How we consume to alleviate the guilt of our individual impact on the planet is now a fixture of daily life for many conscious consumers. Whether it's calling out companies on the use of packaging for its single-use or the source of the product’s ingredients, it's each now etched into our psyche.
But what about sustainability claims of sourcing 85% organic from overseas and planting native trees to offset carbon, means NZ growers are missing out on access to our premium consumers?
“If we had regular communication with the NZ grower connecting feedback on what we want, we won’t necessarily purchase organic from overseas if it fits our quality standards & consumers values,” explains James Denton, co-founder GoodFor.
One of this week’s Sarah’s Country’s Change Maker is James Denton, co-founder of GoodFor, a wholefood refillery chain growing in New Zealand who explains:
For information on GoodFor visit, https://goodfor.co.nz/
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