Carol Mixon is a veteran in the self-storage industry. In this episode she discusses the importance of maintaining a strong sales technique and understanding the market when investing in self-storage. She also emphasizes the importance of having a good manager for a storage facility.
Mixon believes that the self-storage industry is still a profitable venture, especially in smaller towns where development is ongoing. However, she advises caution and thorough research before investing.
WHAT TO LISTEN FOR
2:54 The Rapid Growth and Female Leadership in the 80’s
4:02 Adaptability and Learning on the Job
6:23 The Importance of Persistence and Customer Relationships
8:41 The Changing Perception of Women in Self-Storage
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