March 25, 2024 • 32 mins
Ever wanted to write a business book? In this episode, Justine spills the beans on the realities of authorship, from the publishing industry’s intricacies to the strategic use of a book as a marketing powerhouse.
Learn what it takes to go from idea to published author as Justine delves into the meticulous process of transforming a mere outline into a manuscript—discussing the end-to-end process including the costs plus consistency vs procrastination, the writing process and balancing book duties with running a business.
We'll uncover the critical importance of pre-sales, the hustle of marketing, and the weighty financial considerations that come with getting a book into the eager hands of readers.
Join us as we navigate the publishing roller coaster and how to create a book with the potential to empower business owners across the globe to reach financial success.
Want to grab a copy of my new book? Jump on the waitlist NOW!
This episode is brought to you by Become A Business Money Magnet - Simple habits to manage your money and supercharge your profits!
Want 30 Ways to Save Money in your Business? Download the guide here.
Need a business finance coach or want to get your pricing sorted? Book a Strategy Call NOW.
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Host: Justine McLean – Flossi Creative
Producer: Leah Stanistreet – Snappystre...
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
You're listening to the Secrets of Successful
Business podcast, your go-tosource for business tips, tricks
and proven strategies that willhelp you create a streamlined
and profitable business.
We chat to the best minds inbusiness about their journey.
It's my business and I'll do itmy way, how they started,
rather than going harder to getmore focus on growing more with
(00:25):
what you have, what they learnedalong the way.
How long are you going to givethis?
Speaker 2 (00:29):
What compromises are you going to make Just because
you can do it?
Speaker 1 (00:32):
doesn't mean that you should do it.
It's really important toremember that it's a long game
and, of course, we'll ask themfor their secret source for
creating a successful business.
If you're not feeling you'renot doing it right, you should
be struggling at times.
That is part of the journey.
Join us as we take a sneak peekbehind the curtain.
Talk solutions for thosebusiness pain points, working
(00:52):
smarter, not harder, mindset andthe challenges of fitting it
all in with the demands oftoday's busy life style.
If you're a business owner,side hustler or just starting
your business journey, thispodcast is for you.
Now here's your host, businesscoach and content creator,
justine McLean from FawcayCreative.
Speaker 2 (01:13):
Hello and thanks for joining me on the podcast today.
In case we haven't met, I'mJustine, a small business owner
on a mission to uncover andshare the secrets of creating
and running a profitable,sustainable and successful
business.
I've been in business for over20 years now and I get to use
all that I've learned along theway to help other women in
business reduce the overwhelm,gain visibility around their
(01:37):
numbers, charge what they'reworth and make more money.
It's about designing a life youlove that fits into your
definition of success.
So if I can help you create theprofitable business you deserve
, please reach out Now withoutfurther ado.
Let's dive into today's episode.
Hello and welcome to a brandnew episode of the podcast and a
(02:02):
big shout out to all of ourinternational listeners, because
I got some stats overnight thatshows me that there are a lot
of you in some pretty fabulouslyfascinating countries, a lot of
which I have never been to andone day hope to visit.
So thank you for tuning in fromwherever you are in the world,
it's amazing to have you hereNow.
(02:24):
If you have been following meon social media or following
this podcast for a while, or ifyou get my newsletter, you'll
know that I have just written abook.
It is off with the publisherand they're doing their thing
right now.
75,000 words, 20 days ofwriting, 10 days of edits all in
(02:45):
the space of two months and itis going to publish in early
June 2024.
The book is called Become aBusiness Money Magnet Simple
Ways to Manage your Money andSupercharge your Profits and
it's something that I am reallyproud of.
It's definitely not the bookthat I thought I would write
(03:06):
when I was dreaming of writing abook when I was 17 or 18.
That was surely some fantasyfiction novel that was set in a
magical place with fantasticcharacters, but nevertheless, it
is the book that was in me andthe book that it turned out.
I had to write and when Pushcame to shove, it was pretty
(03:29):
easy for me to get it down onpaper.
So what's it all about?
Well, just as the title says,it covers things like money
mindset those essentialfinancial foundations, the good
money habits to the practicalthings that you need in business
, like pricing for profit,learning how to tell the stories
of your business number so thatyou're always in control, how
(03:51):
to put on that consultant's hatand to grow your business to
achieve the success that youwant that success that is
definitely on your terms.
And in the book I share thosesimple habits that will help you
manage your money and teach youexactly how to supercharge your
profits.
And the thing that I love aboutthe book and I've had half a
(04:14):
dozen readers now look at thebook and the thing that they all
love about the book is that youknow, finance is not generally
a sexy topic.
There aren't too many of us whowill be reaching out to pick up
a finance book, but in everycase the readers have said just
how much they love the book, howeasy it is to get through, it's
very digestible, and what makesit really relatable for them
(04:37):
are the case studies that aretaken from real life situations
and client experiences that I'vehad throughout my 30 years in
business, and in addition tothat there are tools and
actionable step by step guidesthat will definitely help you
improve your financial literacyand your business in the process
(04:58):
.
And my readers like the factthat they could see themselves
in some of those case studies,but that in each of the case
studies, especially where theycould see themselves, I kind of
went that one step further,shared those step by step
processes that we used to gofrom where we were in the
business to the outcomes, theamazing outcomes that we managed
(05:19):
to achieve, and so all of thereaders felt that was something
that they could do and do reallyeasily.
So I'm super proud of the wayit's turned out and I can't wait
for it to publish now, and Ihope everybody loves it as much
as I do.
When I first got my bookcontract back in gosh I think it
was October last year I had anumber of people reaching out to
(05:41):
me and sort of saying well, howdid I go about it?
What was the process like?
So I thought it would beworthwhile sharing that in this
episode for anyone who might beinterested in writing their own
business book.
First of all, to get a businessbook published, it's not that
easy.
There are lots of ways that youcan go about it.
Sure, you can self publish.
I worked in the publishingindustry many years ago and I
(06:04):
know exactly what would havebeen involved in self publishing
, so it's not something that Iwas particularly keen to do by
myself, and so I really wantedto use a publisher.
Now, the reality is that,particularly here in Australia,
there are not too manymainstream publishers that they
want to publish business books,but they are prepared to take a
chance on an unknown or firsttime author.
(06:27):
That's me, and also someone whodoesn't have a massive social
media following, because if youdon't have that, how can you
sell it?
Okay, fair enough.
That's probably also me, but Ibelieve that there is some.
