In this episode of Scaling Green-Tech, Adopter’s Matt Jaworski and Katherine Keddie unpack what’s new on LinkedIn in 2025 - and how founders can use it to drive real growth.
They explore the rise of TikTok-style video feeds, the value of authentic storytelling, and why founder voices consistently outperform brand posts. In 2025, the most effective content isn’t polished or AI-generated, but human, timely, and genuinely useful. Expect practical insights on turning expertise into engagement, creating content that sparks discussion, and reframing your message from sustainability to resilience.
If you’re a climate-tech founder ready to make LinkedIn work harder for your mission, this one’s for you.
Adopter is Europe’s first marketing company specialised in climate tech and adaptation solutions. Find out more about how we support scaling innovation through strategic digital marketing here.
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