Episode Transcript
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Lunden Souza (00:00):
Welcome to Self
Love and Sweat the podcast, the
place where you'll get inspiredto live your life
unapologetically, embrace yourperfect imperfections and do
what sets your soul on fire.
I'm your host, Lunden Souza.
Hey, before we jump into thisepisode, I just want to make
(00:27):
sure that you get all the freethings possible.
If you haven't already.
You need to get your self-loveand sweat free.
Monthly life coaching calendar.
Honestly, the way to experiencedeep change in your life is by
doing small little things overtime, and so that's what you'll
(00:48):
find in this free calendar.
You can get it by going tolifelikelunden calendar.
Get yours for free and let'sget today's episode.
In recent years, mountingevidence has shown that
effective oral health practicesare not just about keeping teeth
clean.
They play a vital role inpreventing serious health
(01:11):
conditions.
As 2025 is here, understandingthe deadly link between oral
health and systemic diseaseslike heart disease, diabetes and
dementia has become more urgentthan ever.
Like heart disease, diabetesand dementia has become more
urgent than ever.
Surprisingly, while 95% ofpeople report brushing daily,
(01:33):
only a fraction maintain theflossing and gum health
practices needed to protectagainst these broader health
risks.
This highlights the criticalrole of preventative education
and actionable insights inimproving oral health outcomes.
Brynn Snyder is our guest todayon the podcast and she's the
co-founder of Slate, which isthe leading charge in this space
.
Slate is an award-winninghealth tech company, developed
(01:55):
the first ever electric flosserof its kind, and Brynn is a
mother of five with a backgroundin product design, and she's
also the co-founder of Slatewith her husband, who's a
dentist, and they prioritizeaccessible oral healthcare for
health conscious families, andI'm very grateful for both of
(02:17):
them because they gave me sometips on things that really
helped me in some recent dentalstuff we'll talk about on the
podcast here.
But in just two years, thiscompany scaled from a
Kickstarter campaign to a sevenfigure business, which is like
amazing mom, all the thingsright.
I love reading this bio.
I'm getting goosebumps and alittle sweaty here.
(02:38):
She earned features in toppublications like men's health
group allure, as well asappearances on podcasts like how
I Built this and Ask theDentist, and now Self Love and
Sweat.
Brynn, thank you for being here.
I'm so happy to chat with youtoday and talk about our oral
health and just the fact thatyou're such a boss, mom, so
thank you for being here.
Brynn Snyder (02:59):
Thank you for
having me.
I am so passionate about oralhealth you wouldn't think that
someone could be this passionate, but the more I learn, the more
I care, and I think, as a momof five, it just made me realize
like dental bills are expensiveand I would rather focus on
preventative health thanreactionary.
Lunden Souza (03:19):
Yes, totally yeah.
I can think of a lot of kids.
We kids, you know.
We see where it's like they'renot brushing their teeth
properly.
There's like at an early age, alot of decay and things like
that we can talk about.
I'm so excited.
I feel like there's so much tocover.
But especially because so Brynn, refresh my memory on how we
(03:40):
connected you were at an eventand someone recommend you
connect with me.
Brynn Snyder (03:44):
Yes, they were
like you have to meet her, and
so I was so excited so I reachedout and we were able to connect
.
And I think the thing I love isis that you are preventative,
focused, and when we can getother people who realize, okay,
I can make a difference in myown life and there's tools that
(04:05):
make that better.
And that's what we wanted to do.
We had a great patient base atour dental office and, for some
reason, they were educated, theybrushed their teeth, but they
just didn't floss and we werelike, okay, they know they need
to do this, so how do we helpthem?
And one thing was educating,like people don't understand the
(04:26):
systemic issues.
And then two, we needed to makeit easy, and so it's really
cool to see our patients Like weasked our Kickstarter group how
much did you floss before, howmuch do you floss now?
85% of people were flossingfive to seven days a week, like
that's amazing, it's a gamechanger.
Lunden Souza (04:45):
It's like the
thing you don't know you need
and the easiest, most effectiveway possible to make it part of
your routine.
And I just, yeah, I'm sograteful that we connected,
because then we had a littlechat before we scheduled the
time to record this podcast and,of course, I'm asking you all
these questions about this rootcanal that I was about to get
removed, which divine timingfelt so great.
(05:06):
And Brynn was giving me inputand then texting her husband
simultaneously of making surethat, like the dentist I chose
in Salt Lake, and the processthey were going to take was what
they recommended.
So I gave me such a sense ofpeace and clarity when I was on
that journey, cause I was kindof nervous.
I'm like I've kind of just beendoing my research, following my
heart, going to differentdentists, asking as best of
(05:29):
questions as I can, and here'swhat I landed on and it seems
like my, my plan and process wasBrynn and her dentist has been
approved, but it's.
Brynn Snyder (05:38):
Yes, I was like.
