The Complete Guide to School Marketing: What is Organizational Culture?

Organizational culture has become a buzzword like AI, NFT or Bitcoin—everyone is talking about it but very few people know how it actually works. In this episode, we explain what organizational culture really is, and how it shapes the success of individual employees and your company as a whole. 

We’ll take a look at real world examples of excellent organizational culture at work, hear expert opinions on the science of employee motivation, how to shape a strong company culture and actionable steps you can take to start transforming yours. 

Featured in this episode are Neel Doshi, Margaret Heffernan, Dr. Curtis Jones and Karen Borchert. 

Visit SchoolCEO’s website for more information about our research What Do Millennial Teachers Want and 2023 Teacher Satisfaction Survey.

To read more of Neel Doshi’s research on the science of motivation, visit  https://www.factor.ai/about and read his book, “Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation.”

Read Margaret Heffernan’s book, “Beyond Measure: The Big Impact of Small Changes.”

To learn about Alpaca’s work to change school culture and measure how teachers and staff experience it, check out https://www.alpacapacks.com/.

Toyota/NUUMI story excerpts taken from This American Life episode 561. 

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