Secrets to Accelerated Growth

In this podcast, Adele Crane addresses common concerns among business owners, especially those with startups or limited experience in sales management, regarding how to ensure salespeople are performing effectively.  

The discussion outlines four key points for managing salespeople: clarity of expectations, proactive monitoring, understanding and applying a sales process, and measuring results. Specific suggestions include providing...

In this episode of "Secrets to Accelerated Growth," Adele Crane of Sales Focus Advisory explores how to assess the viability of startup business ideas with Nancy Harper.

They discuss key indicators for success, and the common pitfalls that cause startups to fail, and emphasize the importance of evaluating market needs, cash flow, and marketing strategies.

Three business cases—an AI firm, an online tool shop, and a...

In this episode of 'The Advisor,' co-host Lisa Urbanski interviews Adele Crane, an eminent business consultant and CEO of Sales Focus Advisory, known for her extensive experience across multiple continents and her work in promoting sales transformations, high-performance teams, and cultural change in organisations.

The discussion centres on aiding start-ups in transitioning to an efficient sales phase. Adele emphasises the ...

In this episode of Secrets to Accelerated Growth, Adele Crane from Sales Focus Advisory addresses one of the most frequently asked questions by business owners about the effectiveness of their sales leaders.

With all the conversations around the leadership of sales teams, what is really important from a business owner's perspective?

She outlines the two crucial aspects that determine a s

 She says, “ From a business owner's p...

In this episode of Secrets to Accelerated Growth, Adele Crane of Sales Focus Advisory discusses common pitfalls in marketing budgets, particularly the ineffective practice of allocating a fixed percentage of revenue.

She emphasizes the need for a strategic, analytical approach to align marketing closely with sales plans. Crane shares a cautionary example of a company whose sales increased by 76% after reducing their marketing budge...

In this episode of 'Secrets to Accelerated Growth,' Adele Crane of Sales Focus Advisory explains the importance of effective lead nurturing for achieving exponential growth.Speaking with Paul Carey, Crane highlights key areas where companies often go wrong in lead generation and management. She outlines the importance of understanding the buyer's journey and internal vetting processes and stresses the need for marketing...

In this episode of 'The Chris Voss Show,' host Chris Voss interviews Adele Crane, a seasoned sales and marketing advisor and author of three books. Crane shares her insights on improving sales and marketing performance, aligning departmental strategies, and achieving quick business turnarounds.

With over 30 years of experience, she discusses the importance of understanding modern buyer behaviour,overcoming departmental terri...

In this episode of 'Secrets to Accelerated Growth,' Adele Crane of Sales Focus Advisory discusses the effective management of field sales teams to achieve accelerated growth. Speaking with Paul Carey, Crane emphasises the importance of making field salespeople focus on sales tasks rather than customer service roles.

She outlines the difference between account ownership and management, highlighting the pitfalls of misusing ...

In this episode of 'Secrets to Accelerated Growth,' Adele Crane of Sales Focus Advisory discusses the shifting dynamics between sales and marketing in driving business revenue. Speaking with Michelle Constance, Crane emphasizes the increased responsibility of marketing in lead generation and the need for alignment between these departments. They explore the validation process that sets clear targets and budgets, emphasizing...

In this episode of 'Secrets to Accelerated Growth,' Adele Crane of Sales Focus Advisory discusses key actions sales leaders must take to achieve accelerated growth in today's market. Speaking with Peter Carey, Crane emphasizes the importance of strategy implementation led by sales leaders and the critical role of validation in ensuring that strategies are feasible and cost-effective. She highlights the need for detailed...

In this episode of 'Secrets to Accelerated Growth,' host Michelle Constance converses with Adele Crane from Sales Focus Advisory. They discuss the keys to achieving accelerated growth in today's market. The discussion delves into different types of growth companies experience, including customer-led growth and challenges faced by startups. Adele emphasizes the critical alignment of sales, marketing, and customer service with the bu...