This is what I think, but letme confirm that Dr Schneider
would say that you know, Iworked at the dental office for
many years, so I learned a lotand I know a lot about insurance
and x-rays and but I'm not adentist and so I like to call
myself like the dentistinterpreter.
So he'll tell me and I'llfigure out how to make it easy
(05:58):
for people to understand.
Lunden Souza (06:00):
Yeah, you have the
ultimate like phone, a friend
option when it comes to that.
Let's talk about flossingversus brushing.
Why do we think we have tobrush and why is flossing like
the lost art that's going tohelp us in so many other ways
outside of?
Just like what it looks likewhen we smile?
Brynn Snyder (06:16):
Yeah, so typically
I would say if you ask someone
what's more important brushingor flossing most dental
professionals would say flossing, and the reason is is because
of your gum health.
So bacteria sits in your gumsand so if you're flossing,
you're going to be disruptingthat bacteria.
Now a lot of people brush, butthey're not even brushing their
(06:36):
gums, and so if you don't, Ithink the hard thing is is when
I was younger, I thoughtbrushing your teeth means you
get recession, like your gums,that that is the case if you're
doing too hard.
Lunden Souza (06:50):
Like when it
starts to like move up and okay
yeah.
Brynn Snyder (06:53):
I know what that
means, but what we've learned is
is like that you cannot notbrush your gums or you're going
to have bacteria just sitting init, and so flossing really is
the way to disrupt the bacteria.
If you brush, you're missingmore than 40% of your tooth
surface and you're missing a lotof the gums, and so what we
(07:18):
learned in the dental office isthat flossing is very technique
sensitive, and so that's why weinvented our product.
Um, what what we did was weinvented these little gum sweeps
to go into the area where yourgums and teeth touch, because
your toothbrush just goes rightover that, and if you're not
flossing correctly, if you'rejust going in and out, you're
(07:40):
not getting the gums either, andso water flossing is a way.
Some people do that, but thenthey, if you don't string floss,
you're missing the cavity part.
So we wanted to make it so youdidn't need two tools.
You didn't need string flossand a water flosser, but that
you just needed one tool.
So something that always blowseveryone's mind is if you have
(08:04):
gum disease for more than fiveyears, you're 70% more likely to
have dementia.
Lunden Souza (08:10):
Yeah, and I've
been, you know, when you you
know I've been researching a loton this topic.
So then, of course, when I goon like Instagram or other
social media sites, my populatedpages, a lot of interviews
about oral health and all thesedifferent things.
And there was a guy, um that uhwas a doctor, that were, I want
(08:31):
to say he definitely had adentistry and doctor, yeah, kind
of background scenario, butwhat he was saying is like he
had never met a cancer patientthat didn't have something going
on with their oral health, likewith their oral microbiome,
something was off, or you know,bacteria like you mentioned, um,
not addressing cavities.
Brynn Snyder (08:49):
I was like I love
from Dr Mark Berheim.
He is asked the dentist.
He says you can't be healthywithout a healthy mouth.
And I think people don't.
They don't think about whatthey're putting in their mouth,
like monsters, wine, like pop,the pH of those.
Like people don't think aboutthe pH of their mouth.
And and when you're when the pHis lower than seven, the
(09:14):
bacteria are really happy andthey they eat and then they put
acid all over your teeth.
So we can make it easier Sugarright Disruption.
Lunden Souza (09:29):
That's what it
reminds me of right.
Brynn Snyder (09:33):
So what I always
tell people is like if you're
going to drink pop, don't drinkit all day long.
Drink it in 30 minutes, becauseyour mouth is so cool, the
saliva in 30 minutes will goback to a seven.
So your mouth is always tryingto go to a seven pH.
If you drink your pop, it willhave dropped to a three if
(09:58):
you're drinking Coke, so it'sgoing to take 30 minutes to get
back to a seven.
But if you drink pop all daylong, your mouth stayed at a
three the whole day.
So, yeah, or if you're drinkingwine.
It's not like a limit you can't, it's not like you can't do
those things, it's just likeknow what you're doing.
If you have wine, eat cheese,then you can help it go to a
(10:20):
seven faster.
Lunden Souza (10:21):
Oh, I didn't know
that.
So it's more than just likewhen you go wine tasting to have
a nice combo it's actuallyhelping the pH of your mouth.
Brynn Snyder (10:29):
That's, that's, I
think the reason it's a nice
combo is because it it it's likean acidic thing and a alkaline
thing go together and it makesit feel great.
Lunden Souza (10:38):
So good, yeah, and
I my I think I shared this with
you when we first had ourlittle chat off off recording.
But my cousin was a dentalassistant for a long time and I
asked her, like what's the bestthing I can do for my oral
health?
And she's like floss, handsdown.
