Justin Farmer is one of the most recognizable people in Atlanta. He spent 17 years as the evening news anchor on WSB-TV, Atlanta’s top-rated news station, and one of the biggest local market news stations in the country. News was a Farmer family business; Justin’s father, Don Farmer, was an ABC news correspondent, a founding CNN anchor, and later the evening news anchor on WSB in Atlanta, a job he held until 1997. Ten years later, Justin landed the same job, at the same station.
But let’s rewind: this all meant that Justin grew up with an inside track to history. While he graduated from Boston College with a degree in political science, his family legacy and several internships at WSB naturally led him to broadcasting. His first TV job was as a sportscaster in Albany, Georgia. But a life in TV news is nomadic, and Justin moved from market to market before eventually landing back home in Atlanta and working for WSB. In 2007, he finally landed at the anchor desk.
Everything was going well until the early 2020s, when in the span of 14 months, Justin lost both his biological parents and his beloved WSB co-anchor, Jovita Moore. This series of traumatic losses caused him to rethink what he wanted from life. He challenged himself to do something different, and his passion for investing and wealth management emerged as his new career goal.
It wasn’t an easy path. Studying for the Series 65 - Uniform Investment Adviser Law Exam, is a full-time job itself, but Justin climbed that mountain around his very high-profile full-time job. He passed the first time he took it. Then, on November 26, 2024, he signed off from WSB-TV with three hilarious words and launched Exit Wealth, a private investment firm that works with ultra-high-net-worth individuals.
Our interview with Justin happened just weeks after he embarked on his second act. In this episode, Justin shares his history in TV news, some of the fun stories that are always part of live TV, his painful turning point, the thought process behind leaving what appears to be a “cushy” job, and the mountains he had to scale to make his second act a reality.
Learn more about Justin by Googling his name and learn more about Exit Wealth by visiting their website.
Second Act Stories theme music: "Between 1 and 3 am" by Echoes
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