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October 15, 2025 76 mins

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Welcome to Season 5, Episode 11, of "Secondhand Talent: The Podcast"!!! We're so happy we're here and so, so incredibly grateful for all of your love and support along the way. On behalf of all of us here at Secondhand Talent, Steiner & Steener - WE LOVE YOU, FRANDS!!!

This week we have the pleasure of releasing to you our interview with musician and all-around musical maven, Asher Fulero. Asher discusses the establishment of his independent record label, Full Arrow Records, and the complexities of vinyl pressing. He shares insights into his musical influences, early experiences, and the evolution of his career as a musician.

The importance of passion, presence, and the multifaceted nature of the music industry are emphasized, highlighting the continuous journey of an artist. In this conversation, Asher Fulero discusses the complexities of the music industry, emphasizing the importance of endurance, teamwork, and the often-overlooked roles that support independent musicians.

Finally, Asher shares insights on his album 'Catching Air', co-produced with Steve Berlin of Los Lobos, the impact of YouTube on music careers, and the evolution of his sound. The dialogue highlights the journey of musicians and the significance of community in navigating the challenges of the music world.

Testimonials:

“Asher Fulero is not only one of the West Coast’s most reliably excellent keyboardists, he’s increasingly one of the coolest independent producers and composers going today with a reach and comfort level in everything from jazz to jam, electronica to experimental, twangy to Technicolor, and beyond.” — Dennis Cook

“"The man is simply a relentless jack of all trades; the diversity in his musical talents is astonishing"”  — Lost In Sound

“"Asher Fulero is a multi-faceted threat. To call him merely a keyboard virtuoso feels like an insult to his skills as a producer, creator, and all-around artist."” — Lunacy Audio

Links:

Website: https://asherfulero.com/

IG: @asherfulero 

YouTube:  @AsherFulero   |  @asherfuleroband2551  

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Chapters

00:00 Opening Credits
00:28 Introducing Asher Fulero: A First-Hand Talent
02:47 Musical Influences and Early Experiences
08:47 Realizing a Career in Music
15:29 The Importance of Secondhand Talent
18:40 The Ecosystem of Music Promotion
23:04 The Journey of a Musician: Equipment and Learning
29:33 Recording Experiences and Studio Insights
36:38 Catching Air: The Story Behind the Album
50:39 The Birth of Full Arrow Records
55:26 The Vinyl Resurgence and Its Impact
01:02:31 Artistry and Endurance in Music

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With "Secondhand Talent", we want to devote a platform to taking moments to shine the spotlight on those that manage the spotlights. We want to use this platform to highlight some of our incredible colleagues in the industry whose names you might otherwise never hear. Thank you for joining us - come along, stay a while!

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Steiner & Steener

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