,and the book was my BFF, and
don't even get me started ondoing the math at the end of the
night, because I mean, jen andI, actually we have matching
(01:31):
calculators.
I don't, of course now, mine'snot handy right here, but we
joked around the first timewe're like, wow, we have
matching calculators.
You know, but man, we still usecalculators, but we use those
things all the time.
Do you remember that, jen?
Speaker 1 (01:46):
Oh, yes, I do.
I remember, you know it was oneof those ones that would um at
like.
It was like a typewritercalculator, so you'd be like 45
plus, 45 plus, and so it wouldprint it with you 45, 45.
So you get this roll of paperat the end of the night and
you're like, wow.
You know, when you think aboutthat, you know it's like
(02:12):
literally flipping through likea Lisa Frank notebook hoping to
see if we made more this monththan we did last month.
And now you know we don't haveto play like that anymore.
You know, nowadays we havesoftware, we have Nevo Boulevard
Forest, you know.
You know, nowadays we havesoftware, we have Nevo Boulevard
Forest.
You know, whatever it may be,you know whatever fits your
business.
And then I think the mostbeautiful part of that is when
we started having that salonsoftware and then we got to
(02:34):
integrate with QuickBooks andboom, one click and we can see
exactly what's working, whatneeds attention.
I found my first P&L aboutabout two years ago and it was
actually just something Imust've typed up on word I'm not
sure I would assume it was wordand it was just.
You know what we brought in ourexpenses, and then what was
(02:55):
left was, which wasn't very muchat all, and so that was the way
we try, hey, but at least wewere tracking it, but that was
the way we were tracking it whenwe first started.
Speaker 2 (03:04):
Yeah, and you know what I'm just going to say.
I'm impressed that yours was ona word, because mine was like
one of those.
Do you remember those littlenotebooks that were green and
they had like little boxes andlike they would have like a
little a longer part in thebeginning and then they'd have
like all those?
Speaker 1 (03:17):
different boxes.
Speaker 2 (03:19):
That was my first TNL statement was on something like
that.
And you know, I just want tosay, if you're still tracking by
paper, I love you, but youmight consider an upgrade,
because you don't need more time, you need better tools.
You know, because I think onceyou kind of learn, hey, those
tools can make your life so mucheasier.
(03:40):
You start to realize, like, howmuch you can buy back your time
.
You start to realize, like howmuch you can buy back your time,
and you know, I think that thatis one of the most important
things is is when you start tosee, hey, my time has a lot of
value, and when I'm spinning itin the areas that really
mattered the most, that's whenthings start to change.
Speaker 1 (04:01):
All right.
So let's talk about hiringCause.
Remember, uh, one of my firsthires, actually when I took over
the business, the one employeethat my grandmother had she
actually quit, so it was just me.
Um, and then I remember, youknow, um, we were I was
remodeling, actually doing somethings with my grandparents
trying to get the, the salon, upto date.
We had a toilet sitting out onthe front porch because we were
(04:23):
doing some work and you know, Iremember someone walking through
the door and I was like wow, aperson actually wants to work
here.
Like, I really didn't even askthat many questions, I'm not a
got her to show me something shecould do on a mannequin.
You know, honestly, at the endof the day, if you think about
it, like she stopped in with atoilet on the on the front porch
(04:43):
.
So that was exciting.
Um, I was just excited to havean employee, but I really didn't
have the vision like at thatage, like I didn't even I really
, I was just.
I was grateful that somebodygave me $5,000 so I can do a
little remodeling by removingthe tone and tables and duck
wallpaper that was on thecurrent and carpet that was on
at our current salon.
So yeah, it's just really funnywhen you think about winging it
(05:06):
versus truly having that vision.
Speaker 2 (05:09):
I, I love that story, Jen, and you know, for me it
was very similar, you know, andand kind of what happened in the
beginning was I had a smallteam of people when I bought an
existing salon and ended upreleasing three of them, and
then one of them was moving, Oneof them was having a baby, and
(05:30):
so, with the three people thatwere released, it was, you know,
now I have more tools tounderstand who they are as
people and why.