You know that the quality inthe book, the quality in the
writing, the subject matter ishopefully going to speak to
(06:48):
people and that once we get itout there, we'll kind of share
that by word of mouth.
Nevertheless, I understandwhere the publishers are coming
from.
So a lot of publishers are notreally interested in working
with authors on business books.
They tend to go to biginfluencers who have got big
followers and in some cases theywill publish their books for no
(07:11):
cost to the author.
In fact, what they'll do isthey'll give them an upfront
royalty payment, or what's knownas an advance, and so that
allows the author to have sometime to sit and write and not
have to worry about runningtheir business or finding other
ways to get paid.
But that is extremely rare.
By far the most popular way togo about putting together a
(07:35):
business book and to getting apublisher to say yes to your
idea is really understandingfrom the outset that to publish
your book it will probably costyou money.
How much it will cost you isgoing to depend on the publisher
, but essentially what you'redoing is you are sharing the
risk.
You're putting some skin in thegame to cover things like the
(07:57):
editorial costs, getting thecover done, the printing of the
book and the distribution,because, while all of these
things sit in the publisher'sarea of expertise, what you're
doing is you're just giving themsome funds to go ahead and help
them do that.
So for me, there was definitelya cost to this book.
(08:17):
I have essentially paid for anindependent editor, along with
the publisher, because I reallywanted to make sure that this
book hit Do.
I think that I am going to makeall of that money back?
Probably not in book sales thatis the reality.
But what I'm hoping to do is toreally promote the products and
(08:37):
services that I offer andentice people to come into my
programs and to work with me ona one-to-one basis or in my
workshops to help them take thatnext step in their financial
literacy journey.
So when you are consideringwriting a business book, that is
really the first thing.
(08:57):
You need to know that inAustralia in particular, it is
going to cost you money.
Whether you self publish orwhether you go with the
publisher, there will be someskin in the game financially on
your behalf, so you have to beprepared for that cost.
The next thing that you need todo is you need to really sit
down and think about what yourbook is going to be about, what
(09:20):
you are going to write about,what's the point?
Who is your audience?
Because you need to complete apublishing proposal and your
publishing proposal is going toask you all of those things and
then some it's going to ask whyyou, why this book and why now,
what is the outline of the book?
So can you write out all of thechapters that will be in the
(09:41):
book and really do a deep diveinto what each of those chapters
will be about?
Who is going to help youpromote your book?
How are you going to marketyour book?
How are you going to sell it?
And in addition to that, it'sgoing to want you to set out
comparison titles so that thepublisher doesn't really have to
do that homework.
(10:02):
You've done that homework, thatmarket research to see who's
written a book that might be alittle bit like yours, so that
they can do a sense, check onhow it stacks up, how it stands
up to the other title, but alsothey can look at that other
title and see how that title isgone, because if that title has
been a flop and your book is onthe same you know subject, then
(10:22):
most likely they won't take yourbook, because they'll just
assume that your book willprobably be a flop too.
So there's lots of things thatgo into that publishing proposal
, so you really need to beprepared for that, to sit down
and put a comprehensive proposaltogether where you put
everything in or your ideas, youlay it all out there on the
(10:43):
table, and then, on top of that,you need to write at least one
sample chapter.
Some publishers will want twosample chapters.
In my case, I only wrote theone.
Why?
Because they want to see if youcan write what your tone is
like, whether it is engaging,whether the work can be easily
read, whether or not they'regoing to have to do a lot of
(11:05):
work on their end in terms ofthe editorial before they can go
ahead and publish.
So the proposal is the firstthing.
Now, in my case, I sent myproposal out to three publishers
.
I was rejected by the firstpublisher because I didn't have
a big enough social mediafollowing.
They absolutely loved the idea.
They told me, though, thatbusiness books were really hard
(11:28):
to sell and not selling well inAustralia at the time, and that
in the previous 12 months,they'd only had one book that
had done really well, and thatwas because the business owner,
the business writer, had a bigsocial media following.
So unless I fit into thatbasket, I was out.
They wished me good luck.
(11:48):
They were very happy.
They said that they hoped thatI could prove them wrong because
they felt that this was thebook that was really needed in
the market for all of thosesmall business owners who were
struggling with the finance.
I got accepted then by the nexttwo publishers who read my
proposal, which was fantastic,and I spoke to both of them on a
(12:09):
Zoom call and I really thenjust went with my gut.
My decision to go with the ruralpublishing company is something
that I'm really happy I made,because I now live in regional
New South Wales.
While I'm definitely not rural,I'm not in a remote location.
I'm in a region, which meansthat when you're out of the city
(12:31):
you just don't tend to have thesame resources and
opportunities as business ownerswho are living and working in a
major city in this country.
So the rural publishing companyreally promotes and helps
authors who are living in thoseregions not just published
business books but also sorts ofbooks, so both fiction and
(12:52):
nonfiction titles.
They've been amazing to workwith really on the ball.
They came up with a beautifulcover design.
In my opinion, that absolutelyhit my brief, because that's the
other thing you have to do.
You have to give them ideasabout things like your cover,
and they are in the process ofdoing their thing right now and
(13:14):
they're going to promote,particularly in the region.
So they're going, theiroutreach is going to be very
much around regionalpublications and regional
centres and bookstores, so thatmy book will have an opportunity
to go into places that a lot ofmainstream publishers won't
even consider.
In addition to that, theyactually have access to all of
(13:35):
the big publishers as well, soAmazon and Booktopia and all of
the big bookstores andbookchains.
So there are opportunities thatare going to be everywhere for
this book and I'm reallythrilled with that decision.
So once the contract was signedand delivered back to the
publisher, it was then about thewriting process, and while I
(13:59):
got that signed and sent offback in October, I'll be honest,
I procrastinated for a verylong time about getting started
on this book.
Obviously, I had written thefirst chapter.
I had sat down and put togethera really comprehensive chapter
outline and made notes ofeverything that I wanted to say
(14:21):
in the book before I had, and Iincluded that in my publishing
proposal.
But I now had to sit down andrelook at that and decide
whether or not that was going tohit the mark and then how I was
going to write, what my writingprocess would be.
And the interesting thing, theinteresting stat that I kind of
got at the time was that 97% ofwriters who actually sign book
(14:47):
contracts never complete theirmanuscript.
And that's according to someonecalled Synergy Whisperer.
The publishers that I'd spokento said it was more like 80% of
people who sign contracts herein Australia never complete the
manuscript.
But it's such an interestingstat and, honestly, when you get
started, it kind of makes sense.
