When starting a new business or making plans to scale up, there is always a flurry of excitement and anticipation.
Everyone wants the new idea, product, or plan to work. But the reality is the foundation of our new strategies are based upon previous experiences, perhaps with a tweak here and there.
What if the foundation is flawed? What if the basis of our business intelligence is misguided but we have never had these errors pointed out? What if we are too blinkered, or worse misled, to even want to investigate these issues?
Well, that’s what has been happening for the past ten to fifteen years. No matter what your plans are for your future, you already know what you are going to be doing to affect growth in your business, what technology, SaaS, or services you are going to project to potential prospects and possibly, you have already mapped everything out in a revised budget projection for Q or Y 24/25.
History and statistics say you will not achieve much more than you did last year if you use the same strategy and tactics you have in the past.
Repetition has been the mantra of marketers. Why change a strategy that keeps paying them a salary? Why do anything different than all the competition. No one can be fired if everyone is doing the same thing – right?
🔥 The B2B Live Show Series You Can't Afford to Miss 🔥
Ditch Your B2B Marketing Playbook — The Clock's Ticking! You’ve been force-fed a 20-year LIE. The B2B landscape has been crippled because we've been using marketing tools and strategies originally designed for B2C. Wake up! You don't buy enterprise software the same way you would impulse-buy trainers.
🗓️ If this resonates with you, join me this Thursday when I will be exposing the sins, we have all committed and will continue to do so, until such time as we are ‘brought into the light!’. We're dissecting the chaos and serving up unfiltered wisdom you won't get anywhere else:
- 02/11/23: Start-Ups & Scale Ups – The Sins You Don’t Know You’re Committing!
Upcoming Live Shows:
- 09/11/23: The salesXchange Story – What Big Tech, MarTech Didn’t Want You to Know!
- 16/11/23: Office & Home Studios – Salespeople, Go Big or Go Home!
- 23/11/23 & Beyond: Live Q&A – Your Burning Questions, Our Incendiary Answers!
Check out our open access website; no forms, no tracking, and no registration, just everything you need to learn, research, and get started. Don’t wait for marketing to inform you, they’ve had twenty years, find out for yourself, and decide your next course of action.
Change your strategy before your competition does. This will be your new gold-rush!
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com