And she also mentioned tooabout how you said if you're
flossing and you're going justin and out, you know that's why
(11:00):
you go in and you wiggle andmove and you know like create,
and I know that your tool, youknow, does all of that.
And I also, um, yeah, I knowthat when I go to the dentist
they'll ask, like when you floss, does it bleed?
Right, as is the bleedingsomething we don't want to see.
Is that an indicator that wehaven't been flossing regularly?
Brynn Snyder (11:21):
Yes, so because
some people are on video.
I'm going to show you reallyfast how to floss correctly.
And then I also love it yeah.
So it needs to be what's calledthe C shape, um, or with our
product, you need to make surethe gum sweeps are touching your
gums.
So if you're using a floss pickor floss, you want to wrap the
(11:43):
tooth of your gum.
Lunden Souza (11:44):
So Brynn is
flossing on the podcast right
now.
This is a first.
Brynn Snyder (11:47):
Yeah, okay, cool.
So did you see how you're goingto go up?
And then here, the cool thingabout our product is these gum
sweeps have sonic vibrations sothey actually you can just go in
and go side to side and sothese are going to stimulate the
gums.
And it's just your gums need tobe stimulated so the bacteria
(12:08):
gets broken up.
And just like, a manualtoothbrush is good but not as
effective as an electrictoothbrush, string floss is
great if you use perfecttechnique, but our product is
better at stimulating the gums.
So we're really excited just tohelp people not be worried and
(12:30):
to go to the dentist withconfidence.
Lunden Souza (12:34):
Yeah, cause it's
like you go there and you feel
like they're going to give you ayou know floss more or, yeah,
you got a cavity here.
We got to take care of thisRight, and that preventative
piece is huge and it definitelystarted for me from a, like,
aesthetic perspective.
So, growing up as a kid, I hada really crooked teeth and had
(12:54):
to have braces and expanders andteeth moved and all the things.
And I just remember afterwardsbeing like, oh, I love this
beautiful white smile and justyou know, and I had, you know,
it's beyond what it looks like,because I, of course, had issues
and I had this root canal thatI recently had removed and all
of that.
So, yes, it's like the whitenessand the smile, but it's way
(13:15):
more than that.
Like you said, all those, um,yeah, side effects are like,
yeah, secondary diseases anddifferent things, and it's like
you, we put band-aids on thingsbut not thinking to go to the
root, which is sometimes what'sgoing on in the mouth and then,
a lot of times, what's going on,and I always find it
interesting, like we're allwilling to spend a few minutes a
(13:36):
day washing our face, like justspend a minute, or like you can
do this in 30 seconds if youreally want to go that fast.
Brynn Snyder (13:44):
Um, but once
you've disrupted all the plaque
and bacteria from your gums, it,it's now probably on your
tongue, and so we alwaysrecommend the last step of your
dental hygiene to use a tonguescraper.
So ours, uh, has two rows tolift and rake the hairs of the
tongue Cause your tongue hashairs on it, which is crazy and
(14:05):
then the last one's to squeegeeit off.
So I like this because it feelsvery satisfying.
Lunden Souza (14:17):
I love raking my
tongue and scraping my tongue
and people don't think of thattoo.
There was this one woman that Ifollow or saw on social media
and and she was, yeah, really,yeah much older, I think, in
like her seventies, eighties andthey she had really great teeth
and a lot of things.
And she said that her secretright, her like grandma recipe,
if you will was brushing hergums, so like coming here and
(14:37):
brushing that inside of her gumtissue, cause she's like that
part touches your teeth too.
And so I remember, yeah, so Iremember when I watched that
years ago I was like, oh yeah,it's like more than that, and I
got into tongue scraping.
And now when I brush my teeth,you know you get in like, yeah,
crevices of you know, areas thatjust it feels so much more
(14:58):
refreshing.
Um, how do you?
I want to talk about yourfamily and that you have five
kids and I'm sure oral health isa big part of your household
and things.
But, like you know, let's havesome tips on oral health for
kids and, like fam, I know a lotof moms and parents listen a
ton, so I want them to feel likeman if I can't even get my kid
(15:18):
to brush their teeth, freakingout like what do we, what do we
do there?
And then also like mom life ofrunning this incredible business
.
You know, let's, let's talkabout both.
Brynn Snyder (15:28):
Perfect.
I'm passionate about both.
I love helping femaleentrepreneurs and, uh, I also
love getting your kids to to dothings so you don't have to do
them as a parent.
Um, so I like to say it's likegetting your kid to make a bed
when they're five.
You tell them to do it.
They're probably going to do aso-so job and you're probably
(15:50):
going to have to help them, likecrisp out the bed.
So what I've learned is is, ifyou get a three-year-old to
start doing this, they're goingto do it every single night when
they're going to brush theirteeth.
And so I.
It's been fun because I havekids of all ages and so I've.
