#131 3 Hard Truths I Learned After Investing Over $1m Into Growing My Business

I have an honest question for you…

Do you struggle with shame or embarrassment around spending money in your business? 🫣

If so, you are definitely not alone.

I used to agonize over every little investment related to getting the support I needed to grow - even when it was something I KNEW I needed. 

And nearly every day in my DMs, I hear from other course creators who are experiencing the same thing:

Knowing they need help, but desperately afraid of making the wrong decision or investment.

➡️ That’s why in today’s podcast episode, I’m cutting straight to the chase and sharing 3 Hard Truths I Learned After Investing Over $1m Into Growing My Business.

When I first began growing my business, I felt a lot of shame and guilt around investing because up until then, I’d always been an employee.

I had the mindset of NOT spending your paycheck on professional growth and development - that was something my employer did for me.

The whole concept of “spending money to make money” was completely foreign to me, and frankly, a little embarrassing to talk about.

But that’s the thing. It shouldn't be anywhere near an embarrassing or shameful topic. 

Investing in your business is something all business owners will need to do sooner or later if they want to reach new levels of success.

And at this point in time, investing in my business is one thing I know A LOT about.

So tune in to this week’s podcast episode to learn the three hard truths I wish someone shared with me years ago - because if you’re serious about growing your online course past 6- or even 7-figures, you need to hear this too. 👀

Want to learn how you can generate launch-sized revenue from your online course without launching? Join me for my next free masterclass and I’ll show you exactly how I made $3m in one year from selling my course on auto-pilot.. Click the link below, sign up, and I’ll see you inside.

https://caitlinbacher.com/new-masterclass/

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