302: How to Use Smart Marketing to Win New Business - with Leanne Dow-Weimer

EPISODE SUMMARY

In this week’s episode of Scale Your SaaS, marketing strategist Leanne Dow-Weimer shared valuable insights on the ever-evolving marketing landscape with host and B2B SaaS Sales Coach Matt Wolach. 

From her background in STEM to her journey into the marketing realm, Leanne offers a unique perspective on the industry. Dive into key takeaways from the podcast, exploring Leanne's thoughts on customer conversations, the importance of value proposition, and strategies for effective marketing.

PODCAST-AT-A-GLANCE

Podcast: Scale Your SaaS with Matt Wolach

Episode: Episode No. 302, “How to Use Smart Marketing to Win New Business - with Leanne Dow-Weimer”

Guest: Leanne Dow-Weimer, Marketing Strategist at Luther Burbank Savings

Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and Investor

Sponsored by: Leadfeeder

TOP TIPS FROM THIS EPISODE

• Follow Evolving Marketing Trends
• Use Strategies for Effective Marketing
• Leverage Social Media for Customer Research

EPISODE HIGHLIGHTS

• From STEM to Marketing
• The Power of Conversations
• Account Based Marketing (ABM)

TOP QUOTES

Leanne Dow-Weimer

[07:30] "Start with customer conversations because, from every single anecdotal conversation, you can pull out a test."

[18:20] "Account Based Marketing is the idea of narrowing down your target market to a specific group of accounts and then marketing specifically at them."

Matt Wolach

[08:11] "Sales never ends. There is no portion where being better at sales does not improve your outcome."

LEARN MORE

You can also find Leanne Dow-Weimer on LinkedIn: https://www.linkedin.com/in/leannedow/ 

For more about how Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com.

Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial: https://www.leadfeeder.com/ 

Get even more tips by following Matt elsewhere:

• Sales Tips
• LinkedIn
• Twitter
• Instagram