I recently did a talk recently all about hosting impactful virtual events.
Here are 4 of my biggest takeaways that you can immediately apply to your next event:
1. Keep a Fast Pace: With short attention spans, you must pack your event with value and maintain a dynamic pace. Avoid long intros and fluff. Get right into the meaty content.
2. Vary Your Guests: Don't rely on the same internal speakers. Bring on customers, prospects, influencers, and subject matter experts. This will add fresh perspectives.
3. Promote Extensively - Think of your event as its own product and promote it across paid ads, organic social media, email outreach to prospects, employee networks, and more.
4. Repurpose Widely Let your content live on! Repurpose it into blogs, newsletters, snippets on social media, and more. Repurposing drives more value and engagement.
Apply these tips to make your next event a lead-generation machine. Let me know if you have any other questions!
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