In this episode, I talk about proactive marketing — not sitting around waiting for leads, but building systems that bring them to you over time.
I break down two long-term plays that every business owner should be thinking about: the Dream 100 strategy and building your newsletter and waitlist. They’re separate ideas, but they work beautifully together.
The Dream 100 is all about identifying your ideal clients, referral partners, and big opportunities — and finding ways to stay top-of-mind with them consistently. Meanwhile, your newsletter and waitlist are like a honeypot you build over time, so when you need new clients, you’ve already got a warm audience waiting.
Both are slow burns, but if you put in the effort now, they’ll compound into serious momentum later.
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