(16:13):
I started the company, well, soI started working really
hardcore on it when my son wasthree, and so I'm able to see,
like, what happens withimplementation of different kids
at different ages.
So my, my kids are 16, 12, 10,9 and 5.
Well, he just turned six.
It's best, the younger youstart, the easier it is.
(16:38):
And also, like with braces,that is such so hard for kids to
have good oral hygiene duringthe braces.
And so my one daughter we havea braces head that goes on our
product, and she had had bracesfor a year before we had
invented it, and so it took hera longer time to start
(17:00):
implementing it, whereas when myseven-year-old got her braces
her phase one braces she startedoff with a flosser and she
flossed every single night and Ididn't have to worry about it.
So I like to say start themyoung, because it's easy.
But here's my tip I lay my kidson the bed and then we'll use
(17:21):
this type of note as if they area mouse.
So my kid is laying down.
Lunden Souza (17:25):
Brand busted out a
mouth model and we're getting a
demo.
Too Cool, love it.
Thanks for bringing the props.
Oh, and there's.
Brynn Snyder (17:32):
Grace.
So your kid is laying on thebed and I like to kneel on the
side of the bed, standing up ornot standing up, but I'm
kneeling up and then I just usethis and I check every single
tooth.
That they did and it's supereasy.
Lunden Souza (17:49):
So you have your
child on their back, open, wide,
like that model you just opened, and then you, as mom, are
going in and like I'm justlooking over and doing it and it
takes like five seconds.
Brynn Snyder (18:01):
I think the
hardest thing is is like you're
going to bed your kid.
It's been like 40 minutes andall you want to do is want them
to sleep, right.
So it's annoying to do theselittle things, but if you can
get them to do the habits Nowall of my kids floss I don't I
mean sometimes I'll have to saydid you floss?
But the cool thing is is onceyou have your kids flossing
(18:23):
enough, you can look at them andyou can tell if they flossed or
not.
So I can look and say, hey,juliet, you didn't floss tonight
.
Do you want me to do it or doyou want to do it?
And she goes and does it.
Um, a parenting podcast that Ilove is um, simply on purpose,
and she's very passionate.
(18:45):
So you know it's fun to watchher.
But if you get kids investedand you make them feel like they
are in charge, they are usuallyreally apt to please.
And so if Juliet didn't flossher teeth, I will say something
like Jenna, thank you so muchfor brushing and flossing.
(19:07):
And then, all of a sudden,juliet is right behind there
doing it.
Lunden Souza (19:11):
So yeah, the
little ninja ways of parenting
and saying it without saying it.
Brynn Snyder (19:18):
Yeah, I feel like
positive reinforcement is so
much more healthy than sayingwhy didn't you go do this?
So if you can congratulate onechild, the other child will
usually go do it.
But then you have to make sureyou tell that kid Juliet, thank
you so much for flossing, Ireally appreciate that, yeah,
(19:38):
that positive.
Lunden Souza (19:39):
You know we all
want some words of affirmation
and reminders in ways that arenot like you didn't do this.
But yeah, I mean five kidsbeing a mom, figuring out ways
like to build that consistency,but, like you said, figure out
ways to not have to do everysingle thing for all the five
kids and teaching them andhaving that be a part of your
(19:59):
routine.
I mean, I'm sure you and yourhusband are doing it too, so
it's like you know, um, yeah,you're not asking them to do
anything that you're not doing.
Brynn Snyder (20:07):
And I think it's
fun to lead by example, like if
my kids see me doing this, thenthey also want to do it.
It's kind of fun when we getnew employees here at Slate.
You know the parents will getit, and then a few days later
they'll be like my kids reallywant one.
I'm like sure, go get one.
Uh, because the kids, the kidswant to be like you.
Lunden Souza (20:25):
So all you have to
do in those moments I remember
this is not, it's the same, butnot the same when my dad was,
when I was little and my dadwould shave right, he would
shave, and then I would putshaving cream on my face and I
would use this toy spatula thatI had for my little kitchen and
then I would scrape this, thestuff off, right.
It's those moments, or likeeven putting lipstick in them on
(20:47):
the, you know, on in the mirrorwith my mom.
It's those moments where you'relike, yeah, kids want to do
what you're doing too, and thenwhen it becomes less of a chore
and like you have to, or you'regoing to get cavities and more,
just like we wake up, we flossbefore we go to bed and we floss
Like this is just what we doand we get to build those
pathways and patterns sooner.
Right, it is about, you know,the health, but also like that
(21:08):
programming of just as a mom,that repetition and getting them
to to do those things, cause,yeah, it's not, it's not.
Brynn Snyder (21:16):
You know, a walk
in the park sometimes to make
sure, yeah, and like not gettingmad at them when they didn't do
it that one night Cause, like Ican, I'm like okay, let's try
to make sure they do it fivedays a week.
Like if they do it five days aweek we're ahead of the game.