You know, that was literallythe best gift ever for both of
us, really.
But what it did at that timewas it made me terrified to hire
, and so, you know, I was like,oh man, is everybody like these
(05:52):
three people, you know?
And if that's the case, like,oh, my gosh, this is so scary.
And you know, that beliefnearly broke me.
You know, I went from being tootrusting to too closed off, you
know.
But now we don't hire from fear,we hire with vision, much like
you talked about, Jen, like youknow, just getting crystal clear
(06:14):
on who you are as a salon andwho thrives in that environment,
because truly, we are lookingto create synergy, you know, and
synergy is one plus one equalsthree or a million, you know,
but if you get linked up withthe wrong person, it doesn't
even equal to.
You know.
One plus one could also benegative one with the wrong
(06:35):
person, you know.
And synergy is that energybeing in alignment and really
creating something incredibleyeah.
Speaker 1 (06:43):
I love that you said that, because really hiring
isn't about just feeling a tableor a chair, you know.
It's about feeling your culturewith the people, the right
people, who make your businessfeel better, not more chaotic.
And that's why, lindsay, I lovewhat you said earlier.
You're mentioning, like you'rereleasing those people and
you're realizing, hey, that wasa great gift for them and for
you.
And that's why, when it comesto hiring, like you are your
(07:06):
greatest asset and when youcontinue to work on yourself and
, you know, get the coaching youneed, like that's when you
really truly can uncover what'spossible and that's how you will
really understand, like, whoare the right people for the
vision that I'm building.
Speaker 2 (07:23):
That is so true, and I totally agree with you, jen
that it all starts with you, asa leader, pouring into yourself
and getting that education andcoaching necessary to
continually get to the nextlevel.
And I think another roadblockthat I think of is pricing,
because back in the day weliterally I don't know if this
(07:46):
is how you would do it too, jen,but we would literally grab the
Yellow Pages phone book that,first of all, you would pay what
felt like a million dollars toadvertise in, and who knows if
you ever got an ROI on that butyou know we would flip through
the phone book and call othersalons and see what they were
charging.
You know, and so I think peopledo the same thing now.
(08:07):
They, a lot of salon ownerswill just look at other salons
websites.
So maybe they're not bustingout their yellow book, but
they're looking at salonswebsites and just basing their
pricing on what everybody elseis doing.
And and that that was somethingthat stood in the way for so
long that I didn't realize was ahuge thing standing in our way
(08:29):
for a long time.
Speaker 1 (08:31):
Oh yeah, I'll never forget the good old yellow book
days, even the cost to run an adin the yellow books.
I remember my grandmotheralways said, oh man, this is
going to be so expensive.
And back then, like, uh, youknow, 20 years ago, three $400
for an ad in the yellow pageswas a lot of money.
And so it's just interesting tosee how everything has evolved,
(08:51):
how now we have price based onactual demographics, on demand,
you know, on experience level,on that brand position and on
the transformation andtransformation that we're
delivering.
You know, it's not the, notjust what the salon down the
street charges.
There's actually science to it.
Speaker 2 (09:11):
You know and I think that's what's so cool, is that
you know.
That's why we created somethingwe are so excited to give you,
because you know, we made asalon pricing calculator just
for you.
And truly, you guys, it's oneof the best tools we've ever
created.
And truly, you guys, it's oneof the best tools we've ever
(09:31):
created.
And it's totally free.
There's no catch.
All you have to do is text theword pricing P R I C I N G 2, 4,
6, 9, 2, 8, 3, 5, 5, 9, 0.
And we'll send it straight toyour phone.
You know.
So, whether you're juststarting or you're ready to, you
know, raise your rates, or oror have it be pricing that
actually makes sense, based onyour demographics and specific
(09:53):
to your um area and salon.
This is a total game changer.
Speaker 1 (10:01):
So good.
Yes, that is truly a total gamechanger.
All right, so let's talk somemore truth.
Like you know, this issomething that I used to do for
my friends.
