What is marketing? How can you take the best marketing ideas from the private sector and implement them in your schools? Marketing has evolved over time to become more brand & identity focused. Having a strong set of values & consistent core messaging is the pathway to developing a strong marketing strategy.
In this episode, we’ll explore exactly how marketing has changed and what you can do to strengthen your school’s identity. Listen to hear from experts who provide insights into marketing, branding, positioning, and storytelling to shape a community's perceptions and expectations of a school.
Featured in this episode are Jack Trout, Dr. Carmen Simon, Dr. Jonah Berger, Neal Foard, and others.
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Subscribe to SchoolCEO at SchoolCEO.com for research, stories, and strategies for leading your schools. And if you have a story you’d like to share, email us at editor@schoolceo.com.
Learn more about SchoolCEO and all of our resources on our About page. SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.
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