Verizon Data Breach Report: What GTM Leaders Need To Know Now

On this episode of Security Revenue LIVE, host Taylor Wells (CEO and founder of the Cyber GTM Alliance) sits down with Anshuman Sharman from Verizon’s Threat Research Advisory Center (VTRACK) for an in-depth analysis of the latest Verizon Data Breach Investigation Report (DBIR). Together, they break down what has changed in cybersecurity threats over the past year and what these trends mean for go-to-market leaders—including CROs, CMOs, product teams, and customer success leaders.

Anshuman shares his global perspective on security, highlighting why a worldwide view is essential and how incidents in one geography could foreshadow issues elsewhere. Listeners get a clear explanation of the DBIR, the data-driven methodology behind it, and the importance of frameworks like VERIS and the A4 model for classifying cybersecurity threats.

Key takeaways include a notable rise in breaches involving third parties and supply chain partners (jumping from 15% to 30%), the ongoing surge in ransomware attacks, and the persistent challenge of credential abuse and the human factor in data breaches. Anshuman also discusses the critical need for identity security, proactive credential monitoring, stronger supply chain assurances, and a shift from just-prevention to resilience in product positioning.

The episode further touches on the unique security challenges faced by SMBs vs. enterprise and public sectors, and includes actionable insights for marketers, product developers, and service providers. As the conversation winds down, Taylor and Anshuman explore the dual role of AI in cybersecurity—both as a tool for defense and a weapon for attackers, emphasizing the urgent need for AI security reference architectures.

**Ideal for**: Cybersecurity professionals, GTM and product leaders, service providers, and anyone aiming to understand or respond to the latest data breach and ransomware trends with practical, actionable guidance.

Tune in for a data-rich, insight-packed discussion designed to help you strengthen your company’s security strategy and stay ahead of evolving threats.