(15:07):
Why?
Because first of all, as I said, you have to decide on what
your process is.
You can talk to a lot ofdifferent writers and they'll
have a very different process,but you have to work out what
your process is and then, onceyou know what that process is,
you have to be disciplined aboutgetting started and just stick
at it.
(15:27):
And that's not easy becausesome days you'll turn up to
write and there are no words.
Getting 500 words down on papercan take hours and can be
excruciatingly frustrating,whereas there are other days
when you can sit down to writeand 3000 words just flow out of
you and, given that I knew mytarget was 75,000 words, that
(15:50):
was kind of a big, daunting taskthat was ahead of me.
So I did a lot ofprocrastinating this side of
Christmas.
I did sit down and go throughthe table of contents and work
out what it was that I wanted tosay and I really kind of got
that very honed as we led intoChristmas of 2023.
But then Christmas came, ourkids came to visit, we had some
(16:13):
weeks off and all the while inthe back of my mind, I knew I
had to write this book.
I knew I had to get started andso I made this decision that
once we got through the new year, in that first week of January,
I would go back and I wouldkind of really hit it and I
would be this dedicated,fabulous writer and I would sit
down every day and I would do it.
(16:35):
And that's certainly how itstarted.
There were some days that I justcould not work at all.
I would sit down and write andI might as well have been just
throwing spaghetti at the wallFor all the work that I had done
putting the outline togetherfor the book.
I just could not find the wordsto put down on paper or to put
(16:59):
the words that I had in my headon paper in a way that would
make sense to someone who wasn'tnecessarily a money person,
because in the back of my mind Iknew that I was writing my book
for the me 30 years ago when Istarted my business, who
definitely didn't do numbers.
But then I also wanted to havea book that built on that, so
(17:20):
that if you did have someunderstanding of numbers you
could actually then take yourbusiness to the next level, grow
it, scale it so that you weregoing to make money.
I've even got a section inthere on how to sell your
business if you're at that stage.
But sometimes that was justplain difficult to sit down and
do.
My process was that I'd get upin the morning, do my exercise,
(17:42):
because if I don't exercise inthe morning I don't really do it
.
So I would do that and then Iwould just sit at my desk and I
would write.
I did that before I checkedemails, before I let any of the
other stuff come in.
I wouldn't even look at socialmedia because I just knew that
would be a distraction for meand I told myself that I had to
sit for two hours and write.
(18:04):
And sometimes when that twohours was up, I was praising God
that it was done and happy forthe 500 words that I'd managed
to get out.
And other times I'd get to thattwo hours and I would be on
such a flow that I would writefor three or four or sometimes
even five hours solidly and justget it done until my brain no
(18:26):
longer worked.
The thing about writing thatbook and I did that in 20 days,
with an occasional day of hereand there, and I just wrote.
I didn't sort of go back andsense, check and edit so much.
I did sort of read and make,reread what I'd written in some
cases and make sure it flowed.
But I think the thing aboutdoing that and doing that in
(18:47):
such an intense way and notgiving myself that longer period
of time to write so in otherwords not getting started before
Christmas, which is really whatI should have done is that I
had put myself under a lot oftime pressure and even the time
off that I had over Christmas inthe back of my mind, that
pressure was building andbuilding because I knew I had a
deadline.
I knew I had to get themanuscript to the publisher by
(19:09):
the end of February.
So I kind of painted myself intoa bit of a corner and in doing
that it meant that because I wasso focused on writing, a lot of
the other things that I wasdoing in my business had to take
a bit of a pause.
So I still delivered all of mycoaching sessions.
I still delivered all of thespeaking sessions and workshops
that I'd been paid to do.
(19:30):
I still turned up for my group,business Money Magnet, and we
had great chats andconversations.
But the selling in my businesshad to take a bit of a stop, a
bit of a pause.
There is absolutely no questionabout that.
So I worked really hard over,you know, as I said, 20 days in
(19:52):
total until I got to the end ofthe very last chapter, and then
I needed to start the editingprocess.
And so for me, the editingprocess literally started with
me throwing each chapter intoGrammarly and getting Grammarly
to pick up spelling mistakes andpunctuation and do a sense,
(20:13):
check on things that you knowmaybe didn't make a lot of sense
.
So doing that and then doingrewrites as I read through every
word took me another 10 days.
Of course, in amongst all ofthat I was doing things like
working with the publisher onthe cover, thinking about how I
could reference the book in theworkshops that I was going to
(20:34):
deliver, the sorts of ways Icould tie everything that I was
doing, you know now, even in theearly part of this year, into,
you know, the ultimate kind ofsale of the book, and so I was
thinking about all of that anddoing all of that at the time.
And then Kate Toon suggestedthat I get some readers on board
(20:56):
to read the book.
I had some family members whowere reading the book and that
was amazing because they'rebusiness people and they gave me
some great thoughts around thebook.
But the readers that I gotinvolved were people who were my
ideal audience, my targetaudience, the people who I want
to ultimately sell the book to,and those readers were fantastic
(21:19):
because they all came back withdifferent ideas and thoughts
and I think I implemented justabout every single one of them
into the book.
In addition to that, once I'dsort of done my editing process
and taken in the readersthoughts, I had actually
employed an independent editor,so separate to the publishing
company, who is a seasonedauthor herself, but she's also
(21:43):
she happens to be the editor,the managing editor of
fightercomau.
Her name is Sarah MegginsonShout out to Sarah, who has been
amazing.
And Sarah has done anindependent edit of the book and
looked at it from a sense check.
Sarah is a finance person, soshe understands she is super
passionate about being anadvocate for increasing
(22:04):
financial literacy.
So we're both on the same page,we both have the same mission,
and so Sarah, had you know, wasalso able to make some great
comments and suggestions, all ofwhich have been taken into the
book.
So I delivered, finally, thiscompleted manuscript to the
publisher.
It ended up being nine dayslate, nine days past the
(22:27):
deadline, but my publisher,sarah and Topey, they were very
forgiving and happy for me to dothat, and so now it's sitting
with the publisher.
The process is that thepublisher will read through and
send it to their editor, whowill come back to me with
initial comments and thoughtsafter reading the book, things
(22:48):
that they may want me to changeor may think that we need to get
rid of or move around, and soon and once that process is done
, both the book and the coverwill sit in essentially
temporary digital files, andthat enables the publisher to
then put the book out forpresale with places like Amazon
(23:12):
and Booktopia.
And the presale period is reallyimportant.
