Can you really grow a business with Digital Ads? How can you find success with any sized ad budget?
Welcome to the ScreamingBox Technology and Business Rundown podcast.
In this podcast, Botond Seres and Dave Erickson are going to pay to play with Brandon Leibowitz, CEO of SEO Optimizers.
In 2008, Brandon started SEO Optimizers after working extensively at ad agencies helping their clients with search engine optimization and paid advertising. Since then, he focuses on helping small and medium-sized companies get ranked at the top of Google by using search engine optimization tactics and bringing in traffic via social media and paid ads.
For this podcast we are looking for ROI in the learning about paid digital Ads tips, tricks and hacks. In addition, how can SEO lower ad costs and improve visitor retention and gain Higher Quality Scores.
Summary Timetable:
03:00 - Paid digital ads for small businesses.
02:16 - Paid advertising platforms and their effectiveness.
06:20 - Amazon ads and Google ads for product companies.
10:26 - Digital marketing strategies and Google ads.
15:10 - Ad testing and remarketing strategies.
18:05 - Remarketing strategies for small businesses.
23:28 - Remarketing, YouTube ads, and competitor targeting.
26:56 - YouTube optimization and SEO strategies.
32:36 - YouTube SEO and keyword research.
35:20 - SEO strategies and ad budget allocation.
40:13 - Ad spend optimization and profit margins.
43:01 - Optimizing website user experience for conversions.
48:06 - E-commerce website optimization and testing.
50:28 - SEO challenges and user experience.
56:34 - SEO and AI's impact on content creation.
1:00:47 - What is the future of SEO and Paid Ads.
1:02:49 - Outro
If you have questions for our Podcast Hosts or Guest, you can reach them here:
Dave Erickson = https://www.linkedin.com/in/daveerickson1/
Botond Seres = https://www.linkedin.com/in/botondseres/
GUEST: Brandon Leibowitz = https://www.linkedin.com/in/brandonleibowitz/
SEO Optimizers = https://seooptimizers.com/
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