Aaron Endré is the founder of Endré Communications, that helps groundbreaking tech companies achieve their growth and impact goals with integrated marketing and PR strategies. Over the past 15 years, he has worked with some of the most innovative and disruptive companies in Silicon Valley — from pre-seed to publicly-traded — helping 3 of them achieve unicorn status; 12 secure profitable exits; and raise over $3 billion in VC funding to date.
Join Host Alex Shartsis in this episode as Aaron takes us into the world of startup PR, sharing the know-how and importance of building effective PR strategies that align with company vision, messaging and timing with market entry.
Show Notes:
0:00 - Introduction of Aaron Endré
4:15 - Structural Advantages for American Startups
7:12 - Understanding Startup PR
18:56 - Evolving PR Strategies for Growing Companies
28:20 - Importance of Messaging for Early-Stage Startups
33:15 - Measuring PR ROI and Impact on Business Metrics
41:24 - Preparation for Journalist Interviews
51:59 - Integrating Marketing Strategies in Customer Contracts
Guest: Aaron Endré (linkedin.com/in/aaronendre)
Host: Alex Shartsis(linkedin.com/in/shartsis)
Audio Engineer & Video Editor - James Fixx (fixxmusic.com)
The Seed to Sequoia podcast is created by Silverwood Advisors to help founders with practical advice on building successful startups.
If you would like to get expert advice for your startup reach out to us on:
Website: silverwood.ai
Linkedin: linkedin.com/company/silverwood-advisors
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