SCORRCAST Short | Mindful Marketing

In this SCORRCAST Short, Stevie Jelden guides listeners through a mindfulness meditation to complement the Mindful Marketing episode. Learn how presence, breath, and awareness can ground your marketing approach and enhance focus, clarity, and creativity in your work.

Episode Transcript

(00:00):
Hi, my name is StevieJelden. Andin support to the SCORR cast
about mindful marketing, wethought that we would offer a
meditation, a mindfulnessmeditation, a moment to find our
breath, a moment to drop intothe present over the next five
to seven minutes. To supportkind of where to start with the
mindfulness. So as a recap, tothat, to the SCORR cast, we

(00:25):
really spoke about whatmindfulness is, and it comes
down to it's being present. It'spaying attention. It's
connecting with our lives in acultivation of attention. And
attention really is the facultythat allows us to navigate our
lives. It allows us to be in awise relationship with things
that are going on around us,right, versus being at the mercy

(00:49):
of our reaction. And Alec and Ispeak a lot about responding
versus reacting to things. Somindfulness allows us to drop
into that present moment. Butyou might be asking yourself,
Where do I start? What am Isupposed to be paying attention
to? And the best answer is thatit doesn't matter. So the more

(01:10):
that you pay attention to thepresent moment or to paying
attention, you'll notice thatyour mind doesn't ever sit
still, and we're not trying toask it to but the present moment
is the only moment in which weare alive. In it's where we
learn and express our emotionsand be in our bodies. So

(01:32):
practicing dropping back intothe present moment is of the
utmost importance to kind ofbegin and start this, this
journey. So I'm going to leadthrough a meditation, a
mindfulness meditation. I'mgoing to be utilizing a Tibetan
singing bowl, so you'll hearthat. And I think as you begin

(01:54):
your mindfulness journey, it'svery helpful to have something
that triggers the brain to comeback to the present moment, and
that's what the bell will bedoing for us today. So to begin
we really just need to be in acomfortable position. There's no
right or wrong way to practice ameditation or a breathing
exercise or dropping into thepresent moment. We can be laying

(02:17):
down. We can be sitting at ourdesk with our headphones in. I
just want you in a comfortableposition connected to the ground
or the earth in some capacity.
And through this meditation, Iinvite you to be utilizing a
really deep yogic breath, whichis when we breathe in, we're
actually expanding our stomachsout, filling it up like a

(02:39):
balloon. And as we exhale, we'repulling the belly button back
into the spine, and we trying tokeep those inhales and exhales
at about the same length. Sothree or four counts, six
counts, if you can get it there,you'll notice as you drop in, it
might slow down as you go. Sowe're going to begin in that

(03:00):
comfortable position, makingadjustments as you go over the
next couple of minutes. That'sfine, but we're going to begin
by taking a deep breath in, andthen as you exhale, I invite you
to just let go whatever part ofthe day you've already had the

(03:21):
journey of so if it's themorning, maybe it was the
getting to work, or if it'smidday, it was the morning,
maybe it's the entire day. Andyou're practicing this at night,
we're letting go of all of thoseconversations that we've had. We
were letting go of the to dolist about the emails. We're
beginning to relax into thepresent moment. We're bringing

(03:44):
our awareness to our relaxed andnatural breath, coming into the
present awareness, and if itfeels good, maybe bringing a
hand to your stomach to feel themovement of the breath so that
you can really feel and invitethe body into the full cycle of

(04:04):
breathing from the beginning tothe middle to the end. As I
said, I'll be ringing a bell toperiodically over the course of
the next couple of moments.
Don't let it bring you out ofthis exercise, but rather
trigger the brain to dive usdeeper into this present moment

(04:26):
and where our bodies are.
Let the bell act as amindfulness reminder to wake you
to the present moment, giving ityour full and undivided
attention, from the moment youhear the bell to when it

(04:47):
disappears, allowing the bell toarrive and being receptive to
the vibrations and the sound ofthe bell for as long as it
sustains and. Following thebreath in the same way, being
with the inhale, filling thebelly up and exhale, drawing the

(05:08):
belly button back to the spine.
Allow the bell to connect you tothis moment and return you to
the present, paying attentionand really listening and
bringing see if you can make anintention to be aware of the

(05:32):
present moment as it changes. Bewith the aliveness of each
fresh, new moment. Stay with thebreath from the beginning to the
end, allowing this to connectyou to the present moment.

(05:55):
Thoughts and distractions willpull you in different
directions, but make the choiceto return here to the present
over and over, to experienceeach moment. I invite you to
bring your focus into noticingthe temperature of the room that

(06:16):
you're in, the pressure of thegravity against you, whether
you're lying or sitting, maybethe sounds of the bodies in the
room or the sounds of your ownbody, the breathing of the
exhales, maybe the rumbling ofthe stomach. Anything else that
catches your ears connects youto the sound with the breath,

(06:40):
observing the movement of thebreath, all things rising,
noticing and then passing.
Let the bell act as a reminderto come back to this moment when

(07:01):
we notice, we are lost inthought, we can appreciate that
moment of noticing, allowing itto be an invitation to the here
and now. Do this with afriendliness and just with a
noticing where the mind is,where it's been, and gently
bringing it back, rememberingthat this is a practice we're

(07:23):
receptive to these fresh, newopportunities to connect to the
present moment.
Bring the mind back home to thechanging flow of life whenever
you lose your attention,compassionately, non
judgmentally, and gently bringit back to the room, to the

(07:46):
sounds, to the inhale and theexhale. You'll do this hundreds
of times in your practice andthroughout your day, and that's
okay, just beginning to bring itback every time without
judgment. In a little curiosity,we can use sounds like the bell

(08:16):
to pull ourselves out ofautopilot and return to the
present moment. Replacing thebell with everyday sounds like
our phone or the birds or doors,there are endless reminders and
opportunities throughout our dayto bring the mind back home, and

(08:39):
as we finish this practice andtying it back to where we really
begin mindfulness and marketing,we'll end the practice with a
little affirmation so you canrepeat this back to yourself. I
will own the story that I'mtrying to sell. I will remember

(08:59):
the people at the other end ofmy marketing, I will be in my
environment without haphazardlyreacting. I will seek to
understand the questions askedby my audience. I hope this was
helpful for you. Have a greatrest of the day.