Now there are some experts thatsay that should be anywhere
between three to six months.
For some people that will be abit, you know, a little long.
I think we're going for aboutthe two to one a half month
presale, probably around the twomonth, and in that presale
period anybody who pre-ordersthe book via Amazon or any of
(23:37):
the other publishers sorry, theother bookstores that are
carrying the book, so it couldbe your local Dimmix, you know
all of that counts in terms ofthe book kind of getting on a
must have in your store.
You know sort of list, I guess,is the best way to put it A
very clunky way to put it, butstill so because a lot of
(23:58):
bookstores I mean you canimagine there are thousands of
books that get published aroundthe world every single week and
so a lot of bookstores can'tafford to carry all of that
stock.
They don't know what to takeand so naturally they're going
to take things that do well inpresale and that people are the
most interested in.
So it's super important to beable to sell in presale.
(24:18):
So if you are interested, I amgoing to put a link to a wait
list in the show notes here soyou can get on a list and I'll
let you know when presale islive.
And I would be very grateful,if you are interested in the
book, that you go and buy it inpresale so that it gets on that
list of the must have books inyour bookstore.
(24:40):
So now the book is in the handsof the publisher and we're
waiting for that to be finalisedand go into these folders to
sit in presale.
It's kind of like the fun part.
It's the PR planning, marketingplanning, selling part.
What is it that we're going todo to really promote the book?
(25:01):
And I've got a few differentevents that I have got coming up
over the coming months and inJune, when the book is published
, I'm going to have a fewdifferent events, day long
events that are educationalevents, and we'll also have a
book launch for the book ataround that time.
So there'll be lots happeningin terms of the PR.
We're looking for littlegimmicky things that we can make
(25:24):
that are going to help sell thebook and get people interested.
So I think things like t-shirtsand stickers and bookmarks are
things that have been suggestedto me, so we need to work all of
that out.
But it's definitely the funpart.
It's about me now increasing myvisibility, trying to get
myself on other people'spodcasts, write blogs so that I
(25:45):
can start to sell the book, andI am hiring a PR consultant to
help me through April and May togive myself and to give the
book the best shot of selling.
So that is the process.
That is the process from thebeginning to almost the end,
because I'm still waiting for itto appear on the shelves in a
(26:08):
bookstore for writing any sortof book, really, but
particularly for writing abusiness book.
As I said, there are costsinvolved to write a book and to
publish a book, a business book,and they start at around about
$6,000 and they can go all theway up to $15,000, $20,000,
(26:29):
$25,000.
I've seen some of them.
Fortunately for me, mine is atthe lower end, which I'm very
grateful for.
And obviously then in terms ofcosts, because that is really
important when you make adecision to do something like
this for your business, I see mybook as being that basic entry
(26:49):
level to working with me.
It's going to be that $27tangible thing that you can hold
in your hand and then make adecision about whether it's
worth taking the next step inthat journey of working with me.
So it's definitely going to bea great tool for marketing and
to kind of get my name out.
There are a bit more in thebusiness money space, which is
(27:12):
really important to me.
As I said, will I recoup thecost?
Probably not through book sales, but certainly my aim is to
recoup it through other sales.
So, apart from the cost ofactually working with a
publisher, any additional costsyou might have are things like
your time, because the time thatyou're going to spend writing a
book means that you're notreally doing anything else in
(27:34):
your business.
So unless you've got a teamthat can sort of run with your
business and deliver all thestuff, there's obviously that
time cost which is reallyimportant to consider.
In addition to that, you'regoing to have things like PR and
marketing costs.
If you employ specific peopleto help with things like socials
or run events, you're going tohave those sorts of costs as
(27:54):
well.
There is definitely a costinvolved in doing a launch event
.
So there's that to consider.
If I've had a few people ask meif I'm going to create an
audiobook at this stage, theanswer to that is no.
Why?
Because it costs $5,000 for anaudiobook and I don't know if
it's worth it.
(28:14):
I know a very prominent authorwho has got an audiobook for
their bestselling business bookand I think at last count they
hadn't even sold a hundredcopies of the audiobook.
So there is no way that theyhave made money on those sales.
So it's worth considering.
But there's some of the basiccosts that are involved.
(28:37):
Obviously, you can employ yourown readers.
You can employ your own editor.
I did contras with my readersso my readers got to come into
my business money magnet program, you know, for the reading in a
book, which has been greathaving some extra people in the
program as well.
But, they're the basic coststhat go into selling or
(28:59):
producing and selling a book,writing, producing and selling a
book.
So now, as I said, it's timefor the fun part.
It's sitting down, working outthe marketing and PR campaign
that is in the lead up to thebook publication in June the
official publication and to workout what to do in that pre-sale
(29:19):
window, that eight or nineweeks that we're going to have
in pre-sale to make sure thatthe book gets into all of the
fabulous places so that it'ssitting there on the shelves
prominently and that people willbe interested in buying it.
So I hope I have answered allof those questions that I've
been asked over the last coupleof months about what it's like
(29:42):
to make a business book, whatthe process is and how I found
writing the book.
At the end of it I enjoyed it.
I'm really pleased with myselfthat I got to the end of it,
proud of that personalaccomplishment, because it's
something that I always wantedto do for myself.
So I'm very grateful that I'vehad that opportunity to do that.
(30:05):
But I'm not going to lie, it isnot an easy task and it
definitely takes a lot ofdiscipline and a lot of positive
mindset when you are goingthrough the process, because
there will be times when you'llbe thinking what on earth am I
doing?
Who will want to read somethingthat I have put together?
(30:29):
It's probably a load ofnonsense, and I'm here to tell
you that that is where therubber hits the road, and for me
that was the toughest part byfar.
It wasn't necessarily gettingthe words onto paper.
It was kind of overcoming thatmindset and then thinking, gosh,
what will I do if this doesn'tsell at all?
This is a lot of work and a lotof expense, and what if it
(30:50):
doesn't sell?
But I think for me, havingthese independent readers look
at my book and give me suchbeautiful feedback on it and say
how valuable they found theread, I think that has given me
the confidence to know that thisis a needed book in the market
and I hope it really hits themark.
So thank you for listening.
(31:11):
Hope I've answered yourquestions.
If I haven't, send me an emailadmin at flossyflossicomau or
shoot me a DM over at FlossyFiles on Instagram.
More than happy to answer anyquestions that you've got about
writing a book, and I wouldabsolutely love it if you either
bought my book in pre-sale orif you registered for the
(31:34):
waitlist so I can tell you whenthe pre-sale starts, and I'm
also going to put in the shownotes links to any events that
we have got coming up that arearound the book.