Um, but if you do it and don'tget upset yourself for not
accomplishing the goal,eventually you get to accomplish
(21:38):
the goal.
Lunden Souza (21:40):
I love that.
Say that again.
Do you remember what you said?
Brynn Snyder (21:42):
Say it again,
don't get mad at yourself for
not accomplishing the goal.
If you just keep continuing todo it, you will achieve the goal
.
Lunden Souza (21:49):
Yeah, that that
just keep moving forward.
There was a um.
Uh, I love Brendan Burchard.
Um, he's wonderful, I love hisbooks and stuff and he posted
something on Instagram todaythat I shared and I don't want
to butcher it.
So I'm just looking at my phoneto say what it says.
But it's like, how do you getbetter?
(22:12):
You show up when it's hard andyou do it anyway.
Like you just keep putting inthe repetitions.
Eventually you're going to getthere.
And yeah, it just reminded me ofwhat you said, but differently.
But differently, what's it beenlike building a seven figure
business while having kids and,you know, prioritizing like give
us a insight into your like momslash business, mind.
(22:34):
Right, I know, you know Ialways say Lunden party of one,
and I was just on a call with myfriend Nina, who's a mom too,
and I just, yeah, it's like the,the day-to-day is very
different, obviously, when it'sjust me relying on me than when
it's you, and you know it's not.
I'm sure you guys have a lot ofsystems and processes and
(22:57):
things you've learned and thingsare in flow now, but like that
activation, energy to get abusiness off the ground and
parent five kids and and andlike what was that like?
And what did you learn?
Brynn Snyder (23:08):
And um so I would
first start off with I am a high
energy ADD person so I have,like I think some, some of us
need more resting time.
So I am.
I I'm actually trying to takemore resting time because I kind
of put that off.
I was also taught really greathabits by my parents, so I feel
(23:32):
like I was given a heads upthere.
But I did start a company whenI was 15 and I learned how to do
the books and different thingswhen I was 15.
And I learned how to do thebooks and different things, but
(23:55):
what I have learned how to be amom and and so I did not work
full time until Colton was three.
I worked the whole.
I had two years off in betweenduring my lifespan, so I've
worked from 15, I'm almost 40.
Two of those years I didn'twork, but the rest of the time I
worked like part time or Istarted my own companies.
But working full time is somuch harder.
(24:17):
So I think the moms who arefull time, I just want you to
give yourself a little slackbecause you are amazing.
And then what I found to bereally helpful is every single
Sunday night I plan out thewhole week, every single one of
my kids is a color and they know, like Morgan, is red, so she
(24:39):
just looks at the calendar,looks for any red thing.
We know that we all talk everySunday night what's going on,
and I utilize carpools likecrazy so I know I can't be
everywhere.
I have a nanny who takes kids,but I have five kids and I could
have five basketball games atthe same time, so I make sure
(25:01):
that I I prioritize friendshipswith parents who my kids
interact with.
So I love my daughter's soccerteam.
I see those parents more than Iget to see my typical friends,
and so once a week is all Idrive to soccer, even though she
(25:23):
could have three to five soccergames Strategic, yep.
So carpooling super important,calendaring super important.
Something I do that is nottypical is I actually do a
dinner exchange.
So last year I did it with fourfamilies and we did it.
(25:44):
We had done it for three years.
So I would make dinner onMonday, another mom would make
dinner on Tuesday, wednesday andThursday, and the option was
either you could invite everyoneto your house or you could
package it up and take it to thepeople's houses.
After three years we werefeeling a little bit of burnout.
So now it's just me and anothermom I make.
(26:06):
My husband actually makesdinner on Monday, because he
doesn't usually work on Mondays,and then on Thursdays my friend
Sheris makes the meals, and wejust decided we like going to
each other's houses.
We get to interact with themonce a week and then the rest of
the nights we have familydinner.
Lunden Souza (26:26):
So yeah, and like
that strategy feels connecting.
You know, like you said, you'renot like running, like yes,
you're go, go, go, you're liningthings up, knocking it down,
but it's not like chicken withyour head cut off mode, it's
like strategic and being able tospend time with people twice a
week and being at their houseand your house and getting that
(26:48):
social connection.
That makes me think of, like theblue zones right when it takes
a village, and people areconnecting and there's community
and you know, and I, I love theway you, you know kind of
outlined like the carpooling,the calendaring, like the things
, the colors of what's happening, and you're having like a team
powwow, like you would for yourbusiness and probably do too,
(27:08):
like each week, of who needs todo, what everyone knows, their,
their role, their job, how theycan support the tribe and
everyone can, um, you know, Ithink the, the generation of my
mom and what I saw was like themom, you know, and then I also,
(27:29):
um, there's Italian lineagethere, so it's very much like
the women do the things and takecare of all of it.
