Mastering Content Strategy for Business Growth: Lindsay Smith’s Journey from Corporate to Creative Entrepreneur | Ep #179

Are you a creative thinking about going into business for yourself?

You'll want to tune in for this episode of the Second Act Success Career Podcast, where host Shannon Russell chats with Lindsay Smith, a seasoned copywriter and content strategist, about her inspiring career journey to building her own business. From her beginnings at the Canadian Broadcasting Corporation (CBC) to a thriving career in advertising, Lindsay discovered her passion for storytelling and content creation. Now the founder of Lindsay Smith Creative, she helps small business owners transform their relationship with content by blending strategy, creativity, and intuition. Lindsay shares actionable tips for crafting compelling content, overcoming overwhelm, and trusting your creative instincts to grow your business in 2025 and beyond.

If you’re ready to use content to elevate your brand or considering a leap into entrepreneurship, this episode is packed with wisdom you don’t want to miss.

Takeaways:

1. Content Strategy Simplified: Learn why content isn’t just social media—it’s your website, email marketing, blog, and overall online presence.
2. Trust Your Creative Instincts: Discover how to unlock your best ideas by stepping away from the screen and embracing creative intuition.
3. Permission to Pivot: Overcome fear and take the leap into entrepreneurship by leveraging transferable skills from your previous career.
4. Consistency Over Perfection: Focus on sharing authentic, valuable content rather than chasing rigid posting schedules or algorithms.
5. The Power of the Long Game: Understand why success in business and content marketing requires patience, persistence, and a willingness to embrace mistakes.

SHOW NOTES:
https://secondactsuccess.co/179

Connect with Lindsay:
https://www.lindsaysmithcreative.ca/
https://www.instagram.com/lindsaysmithcreative/
https://www.lindsaysmithcreative.ca/contentmagic-podcast

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