So thank you so much forlistening.
Until next time, keep on livingyour definition of success.
Speaker 1 (31:56):
Thanks for listening to the Secrets of Successful
Business podcast.
For more information on allthings business, head to
flossycomau and make sure youhit subscribe on the show so you
don't miss another new episode.
If you're enjoying the show,please give it a quick rating or
review, share it on yoursocials or with friends who
might enjoy it.
(32:16):
Catch you next time.
You're listening to the Secrets of Successful
Business podcast, your go-tosource for business tips, tricks
and proven strategies that willhelp you create a streamlined
and profitable business.
We chat to the best minds inbusiness about their journey.
It's my business and I'll do itmy way, how they started,
rather than going harder to getmore focus on growing more with
(00:25):
what you have, what they learnedalong the way.
How long are you going to givethis?
Speaker 2 (00:29):
What compromises are you going to make Just because
you can do it?
Speaker 1 (00:32):
doesn't mean that you should do it.
It's really important toremember that it's a long game
and, of course, we'll ask themfor their secret source for
creating a successful business.
If you're not feeling you'renot doing it right, you should
be struggling at times.
That is part of the journey.
Join us as we take a sneak peekbehind the curtain.
Talk solutions for thosebusiness pain points, working
(00:52):
smarter, not harder, mindset andthe challenges of fitting it
all in with the demands oftoday's busy life style.
If you're a business owner,side hustler or just starting
your business journey, thispodcast is for you.
Now here's your host, businesscoach and content creator,
justine McLean from FawcayCreative.
Speaker 2 (01:13):
Hello and thanks for joining me on the podcast today.
In case we haven't met, I'mJustine, a small business owner
on a mission to uncover andshare the secrets of creating
and running a profitable,sustainable and successful
business.
I've been in business for over20 years now and I get to use
all that I've learned along theway to help other women in
business reduce the overwhelm,gain visibility around their
(01:37):
numbers, charge what they'reworth and make more money.
It's about designing a life youlove that fits into your
definition of success.
So if I can help you create theprofitable business you deserve
, please reach out Now withoutfurther ado.
Let's dive into today's episode.
Hello and welcome to a brandnew episode of the podcast and a
(02:02):
big shout out to all of ourinternational listeners, because
I got some stats overnight thatshows me that there are a lot
of you in some pretty fabulouslyfascinating countries, a lot of
which I have never been to andone day hope to visit.
So thank you for tuning in fromwherever you are in the world,
it's amazing to have you hereNow.
(02:24):
If you have been following meon social media or following
this podcast for a while, or ifyou get my newsletter, you'll
know that I have just written abook.
It is off with the publisherand they're doing their thing
right now.
75,000 words, 20 days ofwriting, 10 days of edits all in
(02:45):
the space of two months and itis going to publish in early
June 2024.
The book is called Become aBusiness Money Magnet Simple
Ways to Manage your Money andSupercharge your Profits and
it's something that I am reallyproud of.
It's definitely not the bookthat I thought I would write
(03:06):
when I was dreaming of writing abook when I was 17 or 18.
That was surely some fantasyfiction novel that was set in a
magical place with fantasticcharacters, but nevertheless, it
is the book that was in me andthe book that it turned out.
I had to write and when Pushcame to shove, it was pretty
(03:29):
easy for me to get it down onpaper.
So what's it all about?
Well, just as the title says,it covers things like money
mindset those essentialfinancial foundations, the good
money habits to the practicalthings that you need in business
, like pricing for profit,learning how to tell the stories
of your business number so thatyou're always in control, how
(03:51):
to put on that consultant's hatand to grow your business to
achieve the success that youwant that success that is
definitely on your terms.
And in the book I share thosesimple habits that will help you
manage your money and teach youexactly how to supercharge your
profits.
And the thing that I love aboutthe book and I've had half a
(04:14):
dozen readers now look at thebook and the thing that they all
love about the book is that youknow, finance is not generally
a sexy topic.
There aren't too many of us whowill be reaching out to pick up
a finance book, but in everycase the readers have said just
how much they love the book, howeasy it is to get through, it's
very digestible, and what makesit really relatable for them
(04:37):
are the case studies that aretaken from real life situations
and client experiences that I'vehad throughout my 30 years in
business, and in addition tothat there are tools and
actionable step by step guidesthat will definitely help you
improve your financial literacyand your business in the process
(04:58):
.
And my readers like the factthat they could see themselves
in some of those case studies,but that in each of the case
studies, especially where theycould see themselves, I kind of
went that one step further,shared those step by step
processes that we used to gofrom where we were in the
business to the outcomes, theamazing outcomes that we managed
(05:19):
to achieve, and so all of thereaders felt that was something
that they could do and do reallyeasily.
So I'm super proud of the wayit's turned out and I can't wait
for it to publish now, and Ihope everybody loves it as much
as I do.
When I first got my bookcontract back in gosh I think it
was October last year I had anumber of people reaching out to
(05:41):
me and sort of saying well, howdid I go about it?
What was the process like?
So I thought it would beworthwhile sharing that in this
episode for anyone who might beinterested in writing their own
business book.
First of all, to get a businessbook published, it's not that
easy.
There are lots of ways that youcan go about it.
Sure, you can self publish.
I worked in the publishingindustry many years ago and I
(06:04):
know exactly what would havebeen involved in self publishing
, so it's not something that Iwas particularly keen to do by
myself, and so I really wantedto use a publisher.
Now, the reality is that,particularly here in Australia,
there are not too manymainstream publishers that they
want to publish business books,but they are prepared to take a
chance on an unknown or firsttime author.
(06:27):
That's me, and also someone whodoesn't have a massive social
media following, because if youdon't have that, how can you
sell it?
Okay, fair enough.
That's probably also me, but Ibelieve that there is some.
You know that the quality inthe book, the quality in the
writing, the subject matter ishopefully going to speak to
(06:48):
people and that once we get itout there, we'll kind of share
that by word of mouth.
Nevertheless, I understandwhere the publishers are coming
from.
So a lot of publishers are notreally interested in working
with authors on business books.
They tend to go to biginfluencers who have got big
followers and in some cases theywill publish their books for no
(07:11):
cost to the author.
In fact, what they'll do isthey'll give them an upfront
royalty payment, or what's knownas an advance, and so that
allows the author to have sometime to sit and write and not
have to worry about runningtheir business or finding other
ways to get paid.