And I remember my mom like we're, you know, and like, yeah,
there was support, we carpooled,I played sports, you know we
tag team, of course, but Idefinitely think that, um, and
I'm excited about the fact thatthere can be a culture movement
(27:50):
of like less shame over notdoing all the things and not
needing to have a home cookedmeal, perfect Every time, not
asking.
Brynn Snyder (27:58):
That's not
happening at our house, just to
be clear.
Lunden Souza (28:00):
Yeah and yeah.
I mean I feel like some momsare liberated here hearing that,
because I just can think of mymom and I love her and she's
amazing and wonderful.
And I feel like I lucked out onthe parents card too, in terms
of that leg up of like you wakeup, you do this, you know, this
is how you are successful.
I had Italian immigrants asgrandparents.
It's like you work hard, Right.
(28:21):
But then this is where thatdance of like heart work and
hard work, right of like Iremember just burning candles at
all the ends and being likegrandpa.
I work seven days a week and Iuh go to college full-time and I
started a bit, you know, andthen that works till it doesn't,
and then being like no, I'mgoing to be more strategic.
I have to prioritize theseconnections.
(28:43):
I have to prioritize planningand and making it feel like it's
a structured flow in your lifeand you're not giving all your
energy to one hat, right?
You have your boss hat, mom hat, your individual, you, your
wife hat like that's a lot ofhats to wear and and dance
around.
And how do you kind of yeah,manage those hats of?
(29:06):
I'm sure you probably, you know, aren't checking all your boxes
all the time, for sure, butlike you know what's it like to,
you know, play those differentroles and how do you feel most,
you know, supported and nurturedas Brynn, along this process?
Brynn Snyder (29:23):
Yeah.
So what I think I've learned isyou can't wear all the hats,
and when I get really hard onmyself, it's usually when I feel
like I'm failing because I'mnot doing every hat well, and so
I think you just have to.
I used to be the best partyplanner and my kids' birthday
parties used to be so cute andpeople had awesome little gifts
(29:48):
to go.
I, my birthday parties are aseasy peasy as they can be.
I, like we're today, my son'sbirthday is happening and we're
doing a Nerf gun party in ourchurch's gym, because I didn't
want to do more than that and Ithink that that's free range of,
just like go at it and have alot of space.
(30:08):
But so I would say like knowingwhere your limits are is super
duper important.
Also, I went too hard, I feellike, for the last three years
and my body was feeling it, andso I used to work out every
single morning at 6am and I justdecided the last six months to
(30:28):
sleep more, and then I also havebeen going to therapy, and so I
think the hard thing is is liketherapy costs a lot of money,
and so knowing when you need torest a little is very important
too.
So if you're feeling burnt out,you may be being too hard on
(30:50):
yourself, like I do feel likebeing a mom is the most
important thing to me, and but Ilove running a business, and so
so I felt in the last fewmonths like, oh, I I'm maybe not
enough for my kids, but I wastalking to my sister and she's
like Brynn, you go to everysingle one of your kids' games
(31:13):
and you put them to bed everynight and you read them books,
and so I think, celebrating thewins of what you are doing, am I
going to be a PG mom this year?
I'm not.
Am I going to have time to planextravagant birthday parties?
I'm not, and so I think, if youyou decide you're going to be a
(31:36):
seven figure business, you'regoing to have to get a nanny,
you're going to have to get ahouse cleaner and you're going
to have to probably go totherapy.
Lunden Souza (31:48):
I wish I could hug
you through the screen right
now.
I feel like you know, we, we.
I was having a conversationearlier with a friend where it's
like, yeah, you know that whatyou see on the highlight reels
of social media is not that, andsometimes you think it is that
because we're humans and we getkind of warped in our
perspective.
But you know, like you said,maybe it's not the working out
(32:10):
every morning at 6.00 AM You're,you're getting things off the
plate in order to have thosemoments, like you said, of
bedtime with your kids andreading them books and you know,
showing up in those ways.
And I love that conversationyou had Did you say it was with
your sister where she said youknow, it's like it's hard to see
the water when you're the fish.
We need people who remind uslike that we're doing a good job
(32:32):
, that we're not you know, causewe can get caught up in the
shame and and stuff and justeven like the imposter syndrome
of what it takes to scale andbecome the person that runs a
seven figure business.
I think people don'tacknowledge that the person you
had to become to do that I'msure is not the same person that
started it and let's talk aboutthat, that becoming process
(32:55):
Cause you have to importantbecause just this last week I
was kind of laughing because myamazing uh marketing strategist
on our team, caroline, I waskind of like we need to do so
much better than we're doing.
Brynn Snyder (33:15):
And then she's
like Brynn, you forget.
Like two years ago you made$10,000 in January and like now
you're a seven figure businessand so it's just.
I remember I went to thisfemale founders only I was
around all these women who wereaccomplishing so many things.
