Brent Rivard had a long, successful career in advertising, working for major ad agencies in New York and Toronto. But as he entered his 50s, Brent faced an industry that is focused on youth in both it’s work and it’s staffing. The average age of an individual working in advertising is just 29 years old.
Teamed with two advertising executives also in their early 50s, he is in the process of building a groundbreaking agency called “Geezer.” The new company is different from traditional agencies in two major ways:
- Geezer is focused on serving the 50+ market (the most lucrative segment of the population);
- The agency is staffed by seasoned veterans – all with 25+ years of experience in the advertising profession.
According to Brent, “Ageism is a big problem in the advertising agency world and we need to do something about it.”
Click here to learn more about Geezer and their unique approach to advertising.
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