But that is extremely rare.
By far the most popular way togo about putting together a
(07:35):
business book and to getting apublisher to say yes to your
idea is really understandingfrom the outset that to publish
your book it will probably costyou money.
How much it will cost you isgoing to depend on the publisher
, but essentially what you'redoing is you are sharing the
risk.
You're putting some skin in thegame to cover things like the
(07:57):
editorial costs, getting thecover done, the printing of the
book and the distribution,because, while all of these
things sit in the publisher'sarea of expertise, what you're
doing is you're just giving themsome funds to go ahead and help
them do that.
So for me, there was definitelya cost to this book.
(08:17):
I have essentially paid for anindependent editor, along with
the publisher, because I reallywanted to make sure that this
book hit Do.
I think that I am going to makeall of that money back?
Probably not in book sales thatis the reality.
But what I'm hoping to do is toreally promote the products and
(08:37):
services that I offer andentice people to come into my
programs and to work with me ona one-to-one basis or in my
workshops to help them take thatnext step in their financial
literacy journey.
So when you are consideringwriting a business book, that is
really the first thing.
(08:57):
You need to know that inAustralia in particular, it is
going to cost you money.
Whether you self publish orwhether you go with the
publisher, there will be someskin in the game financially on
your behalf, so you have to beprepared for that cost.
The next thing that you need todo is you need to really sit
down and think about what yourbook is going to be about, what
(09:20):
you are going to write about,what's the point?
Who is your audience?
Because you need to complete apublishing proposal and your
publishing proposal is going toask you all of those things and
then some it's going to ask whyyou, why this book and why now,
what is the outline of the book?
So can you write out all of thechapters that will be in the
(09:41):
book and really do a deep diveinto what each of those chapters
will be about?
Who is going to help youpromote your book?
How are you going to marketyour book?
How are you going to sell it?
And in addition to that, it'sgoing to want you to set out
comparison titles so that thepublisher doesn't really have to
do that homework.
(10:02):
You've done that homework, thatmarket research to see who's
written a book that might be alittle bit like yours, so that
they can do a sense, check onhow it stacks up, how it stands
up to the other title, but alsothey can look at that other
title and see how that title isgone, because if that title has
been a flop and your book is onthe same you know subject, then
(10:22):
most likely they won't take yourbook, because they'll just
assume that your book willprobably be a flop too.
So there's lots of things thatgo into that publishing proposal
, so you really need to beprepared for that, to sit down
and put a comprehensive proposaltogether where you put
everything in or your ideas, youlay it all out there on the
(10:43):
table, and then, on top of that,you need to write at least one
sample chapter.
Some publishers will want twosample chapters.
In my case, I only wrote theone.
Why?
Because they want to see if youcan write what your tone is
like, whether it is engaging,whether the work can be easily
read, whether or not they'regoing to have to do a lot of
(11:05):
work on their end in terms ofthe editorial before they can go
ahead and publish.
So the proposal is the firstthing.
Now, in my case, I sent myproposal out to three publishers
.
I was rejected by the firstpublisher because I didn't have
a big enough social mediafollowing.
They absolutely loved the idea.
They told me, though, thatbusiness books were really hard
(11:28):
to sell and not selling well inAustralia at the time, and that
in the previous 12 months,they'd only had one book that
had done really well, and thatwas because the business owner,
the business writer, had a bigsocial media following.
So unless I fit into thatbasket, I was out.
They wished me good luck.
(11:48):
They were very happy.
They said that they hoped thatI could prove them wrong because
they felt that this was thebook that was really needed in
the market for all of thosesmall business owners who were
struggling with the finance.
I got accepted then by the nexttwo publishers who read my
proposal, which was fantastic,and I spoke to both of them on a
(12:09):
Zoom call and I really thenjust went with my gut.
My decision to go with the ruralpublishing company is something
that I'm really happy I made,because I now live in regional
New South Wales.
While I'm definitely not rural,I'm not in a remote location.
I'm in a region, which meansthat when you're out of the city
(12:31):
you just don't tend to have thesame resources and
opportunities as business ownerswho are living and working in a
major city in this country.
So the rural publishing companyreally promotes and helps
authors who are living in thoseregions not just published
business books but also sorts ofbooks, so both fiction and
(12:52):
nonfiction titles.
They've been amazing to workwith really on the ball.
They came up with a beautifulcover design.
In my opinion, that absolutelyhit my brief, because that's the
other thing you have to do.
You have to give them ideasabout things like your cover,
and they are in the process ofdoing their thing right now and
(13:14):
they're going to promote,particularly in the region.
So they're going, theiroutreach is going to be very
much around regionalpublications and regional
centres and bookstores, so thatmy book will have an opportunity
to go into places that a lot ofmainstream publishers won't
even consider.
In addition to that, theyactually have access to all of
(13:35):
the big publishers as well, soAmazon and Booktopia and all of
the big bookstores andbookchains.
So there are opportunities thatare going to be everywhere for
this book and I'm reallythrilled with that decision.
So once the contract was signedand delivered back to the
publisher, it was then about thewriting process, and while I
(13:59):
got that signed and sent offback in October, I'll be honest,
I procrastinated for a verylong time about getting started
on this book.
Obviously, I had written thefirst chapter.
I had sat down and put togethera really comprehensive chapter
outline and made notes ofeverything that I wanted to say
(14:21):
in the book before I had, and Iincluded that in my publishing
proposal.
But I now had to sit down andrelook at that and decide
whether or not that was going tohit the mark and then how I was
going to write, what my writingprocess would be.
And the interesting thing, theinteresting stat that I kind of
got at the time was that 97% ofwriters who actually sign book
(14:47):
contracts never complete theirmanuscript.
And that's according to someonecalled Synergy Whisperer.
The publishers that I'd spokento said it was more like 80% of
people who sign contracts herein Australia never complete the
manuscript.
But it's such an interestingstat and, honestly, when you get
started, it kind of makes sense.
(15:07):
Why?
Because first of all, as I said, you have to decide on what
your process is.
You can talk to a lot ofdifferent writers and they'll
have a very different process,but you have to work out what
your process is and then, onceyou know what that process is,
you have to be disciplined aboutgetting started and just stick
at it.
(15:27):
And that's not easy becausesome days you'll turn up to
write and there are no words.
Getting 500 words down on papercan take hours and can be
excruciatingly frustrating,whereas there are other days
when you can sit down to writeand 3000 words just flow out of
you and, given that I knew mytarget was 75,000 words, that
(15:50):
was kind of a big, daunting taskthat was ahead of me.