This is a great conversation asa salon owner, to make sure
you're having these kind ofconversations with your newer
team members, too, is.
I used to do people's hair forfree because I wanted to be
light.
(10:21):
Like some of my friends that Ithought were my really good
friends, I would do their hair,and I'll never forget one time
when someone said I got back tome that this friend told someone
else yeah, I don't want Jendoing my hair anymore.
She does it like this, like oldwomen.
And I thought, wow, I'm noteven charging you.
And here you are telling peopleI do hair like old women,
(10:42):
there's no way.
And so it just.
You know it's so interestingwhen you think about it that,
like your true friends, theywill want to pay for your
experience and for your servicethat you provide, and so, to
really be able to, I would goback and do that a lot
differently now.
I definitely wouldn't do peoplefor friends that I thought were
(11:03):
my friends for free.
You know I would.
I would truly create the modelthat we have now, where we
really focus on experience andyou know when people pay.
You know they pay attention andthey appreciate it more, and so
the day of giving away freebies.
I just would no longer servewho we are today.
Speaker 2 (11:23):
That is so beautiful, jen, and it truly does sort out
who you thought your friendswere, and that's something that
I know, I've talked with my kids, you've talked with your nieces
about.
Truly, the definition of afriend is and you know, they
found out that they could save acouple of dollars by going to
somebody else.
And hindsight now is always2020, because I was the one who
(11:52):
was like you.
What you have to stay with yourfriend, it doesn't matter how
much it costs.
You know what I mean.
Like, that's what friends do is.
You know you, you support eachother and you do this stuff.
But if you want to sift throughyour friends really quick, clean
up discounts that you werecharging or just better yet,
just don't even start that wayand, like Jen said, teach your
team right from the jump Like,hey, don't offer discounts.
(12:15):
We're not going to convinceanybody to see our value.
The right people will see yourvalue and the wrong ones you
absolutely have to just let themwalk and know that it truly is
the best gift.
So I love everything that youshared about that, jen.
Speaker 1 (12:31):
Yeah, cause really, you know, I think it goes back
to what we learned is thatdiscounting doesn't earn loyalty
.
You know, I'm begging forpeople's validation, which I
thought I was doing.
My friend's hair was going toreally give me that validation.
It actually can bankrupt yourconfidence, especially when you
don't have the right tools inhand.
And so now, no discount, noconvincing.
(12:54):
You know the right people seeyour value and the wrong ones
it's okay, let them walk.
Speaker 2 (13:00):
So good, yes, you know.
And let's close with marketing,because you know we've done
some things like back in my daywe actually painted specials,
specials, painted specials onthe window and we would also put
(13:21):
ads in the phone book.
I know we talked about that,like man, that was like several
hundred dollars a month that youmight not ever see that ROI.
I mean.
We would even like sponsorevents or teams or random things
that didn't bring a singleguest in the door and, okay,
sure it put, put our name outthere.
But, like, how many people areactually paying attention to
that?
Do you know how many times theyhave to see your name for it to
(13:44):
stick in?
You're not.
You're not Coke, where you knowthey're also seeing your ads
everywhere else.
Or you know any other othermajor brands.
Like, when you're a newer brand, you have to see an ROI for
every dollar that you spend.
So if you're marketing withoutmeasuring, man, that is like one
(14:05):
of the most destructive thingsthat you can do is to to market
without measuring it and seeing.
You know, because now we onlyinvest where we can track ROI
and see that we're getting areturn on our investment.
Speaker 1 (14:19):
Yeah, cause if you think about it, it's like if you
can't see the return, we don'trun it.
Like you know, we build funnels, we track the referrals and we
use custom codes or QR links sothat we do have the measurement
of looking at the ROIs, becausemarketing, at the end of the day
, is an art class, it's actuallymath class and you're not just
(14:41):
throwing glitter everywhere,you're actually planting those
seeds.
Yeah, I love that you said thatyou're not just throwing
glitter everywhere, you'reactually planting those seeds.
