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May 20, 2025 25 mins

In this successful episode, James Hipkin, CEO and Founder of Inn8ly, shares how he helps founders achieve extraordinary success, by mastering digital marketing.

You will discover:

- Why every startup entrepreneur needs to excel at digital marketing

- How to figure out which digital channels you should be on

- The biggest mistake brands make when defining who they market to

This episode is ideal for Founders, Owners, and CEOs in stages 2 and 3 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quiz

James Hipkin is a seasoned marketing expert with over 40 years of experience helping brands build meaningful, lasting connections with their customers. Starting his career with global giants like Apple, Visa, and Toyota Today, as the CEO of Inn8ly, he empowers small and medium-sized businesses with AI-driven marketing tools and website solutions designed to simplify digital growth. His innovative tool, Marketing Sage, enables business owners to create detailed customer avatars and journey maps, transforming data into actionable insights for targeted, customer-centric marketing.

Want to learn more about James Hipkin's work at Inn8ly? Check out his website at https://inn8ly.com/ VIPChatWithJames.com or MarketingSageAdvantage.com. You can also get a copy of his book "Journey to Success: Digital Marketing for Small Business Owners" on Amazon at https://amzn.to/4bA1F8J

Mentioned in this episode:

Take the Founder's Evolution Quiz Today

If you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.

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