So I did a lot ofprocrastinating this side of
Christmas.
I did sit down and go throughthe table of contents and work
out what it was that I wanted tosay and I really kind of got
that very honed as we led intoChristmas of 2023.
But then Christmas came, ourkids came to visit, we had some
(16:13):
weeks off and all the while inthe back of my mind, I knew I
had to write this book.
I knew I had to get started andso I made this decision that
once we got through the new year, in that first week of January,
I would go back and I wouldkind of really hit it and I
would be this dedicated,fabulous writer and I would sit
down every day and I would do it.
(16:35):
And that's certainly how itstarted.
There were some days that I justcould not work at all.
I would sit down and write andI might as well have been just
throwing spaghetti at the wallFor all the work that I had done
putting the outline togetherfor the book.
I just could not find the wordsto put down on paper or to put
(16:59):
the words that I had in my headon paper in a way that would
make sense to someone who wasn'tnecessarily a money person,
because in the back of my mind Iknew that I was writing my book
for the me 30 years ago when Istarted my business, who
definitely didn't do numbers.
But then I also wanted to havea book that built on that, so
(17:20):
that if you did have someunderstanding of numbers you
could actually then take yourbusiness to the next level, grow
it, scale it so that you weregoing to make money.
I've even got a section inthere on how to sell your
business if you're at that stage.
But sometimes that was justplain difficult to sit down and
do.
My process was that I'd get upin the morning, do my exercise,
(17:42):
because if I don't exercise inthe morning I don't really do it
.
So I would do that and then Iwould just sit at my desk and I
would write.
I did that before I checkedemails, before I let any of the
other stuff come in.
I wouldn't even look at socialmedia because I just knew that
would be a distraction for meand I told myself that I had to
sit for two hours and write.
(18:04):
And sometimes when that twohours was up, I was praising God
that it was done and happy forthe 500 words that I'd managed
to get out.
And other times I'd get to thattwo hours and I would be on
such a flow that I would writefor three or four or sometimes
even five hours solidly and justget it done until my brain no
(18:26):
longer worked.
The thing about writing thatbook and I did that in 20 days,
with an occasional day of hereand there, and I just wrote.
I didn't sort of go back andsense, check and edit so much.
I did sort of read and make,reread what I'd written in some
cases and make sure it flowed.
But I think the thing aboutdoing that and doing that in
(18:47):
such an intense way and notgiving myself that longer period
of time to write so in otherwords not getting started before
Christmas, which is really whatI should have done is that I
had put myself under a lot oftime pressure and even the time
off that I had over Christmas inthe back of my mind, that
pressure was building andbuilding because I knew I had a
deadline.
I knew I had to get themanuscript to the publisher by
(19:09):
the end of February.
So I kind of painted myself intoa bit of a corner and in doing
that it meant that because I wasso focused on writing, a lot of
the other things that I wasdoing in my business had to take
a bit of a pause.
So I still delivered all of mycoaching sessions.
I still delivered all of thespeaking sessions and workshops
that I'd been paid to do.
(19:30):
I still turned up for my group,business Money Magnet, and we
had great chats andconversations.
But the selling in my businesshad to take a bit of a stop, a
bit of a pause.
There is absolutely no questionabout that.
So I worked really hard over,you know, as I said, 20 days in
(19:52):
total until I got to the end ofthe very last chapter, and then
I needed to start the editingprocess.
And so for me, the editingprocess literally started with
me throwing each chapter intoGrammarly and getting Grammarly
to pick up spelling mistakes andpunctuation and do a sense,
(20:13):
check on things that you knowmaybe didn't make a lot of sense
.
So doing that and then doingrewrites as I read through every
word took me another 10 days.
Of course, in amongst all ofthat I was doing things like
working with the publisher onthe cover, thinking about how I
could reference the book in theworkshops that I was going to
(20:34):
deliver, the sorts of ways Icould tie everything that I was
doing, you know now, even in theearly part of this year, into,
you know, the ultimate kind ofsale of the book, and so I was
thinking about all of that anddoing all of that at the time.
And then Kate Toon suggestedthat I get some readers on board
(20:56):
to read the book.
I had some family members whowere reading the book and that
was amazing because they'rebusiness people and they gave me
some great thoughts around thebook.
But the readers that I gotinvolved were people who were my
ideal audience, my targetaudience, the people who I want
to ultimately sell the book to,and those readers were fantastic
(21:19):
because they all came back withdifferent ideas and thoughts
and I think I implemented justabout every single one of them
into the book.
In addition to that, once I'dsort of done my editing process
and taken in the readersthoughts, I had actually
employed an independent editor,so separate to the publishing
company, who is a seasonedauthor herself, but she's also
(21:43):
she happens to be the editor,the managing editor of
fightercomau.
Her name is Sarah MegginsonShout out to Sarah, who has been
amazing.
And Sarah has done anindependent edit of the book and
looked at it from a sense check.
Sarah is a finance person, soshe understands she is super
passionate about being anadvocate for increasing
(22:04):
financial literacy.
So we're both on the same page,we both have the same mission,
and so Sarah, had you know, wasalso able to make some great
comments and suggestions, all ofwhich have been taken into the
book.
So I delivered, finally, thiscompleted manuscript to the
publisher.
It ended up being nine dayslate, nine days past the
(22:27):
deadline, but my publisher,sarah and Topey, they were very
forgiving and happy for me to dothat, and so now it's sitting
with the publisher.
The process is that thepublisher will read through and
send it to their editor, whowill come back to me with
initial comments and thoughtsafter reading the book, things
(22:48):
that they may want me to changeor may think that we need to get
rid of or move around, and soon and once that process is done
, both the book and the coverwill sit in essentially
temporary digital files, andthat enables the publisher to
then put the book out forpresale with places like Amazon
(23:12):
and Booktopia.
And the presale period is reallyimportant.
Now there are some experts thatsay that should be anywhere
between three to six months.
For some people that will be abit, you know, a little long.
I think we're going for aboutthe two to one a half month
presale, probably around the twomonth, and in that presale
period anybody who pre-ordersthe book via Amazon or any of
(23:37):
the other publishers sorry, theother bookstores that are
carrying the book, so it couldbe your local Dimmix, you know
all of that counts in terms ofthe book kind of getting on a
must have in your store.