Speaker 2 (14:46):
Yeah, I love that you said that you're not just
throwing glitter everywhere.
You're planting those seedsbecause you know, sometimes it
truly is like you're not goingto get that investment back
right away because people aregoing to have to see your name
multiple times.
But that doesn't mean quitdoing your Google AdWords or
quit doing social media orwhatever it might be.
It's just getting reallycrystal clear on.
(15:07):
If you are having a dollar, goout, you want to see it, you
know come back eventually, andso you know.
I think if I could go back andtell my younger salon owner self
just one thing, it would bethis, and that's that you're not
for everyone and that is yoursuperpower.
So stop trying to be theWalmart of beauty.
(15:30):
Be Chanel, you know, and reallyshine bright like a diamond.
Speaker 1 (15:37):
I love.
Stop trying to be the Walmartof beauty, be Chanel.
That is so, so powerful.
And you know I'd say somethingsimilar Like you.
Don't need to be perfect to bepowerful, just keep showing up,
learning and leading.
So here's what we know for sureis that better tools make your
life easier.
(15:57):
The right team makes your salonpeaceful.
Confident pricing makes yourmoney flow.
Speaker 2 (16:10):
And strategic marketing makes growth
predictable.
I love that, and if you wanthelp with that pricing piece,
don't forget to text pricing to469-283-5590 and get our free
calculator sent directly to yourphone, because it's time to
stop surviving and startbuilding the salon you've
actually dreamed of, and we'reso grateful to be building it
(16:34):
right alongside you.
Hey salon owner, if you had to start over tomorrow,
that means no team, no software,no systems, just your skills,
your experience and maybe a cape.
What would you do differently?
Speaker 2 (00:19):
Oh yes, today is going to be a fun one.
We are taking you way back backto the days of whiteout and
calculator tape and, that'sright, the yellow pages, because
we are going to be talkingabout the things that we did
early in our salon owner daysthat we thought were genius but
(00:41):
actually make us laugh now.
Speaker 1 (00:44):
Yeah, and, more importantly, we're sharing
exactly what we do instead, ifwe had to start over tomorrow,
so you can skip some of thoseface planning or face palming
moments and fast track yourgrowth.
All right, so let's start here.
I don't know about this, but doyou remember when we used to I
know we did, Lindsay, I'm sureyou did too we used to have to
(01:05):
track all of our appointments ina paper book.
Speaker 2 (01:09):
Yes, so not only do I remember, but you know I had
two colors of highlighter and amechanical pencil in my desk
drawer at all times, you know,and the book was my BFF, and
don't even get me started ondoing the math at the end of the
night, because I mean, jen andI, actually we have matching
(01:31):
calculators.
I don't, of course now, mine'snot handy right here, but we
joked around the first timewe're like, wow, we have
matching calculators.
You know, but man, we still usecalculators, but we use those
things all the time.
Do you remember that, jen?
Speaker 1 (01:46):
Oh, yes, I do.
I remember, you know it was oneof those ones that would um at
like.
It was like a typewritercalculator, so you'd be like 45
plus, 45 plus, and so it wouldprint it with you 45, 45.
So you get this roll of paperat the end of the night and
you're like, wow.
You know, when you think aboutthat, you know it's like
(02:12):
literally flipping through likea Lisa Frank notebook hoping to
see if we made more this monththan we did last month.
And now you know we don't haveto play like that anymore.
You know, nowadays we havesoftware, we have Nevo Boulevard
Forest, you know.
You know, nowadays we havesoftware, we have Nevo Boulevard
Forest.
You know, whatever it may be,you know whatever fits your
business.
And then I think the mostbeautiful part of that is when
we started having that salonsoftware and then we got to
(02:34):
integrate with QuickBooks andboom, one click and we can see
exactly what's working, whatneeds attention.
I found my first P&L aboutabout two years ago and it was
actually just something Imust've typed up on word I'm not
sure I would assume it was wordand it was just.