(33:37):
I do think surround yourselfwith people you want to be like
so that is very important so butI looked at them and I was like
there's no way I could evermake $2 million, Even though my
goal is to be at least a $50million company.
My goal is actually to be likebillion of dollar company, but
it's a billion dollar company.
Lunden Souza (33:56):
A thousand percent
all day.
It's a B for sure.
Brynn Snyder (33:59):
Yeah, so, uh,
that's my goal.
But I'm like, how do you getthere and how do you not get
defeated?
Um, my goal is to do $3 millionlast year and I exceeded that
goal by a million dollars and Istill felt like I wasn't enough,
because you can look at allthese people who are doing these
things.
But I had to take a little timeto myself and be like I
(34:24):
remember when I was at thatfemale founders thing, I
couldn't even think how I wouldbe a $2 million company, and I
did it.
And so it shows you two thingsis that it's hard hard to even
think about it when you'restarting, but just putting in
that hard work really does payoff.
(34:45):
But there's times when it feelslike you're doing so much hard
work and nothing happens, butthen you just have to look back
a year and actually reminisce onhow much you've grown.
Lunden Souza (34:54):
Yeah, go back in
your own history book.
That's why I love journals,that's why I love like going
back to moments where you'relike, oh yeah, I don't need.
You know, it's like I was hereand now I'm here and you have
that evidence of your owngreatness that you can pull from
later.
It's great if so-and-so said amotivational quote and they did
that, but when you can look andbe like, oh yeah, you're right,
(35:17):
that was a pretty, you knowbadass superhero Kate moment and
I need to tap into that to keepmoving forward.
Brynn Snyder (35:25):
Because it's so
crazy Like I found you because
you've been putting all thiseffort into podcasting and I'm
like you're amazing at what youdid.
Lunden Souza (35:34):
Like, when you
look back, are you like I did
amazing things don't go pastepisode 10 and we're about to
surpass 200 episodes.
You know, and I I'm so proud ofthat, yeah, I'm so proud of that
(35:55):
because people think that youjust, you know, especially now,
it's like you just snap andyou're a YouTube star and you
just got to upload.
You know it's like no, there'ssuch a strategy and a business
and consistency and rinse andrepeat, and you know, continuing
to get inspired by my ownjourney and others, right, like
I don't want things to bestagnant and boring and like,
with that, we're not in a robotcookie cutter world.
(36:18):
So, like you said, you knowcoaching and therapy and growth
practices and shadow work andall of that is important because
we have to keep on that journeyof the becoming process Cause,
like you said, that that personwas not the person you needed to
be at, that was going to crossthat $2 million mark.
But you just keep striving, youkeep putting in the repetitions
and, like the podcast in thebeginning was all about fitness,
(36:40):
was all about, like, what youlook like on the outside and how
to get in shape and this andthis, and luckily I chose a
title that I feel like is prettytimeless, because there's so
much love and sweat, whetherit's the grit we put into our
projects or the fact that youknow exercise and movement is,
you know, powerful, but alsothat inner work and outer work.
(37:02):
But I got to, you know, causeit's mine and my podcast got to
evolve.
I got to choose to share morestories of myself and others.
You know, even when I listenedto like the early episodes, my
voice is different.
Right, it's wild, I'm likehello.
But that's also when I startedmaking videos for Adidas and
Runtastic.
Early on, too, it's like Iwasn't on camera, and every
(37:26):
sense of the word, for eightyears, pretty much every single
day, from 2012 to 2020, whetherit was a phone or a camera, I
was the face of a company, andso people are like how are you
so good at communicating?
How do you record these videos?
Well, because I did it everysingle day for seven years and
messed up royally and madeimprovements.
So, like, here's how it getsgood.
(37:47):
You just have to do it over andover and, over and, over and
over again and you know that.
Brynn Snyder (37:53):
Yeah, I feel like
that's what these really big,
successful companies typicallyare.
It's consistent.
And then if someone's buildinga team, I love the book.
Who, not how.
I read that and I was like Ilistened to an audible, like a
couple of months ago.
Lunden Souza (38:11):
Love that book.
Yes, I'll put that in the shownotes for sure.
All the things you're talkingabout, I'm making notes.
Brynn Snyder (38:18):
Who, not how.
Don't be hard on yourself andjust be consistent.
Find one thing.
Once you've mastered it, pickanother thing and do it.
Lunden Souza (38:27):
Yeah, well, you,
um, I'm writing this down, but
will you quickly give thelisteners like the two minute
gist or less of who, not how andthe essence of that book, so
they can get excited about itand then we'll talk about how
they can connect with you?
Brynn Snyder (38:40):
Yeah, perfect.
So who, not how, is about?
When you're building something,it's more important to find who
can do something than how to doit.
I can't do everything and I'mnot going to be good at
everything, and so I need tofind other people who are better
and smarter than I am at thatthing.