You know sort of list, I guess,is the best way to put it A
very clunky way to put it, butstill so because a lot of
(23:58):
bookstores I mean you canimagine there are thousands of
books that get published aroundthe world every single week and
so a lot of bookstores can'tafford to carry all of that
stock.
They don't know what to takeand so naturally they're going
to take things that do well inpresale and that people are the
most interested in.
So it's super important to beable to sell in presale.
(24:18):
So if you are interested, I amgoing to put a link to a wait
list in the show notes here soyou can get on a list and I'll
let you know when presale islive.
And I would be very grateful,if you are interested in the
book, that you go and buy it inpresale so that it gets on that
list of the must have books inyour bookstore.
(24:40):
So now the book is in the handsof the publisher and we're
waiting for that to be finalisedand go into these folders to
sit in presale.
It's kind of like the fun part.
It's the PR planning, marketingplanning, selling part.
What is it that we're going todo to really promote the book?
(25:01):
And I've got a few differentevents that I have got coming up
over the coming months and inJune, when the book is published
, I'm going to have a fewdifferent events, day long
events that are educationalevents, and we'll also have a
book launch for the book ataround that time.
So there'll be lots happeningin terms of the PR.
We're looking for littlegimmicky things that we can make
(25:24):
that are going to help sell thebook and get people interested.
So I think things like t-shirtsand stickers and bookmarks are
things that have been suggestedto me, so we need to work all of
that out.
But it's definitely the funpart.
It's about me now increasing myvisibility, trying to get
myself on other people'spodcasts, write blogs so that I
(25:45):
can start to sell the book, andI am hiring a PR consultant to
help me through April and May togive myself and to give the
book the best shot of selling.
So that is the process.
That is the process from thebeginning to almost the end,
because I'm still waiting for itto appear on the shelves in a
(26:08):
bookstore for writing any sortof book, really, but
particularly for writing abusiness book.
As I said, there are costsinvolved to write a book and to
publish a book, a business book,and they start at around about
$6,000 and they can go all theway up to $15,000, $20,000,
(26:29):
$25,000.
I've seen some of them.
Fortunately for me, mine is atthe lower end, which I'm very
grateful for.
And obviously then in terms ofcosts, because that is really
important when you make adecision to do something like
this for your business, I see mybook as being that basic entry
(26:49):
level to working with me.
It's going to be that $27tangible thing that you can hold
in your hand and then make adecision about whether it's
worth taking the next step inthat journey of working with me.
So it's definitely going to bea great tool for marketing and
to kind of get my name out.
There are a bit more in thebusiness money space, which is
(27:12):
really important to me.
As I said, will I recoup thecost?
Probably not through book sales, but certainly my aim is to
recoup it through other sales.
So, apart from the cost ofactually working with a
publisher, any additional costsyou might have are things like
your time, because the time thatyou're going to spend writing a
book means that you're notreally doing anything else in
(27:34):
your business.
So unless you've got a teamthat can sort of run with your
business and deliver all thestuff, there's obviously that
time cost which is reallyimportant to consider.
In addition to that, you'regoing to have things like PR and
marketing costs.
If you employ specific peopleto help with things like socials
or run events, you're going tohave those sorts of costs as
(27:54):
well.
There is definitely a costinvolved in doing a launch event
.
So there's that to consider.
If I've had a few people ask meif I'm going to create an
audiobook at this stage, theanswer to that is no.
Why?
Because it costs $5,000 for anaudiobook and I don't know if
it's worth it.
(28:14):
I know a very prominent authorwho has got an audiobook for
their bestselling business bookand I think at last count they
hadn't even sold a hundredcopies of the audiobook.
So there is no way that theyhave made money on those sales.
So it's worth considering.
But there's some of the basiccosts that are involved.
(28:37):
Obviously, you can employ yourown readers.
You can employ your own editor.
I did contras with my readersso my readers got to come into
my business money magnet program, you know, for the reading in a
book, which has been greathaving some extra people in the
program as well.
But, they're the basic coststhat go into selling or
(28:59):
producing and selling a book,writing, producing and selling a
book.
So now, as I said, it's timefor the fun part.
It's sitting down, working outthe marketing and PR campaign
that is in the lead up to thebook publication in June the
official publication and to workout what to do in that pre-sale
(29:19):
window, that eight or nineweeks that we're going to have
in pre-sale to make sure thatthe book gets into all of the
fabulous places so that it'ssitting there on the shelves
prominently and that people willbe interested in buying it.
So I hope I have answered allof those questions that I've
been asked over the last coupleof months about what it's like
(29:42):
to make a business book, whatthe process is and how I found
writing the book.
At the end of it I enjoyed it.
I'm really pleased with myselfthat I got to the end of it,
proud of that personalaccomplishment, because it's
something that I always wantedto do for myself.
So I'm very grateful that I'vehad that opportunity to do that.
(30:05):
But I'm not going to lie, it isnot an easy task and it
definitely takes a lot ofdiscipline and a lot of positive
mindset when you are goingthrough the process, because
there will be times when you'llbe thinking what on earth am I
doing?
Who will want to read somethingthat I have put together?
(30:29):
It's probably a load ofnonsense, and I'm here to tell
you that that is where therubber hits the road, and for me
that was the toughest part byfar.
It wasn't necessarily gettingthe words onto paper.
It was kind of overcoming thatmindset and then thinking, gosh,
what will I do if this doesn'tsell at all?
This is a lot of work and a lotof expense, and what if it
(30:50):
doesn't sell?
But I think for me, havingthese independent readers look
at my book and give me suchbeautiful feedback on it and say
how valuable they found theread, I think that has given me
the confidence to know that thisis a needed book in the market
and I hope it really hits themark.
So thank you for listening.
(31:11):
Hope I've answered yourquestions.
If I haven't, send me an emailadmin at flossyflossicomau or
shoot me a DM over at FlossyFiles on Instagram.
More than happy to answer anyquestions that you've got about
writing a book, and I wouldabsolutely love it if you either
bought my book in pre-sale orif you registered for the
(31:34):
waitlist so I can tell you whenthe pre-sale starts, and I'm
also going to put in the shownotes links to any events that
we have got coming up that arearound the book.
So thank you so much forlistening.
Until next time, keep on livingyour definition of success.
Speaker 1 (31:56):
Thanks for listening to the Secrets of Successful
Business podcast.
For more information on allthings business, head to
flossycomau and make sure youhit subscribe on the show so you
don't miss another new episode.
If you're enjoying the show,please give it a quick rating or
review, share it on yoursocials or with friends who
might enjoy it.
(32:16):
Catch you next time.
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