You know what we brought in ourexpenses, and then what was
(02:55):
left was, which wasn't very muchat all, and so that was the way
we try, hey, but at least wewere tracking it, but that was
the way we were tracking it whenwe first started.
Speaker 2 (03:04):
Yeah, and you know what I'm just going to say.
I'm impressed that yours was ona word, because mine was like
one of those.
Do you remember those littlenotebooks that were green and
they had like little boxes andlike they would have like a
little a longer part in thebeginning and then they'd have
like all those?
Speaker 1 (03:17):
different boxes.
Speaker 2 (03:19):
That was my first TNL statement was on something like
that.
And you know, I just want tosay, if you're still tracking by
paper, I love you, but youmight consider an upgrade,
because you don't need more time, you need better tools.
You know, because I think onceyou kind of learn, hey, those
tools can make your life so mucheasier.
(03:40):
You start to realize, like, howmuch you can buy back your time
.
You start to realize, like howmuch you can buy back your time,
and you know, I think that thatis one of the most important
things is is when you start tosee, hey, my time has a lot of
value, and when I'm spinning itin the areas that really
mattered the most, that's whenthings start to change.
Speaker 1 (04:01):
All right.
So let's talk about hiringCause.
Remember, uh, one of my firsthires, actually when I took over
the business, the one employeethat my grandmother had she
actually quit, so it was just me.
Um, and then I remember, youknow, um, we were I was
remodeling, actually doing somethings with my grandparents
trying to get the, the salon, upto date.
We had a toilet sitting out onthe front porch because we were
(04:23):
doing some work and you know, Iremember someone walking through
the door and I was like wow, aperson actually wants to work
here.
Like, I really didn't even askthat many questions, I'm not a
got her to show me something shecould do on a mannequin.
You know, honestly, at the endof the day, if you think about
it, like she stopped in with atoilet on the on the front porch
(04:43):
.
So that was exciting.
Um, I was just excited to havean employee, but I really didn't
have the vision like at thatage, like I didn't even I really
, I was just.
I was grateful that somebodygave me $5,000 so I can do a
little remodeling by removingthe tone and tables and duck
wallpaper that was on thecurrent and carpet that was on
at our current salon.
So yeah, it's just really funnywhen you think about winging it
(05:06):
versus truly having that vision.
Speaker 2 (05:09):
I, I love that story, Jen, and you know, for me it
was very similar, you know, andand kind of what happened in the
beginning was I had a smallteam of people when I bought an
existing salon and ended upreleasing three of them, and
then one of them was moving, Oneof them was having a baby, and
(05:30):
so, with the three people thatwere released, it was, you know,
now I have more tools tounderstand who they are as
people and why.
You know, that was literallythe best gift ever for both of
us, really.
But what it did at that timewas it made me terrified to hire
, and so, you know, I was like,oh man, is everybody like these
(05:52):
three people, you know?
And if that's the case, like,oh, my gosh, this is so scary.
And you know, that beliefnearly broke me.
You know, I went from being tootrusting to too closed off, you
know.
But now we don't hire from fear,we hire with vision, much like
you talked about, Jen, like youknow, just getting crystal clear
(06:14):
on who you are as a salon andwho thrives in that environment,
because truly, we are lookingto create synergy, you know, and
synergy is one plus one equalsthree or a million, you know,
but if you get linked up withthe wrong person, it doesn't
even equal to.
You know.
One plus one could also benegative one with the wrong
(06:35):
person, you know.
And synergy is that energybeing in alignment and really
creating something incredibleyeah.
Speaker 1 (06:43):
I love that you said that, because really hiring
isn't about just feeling a tableor a chair, you know.
It's about feeling your culturewith the people, the right
people, who make your businessfeel better, not more chaotic.
And that's why, lindsay, I lovewhat you said earlier.
You're mentioning, like you'rereleasing those people and
you're realizing, hey, that wasa great gift for them and for
you.
And that's why, when it comesto hiring, like you are your
(07:06):
greatest asset and when youcontinue to work on yourself and
, you know, get the coaching youneed, like that's when you
really truly can uncover what'spossible and that's how you will
really understand, like, whoare the right people for the
vision that I'm building.
