Having an innovative product is an advantage but having a plan and putting time and effort into executing it is what will make your brand scale.
In this episode, Adam Klosowiak of Klos Guitars shares their innovative products and how their brand grew from mainly a DTC brand in 2015 into other sales channels that helped to explode their brand.
Listen and enjoy this episode!
KEY TAKEAWAYS FROM THIS EPISODE
- We are moving into an era where people are okay with buying everything online.
- With good customer service and a good customer experience, you can solve a lot of those customer hesitations and make them more comfortable buying your product.
- When you have an innovative product and nothing to lose as a new brand, utilizing the tools that other companies are not using is an easy way to get a lot of traction.
- 2021 was a year of sales channel diversification. In 2022, being in more stores is going to improve both store sales and e-commerce sales because you have a more positive feedback loop from both of these channels.
- You may have been DTC first, but you are a brand getting out there trying to grow in whatever way you can.
- It's not about raw intelligence, creativity, or something unattainable, it is about having a plan and putting in a lot of time to execute it.
Recommended Tool: Pipe Drive
https://www.pipedrive.com
Recommended Podcast: How I Built This with Guy Raz
https://www.guyraz.com/#podcasts
Today’s Guest:
Adam Klosowiak is a co-founder and the CEO of Klos Guitars.
Klos Guitars designs and manufactures durable and great-sounding carbon fiber instruments.
Connect and learn more about Adam and Klos Guitars here:
Website: https://www.klosguitars.com
E-mail Address: adam@klosguitars.com
This month's sponsor is Triple Whale. Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today.
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PROMO CODE
Upgrowth
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