(39:02):
They may be someone who hasgreat connections or, like we
know, I'm very direct, I'm veryopen book, so being a customer
service person is not good forme.
So that was like one of thefirst things I hired out,
because, instead of saying I'mso sorry you're having a problem
, I'd be like how can I fix this?
Because my mind is very direct.
(39:23):
So I just think, as I wasreading that book, I was like
reveled on who my team is and Iwas like who do we need to add
to our team, to go to the nextlevel?
And you know, when you'restarting, you can't maybe afford
what I can afford now.
I remember when we starteddoing ads, we paid the person
(39:45):
like $350 a month, and now wepay the person $5,000 a month,
right, like you have to grow,yep.
So that's kind of the who, nothow, made me realize he he's
writes the book and he needs toconnect, get connected to the
correct publisher and the rightpeople, and so networking super
(40:06):
important.
Lunden Souza (40:07):
And if I'm 99%
sure, because I listened to the
book kind of recently but theguy that wrote who, Not how,
didn't he write it on behalf ofthe speaker that he saw talk
about it?
So this was a moment where hemet the guy who created that
premise.
But then this guy was the whothat then made this into a book.
And right isn't that?
Brynn Snyder (40:27):
Yes, that's
exactly right.
Lunden Souza (40:29):
Okay, I read a lot
and listen to a lot, so I
wasn't sure if I got it confused, but that's a perfect example
of that Cause, you know, aswomen and high performers and
moms juggling all the things, weget caught up in all the lists.
I remember, you know, my momwould have this long list of all
the things she needed to do.
Instead of having the list ofbeing like, okay, who's going to
do it?
Who's going to come into my youknow, my world and be you know
(40:52):
going to be on our team that'sgoing to make sure that this
part of the list is their partof the list, right?
Instead of trying to add morehours to the day and wish you
could have an eighth day to theweek, right, we get to delegate
a little bit.
But I love that book and I'mhappy that you brought it up
because I think that's a greatone to, yeah, just kind of tap
(41:13):
into more of the energy thatwe're discussing today of you
know, bringing something to lifebut not feeling like you have
to burn yourself ragged at allthe ends to get there and still
create a life for yourself andyour family that feels good and
is good, family that feels goodand is good.
How can others connect with you?
(41:33):
Tell them how they can get yourflosser and social media and
more from Brynn.
Brynn Snyder (41:36):
Yeah, so if you
are interested in Slate, our
Instagram handle is SlateFlosser and it's slateflossercom
.
If you're interested in gettingto know me more, my Instagram
handle that's public is BrynnMax Snyder, and I'm also on
LinkedIn as Brynn McLennanSnyder and I love helping other
(41:57):
people.
If I have time, I will help you, but if not, I can send you an
email of all the resources Idon't like to gatekeep, because
the only reason I am where I amis because other people help me
get there.
So if you have a question and Ican answer it, I will.
Lunden Souza (42:11):
Thank you so much.
I appreciate you.
Loved this conversation.
Loved this conversation.
Thank you so much for those ofyou listening.
Connect with Brynn, get yourflosser, your slate flosser and
yeah, slide in her DMs and lether know that you listened to
this episode and that you gotyour flosser right.
(42:32):
We want to support this missionand that be billion, because I
just see it happening for youand I'm excited to celebrate
that moment when we get there.
I think I will.
I would love to celebrate itwith you in five years right For
sure, okay, so just real quickbefore we get off, because I
love this topic and then we'lltotally end it.
But my friend Anela, she has areally popular YouTube channel
(42:55):
and I remember they wanted tomove to Miami to like come to
America.
This was when I was living inAustria, so they she's from
Bosnia, her partner at the timewas from South Africa.
They lived in Austria.
Anyways, it was their dream tomove to Miami and grow their
YouTube.
So we went to dinner tocelebrate Miami before it
happened and I got her flowersand we had dinner and I like
(43:17):
wrote the card of likecongratulations ahead of time on
your beautiful place in Miamiand all of that.
So I think, um, the the preparties are a little bit of the
magnet of what's to come.
So I'm excited to celebratethat in your business and in
your life.
Thank you, Brynn, for beinghere, thank you guys for
listening and we'll see you atthe next episode.
Brynn Snyder (43:38):
Thank you, I'm so
grateful to be here.
Lunden Souza (43:47):
Thank you so much
for listening to this episode of
Self Love and Sweat, thePodcast.
If you enjoyed this episode orwere inspired by it or something
resonated with you, do me afavor and share this episode
with a friend, someone that youthink might enjoy this episode
as well.
That's the ultimate complimentand the best way to make this
(44:09):
podcast ripple out into theworld of others, and also you
can leave us a review up to fivestars wherever you're listening
to the podcast.
Thank you so much for listeningand we'll see you at the next
episode.
I appreciate you.