Speaker 2 (07:23):
That is so true, and I totally agree with you, jen
that it all starts with you, asa leader, pouring into yourself
and getting that education andcoaching necessary to
continually get to the nextlevel.
And I think another roadblockthat I think of is pricing,
because back in the day weliterally I don't know if this
(07:46):
is how you would do it too, jen,but we would literally grab the
Yellow Pages phone book that,first of all, you would pay what
felt like a million dollars toadvertise in, and who knows if
you ever got an ROI on that butyou know we would flip through
the phone book and call othersalons and see what they were
charging.
You know, and so I think peopledo the same thing now.
(08:07):
They, a lot of salon ownerswill just look at other salons
websites.
So maybe they're not bustingout their yellow book, but
they're looking at salonswebsites and just basing their
pricing on what everybody elseis doing.
And and that that was somethingthat stood in the way for so
long that I didn't realize was ahuge thing standing in our way
(08:29):
for a long time.
Speaker 1 (08:31):
Oh yeah, I'll never forget the good old yellow book
days, even the cost to run an adin the yellow books.
I remember my grandmotheralways said, oh man, this is
going to be so expensive.
And back then, like, uh, youknow, 20 years ago, three $400
for an ad in the yellow pageswas a lot of money.
And so it's just interesting tosee how everything has evolved,
(08:51):
how now we have price based onactual demographics, on demand,
you know, on experience level,on that brand position and on
the transformation andtransformation that we're
delivering.
You know, it's not the, notjust what the salon down the
street charges.
There's actually science to it.
Speaker 2 (09:11):
You know and I think that's what's so cool, is that
you know.
That's why we created somethingwe are so excited to give you,
because you know, we made asalon pricing calculator just
for you.
And truly, you guys, it's oneof the best tools we've ever
created.
And truly, you guys, it's oneof the best tools we've ever
(09:31):
created.
And it's totally free.
There's no catch.
All you have to do is text theword pricing P R I C I N G 2, 4,
6, 9, 2, 8, 3, 5, 5, 9, 0.
And we'll send it straight toyour phone.
You know.
So, whether you're juststarting or you're ready to, you
know, raise your rates, or oror have it be pricing that
actually makes sense, based onyour demographics and specific
(09:53):
to your um area and salon.
This is a total game changer.
Speaker 1 (10:01):
So good.
Yes, that is truly a total gamechanger.
All right, so let's talk somemore truth.
Like you know, this issomething that I used to do for
my friends.
This is a great conversation asa salon owner, to make sure
you're having these kind ofconversations with your newer
team members, too, is.
I used to do people's hair forfree because I wanted to be
light.
(10:21):
Like some of my friends that Ithought were my really good
friends, I would do their hair,and I'll never forget one time
when someone said I got back tome that this friend told someone
else yeah, I don't want Jendoing my hair anymore.
She does it like this, like oldwomen.
And I thought, wow, I'm noteven charging you.
And here you are telling peopleI do hair like old women,
(10:42):
there's no way.
And so it just.
You know it's so interestingwhen you think about it that,
like your true friends, theywill want to pay for your
experience and for your servicethat you provide, and so, to
really be able to, I would goback and do that a lot
differently now.
I definitely wouldn't do peoplefor friends that I thought were
(11:03):
my friends for free.
You know I would.
I would truly create the modelthat we have now, where we
really focus on experience andyou know when people pay.
You know they pay attention andthey appreciate it more, and so
the day of giving away freebies.
I just would no longer servewho we are today.
Speaker 2 (11:23):
That is so beautiful, jen, and it truly does sort out
who you thought your friendswere, and that's something that
I know, I've talked with my kids, you've talked with your nieces
about.
Truly, the definition of afriend is and you know, they
found out that they could save acouple of dollars by going to
somebody else.
And hindsight now is always2020, because I was the one who
(11:52):
was like you.
What you have to stay with yourfriend, it doesn't matter how
much it costs.
You know what I mean.
Like, that's what friends do is.
You know you, you support eachother and you do this stuff.
But if you want to sift throughyour friends really quick, clean
up discounts that you werecharging or just better yet,
just don't even start that wayand, like Jen said, teach your
team right from the jump Like,hey, don't offer discounts.
(12:15):
We're not going to convinceanybody to see our value.
The right people will see yourvalue and the wrong ones you
absolutely have to just let themwalk and know that it truly is
the best gift.
So I love everything that youshared about that, jen.
Speaker 1 (12:31):
Yeah, cause really, you know, I think it goes back
to what we learned is thatdiscounting doesn't earn loyalty
.
You know, I'm begging forpeople's validation, which I
thought I was doing.
My friend's hair was going toreally give me that validation.
It actually can bankrupt yourconfidence, especially when you
don't have the right tools inhand.
And so now, no discount, noconvincing.
(12:54):
You know the right people seeyour value and the wrong ones
it's okay, let them walk.
Speaker 2 (13:00):
So good, yes, you know.
And let's close with marketing,because you know we've done
some things like back in my daywe actually painted specials,
specials, painted specials onthe window and we would also put
(13:21):
ads in the phone book.
I know we talked about that,like man, that was like several
hundred dollars a month that youmight not ever see that ROI.
I mean.
We would even like sponsorevents or teams or random things
that didn't bring a singleguest in the door and, okay,
sure it put, put our name outthere.
But, like, how many people areactually paying attention to
that?
Do you know how many times theyhave to see your name for it to
(13:44):
stick in?
You're not.
You're not Coke, where you knowthey're also seeing your ads
everywhere else.
Or you know any other othermajor brands.
Like, when you're a newer brand, you have to see an ROI for
every dollar that you spend.
So if you're marketing withoutmeasuring, man, that is like one
(14:05):
of the most destructive thingsthat you can do is to to market
without measuring it and seeing.
You know, because now we onlyinvest where we can track ROI
and see that we're getting areturn on our investment.
Speaker 1 (14:19):
Yeah, cause if you think about it, it's like if you
can't see the return, we don'trun it.
Like you know, we build funnels, we track the referrals and we
use custom codes or QR links sothat we do have the measurement
of looking at the ROIs, becausemarketing, at the end of the day
, is an art class, it's actuallymath class and you're not just
(14:41):
throwing glitter everywhere,you're actually planting those
seeds.
Yeah, I love that you said thatyou're not just throwing
glitter everywhere, you'reactually planting those seeds.
Speaker 2 (14:46):
Yeah, I love that you said that you're not just
throwing glitter everywhere.
You're planting those seedsbecause you know, sometimes it
truly is like you're not goingto get that investment back
right away because people aregoing to have to see your name
multiple times.
But that doesn't mean quitdoing your Google AdWords or
quit doing social media orwhatever it might be.
It's just getting reallycrystal clear on.
(15:07):
If you are having a dollar, goout, you want to see it, you
know come back eventually, andso you know.
I think if I could go back andtell my younger salon owner self
just one thing, it would bethis, and that's that you're not
for everyone and that is yoursuperpower.
So stop trying to be theWalmart of beauty.
(15:30):
Be Chanel, you know, and reallyshine bright like a diamond.
Speaker 1 (15:37):
I love.
Stop trying to be the Walmartof beauty, be Chanel.
That is so, so powerful.
And you know I'd say somethingsimilar Like you.
Don't need to be perfect to bepowerful, just keep showing up,
learning and leading.
So here's what we know for sureis that better tools make your
life easier.
(15:57):
The right team makes your salonpeaceful.
Confident pricing makes yourmoney flow.
Speaker 2 (16:10):
And strategic marketing makes growth
predictable.
I love that, and if you wanthelp with that pricing piece,
don't forget to text pricing to469-283-5590 and get our free
calculator sent directly to yourphone, because it's time to
stop surviving and startbuilding the salon you've
actually dreamed of, and we'reso grateful to be building it
(16:34):
right alongside you.
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